An Instagram user has leaked the new Buick logo on social media after snapping a photo of a prototype vehicle’s steering wheel.
An Instagram account by the name of Buick Saudi Arabia (which is unrelated to official General Motors social media pages) shared the below photo of an unnamed Buick prototype vehicle’s steering wheel, revealing the automaker’s newly redesigned tri-shield logo. GM Authority shared black and white images of this logo from trademark filings earlier this month, but this leaked image marks the first time we’re seeing a physical iteration of the badge with Buick’s red, white and blue color theme applied to it. As we can see, the redesigned Buick logo has more ornate shield emblems with a curved, swoosh-type element in the middle.
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This image also leaks other new aspects of this mysterious Buick prototype. For example, a wide digital display screen can be seen positioned behind the steering wheel and is joined by a new column-mounted gear selector. Column gear selectors such as this can free up space in the vehicle’s center console for other buttons or technology, additional storage or to create more space for the passengers.
Lastly, there’s the steering wheel itself, which is an all-new design that we’ve never before seen on a Buick vehicle. The wheel appears to have a small-to-medium diameter with chunky spokes, a small airbag and multi-function buttons. This wheel also appears somewhat high-end, incorporating thick contrasting stitching, faux brush metal trim and faux brush metal multi-function buttons. The wheel was covered by fabric camouflage, but as we can see from the above photo, the Instagram user that leaked the image pulled the camo back to reveal the wheel’s design. Buick’s current steering wheel designs have a much larger middle airbag section and look much more dated overall.
It’s not clear what future Buick vehicle is seen in this leaked image. It’s possible this prototype is for a China-only Buick model, of which there are multiple currently in development. GM Authority will keep following this story, though, so be sure to subscribe to GM Authority for more Buick news, and around-the-clock GM news coverage.