GMC Terrain Sales Held Just A 1 Percent Segment Share During Q4 2021
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GMC Terrain sales decreased in the United States, Canada, and Mexico during the fourth quarter of 2021.
GMC Terrain Sales - Q4 2021 - United States
In the United States, GMC Terrain deliveries totaled 4,054 units in Q4 2021, a decrease of about 84 percent compared to 25,476 units sold in Q4 2020.During the complete 2021 calendar year, Terrain sales decreased about 45 percent to 47,488 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TERRAIN | -84.09% | 4,054 | 25,476 | -44.79% | 47,488 | 86,020 |
GMC Terrain Sales - Q4 2021 - Canada
In Canada, GMC Terrain deliveries totaled 959 units in Q4 2021, a decrease of about 58 percent compared to 2,266 units sold in Q4 2020.During the complete 2021 calendar year, Terrain sales decreased about 27 percent to 7,235 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TERRAIN | -57.68% | 959 | 2,266 | -26.53% | 7,235 | 9,848 |
GMC Terrain Sales - Q4 2021 - Mexico
In Mexico, GMC Terrain deliveries totaled 80 units in Q4 2021, a decrease of about 86 percent compared to 587 units sold in Q4 2020.During the complete 2021 calendar year, Terrain sales decreased about 36 percent to 1,015 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TERRAIN | -86.37% | 80 | 587 | -35.60% | 1,015 | 1,576 |
Competitive Sales Comparison (USA)
GMC Terrain sales performance places the compact crossover near the bottom of the mainstream compact crossover segment (C-crossover segment) of 17 entries during Q4 2021 in the U.S.
The Toyota RAV4 led the way with a 26 percent decline in sales to 94,292 units, followed by the Honda CR-V with a 26 percent decline in sales to 71,131 units. The top two were followed in third by the Nissan Rogue with a 153 percent increase in sales to 50,955 units, and the Hyundai Tucson in fourth with a 7 percent decline in sales to 34,902 units. The Ford Escape (see running Ford Escape sales) took fifth with a 28 percent decline in sales to 33,624 units.
The Chevy Equinox, the Terrain’s corporate cousin and D2 platform mate, had an 82 percent drop in sales similar to that of the Terrain. However, the Equinox moved over three times as many units to 14,213.
Sales Numbers - Mainstream Compact Crossovers - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | -26.23% | 94,292 | 127,813 | 20% | 19% | -5.26% | 407,739 | 430,387 |
| HONDA CR-V | -26.03% | 71,131 | 96,168 | 15% | 15% | +8.33% | 361,271 | 333,502 |
| NISSAN ROGUE | +152.53% | 50,955 | 20,178 | 11% | 3% | +25.30% | 285,602 | 227,935 |
| HYUNDAI TUCSON | +7.33% | 34,902 | 32,518 | 7% | 5% | +22.07% | 150,949 | 123,657 |
| FORD ESCAPE | -28.07% | 33,624 | 46,743 | 7% | 7% | -18.53% | 145,415 | 178,496 |
| MAZDA CX-5 | -26.19% | 31,105 | 42,143 | 7% | 6% | +15.00% | 168,383 | 146,420 |
| FORD BRONCO SPORT | +426.66% | 26,965 | 5,120 | 6% | 1% | +2,012.68% | 108,169 | 5,120 |
| SUBARU CROSSTREK | -38.31% | 26,399 | 42,792 | 6% | 6% | +6.47% | 127,466 | 119,716 |
| VOLKSWAGEN TIGUAN | -1.52% | 24,743 | 25,124 | 5% | 4% | +8.99% | 109,743 | 100,687 |
| SUBARU FORESTER | -47.64% | 22,469 | 42,914 | 5% | 6% | -12.58% | 154,723 | 176,996 |
| KIA SPORTAGE | -27.89% | 15,823 | 21,943 | 3% | 3% | +12.16% | 94,601 | 84,343 |
| CHEVROLET EQUINOX | -82.07% | 14,213 | 79,267 | 3% | 12% | -38.99% | 165,323 | 270,994 |
| MITSUBISHI OUTLANDER | +243.96% | 12,606 | 3,665 | 3% | 1% | +24.88% | 33,883 | 27,132 |
| JEEP CHEROKEE | -72.65% | 10,376 | 37,936 | 2% | 6% | -34.40% | 89,126 | 135,855 |
| GMC TERRAIN | -84.09% | 4,054 | 25,476 | 1% | 4% | -44.79% | 47,488 | 86,020 |
| MITSUBISHI ECLIPSE CROSS | +29.92% | 2,006 | 1,544 | 0% | 0% | -13.30% | 8,947 | 10,319 |
| DODGE JOURNEY | -97.83% | 208 | 9,592 | 0% | 1% | -65.21% | 14,035 | 40,342 |
| TOTAL | -28.00% | 475,871 | 660,936 | -1.00% | 2,472,863 | 2,497,921 |
From a segment share standpoint, the Terrain held one percent, down three percentage points.
The RAV4 held a 20 percent segment share, up a percentage point while the CR-V maintained a 15 percent share. The Rogue held an 11 percent share, up 8 percentage points while the Tucson held a 7 percent share, up 2 percentage points. The Escape maintained a 7 percent share.
The Equinox held a 3 percent segment share, down 9 percentage points.
Sales Numbers - GM Mainstream Compact Crossovers - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | -82.07% | 14,213 | 79,267 | 78% | 76% | -38.99% | 165,323 | 270,994 |
| GMC TERRAIN | -84.09% | 4,054 | 25,476 | 22% | 24% | -44.79% | 47,488 | 86,020 |
| TOTAL | -82.56% | 18,267 | 104,743 | -40.39% | 212,811 | 357,014 |
Combined sales of the two GM compact crossovers, the GMC Terrain and Chevy Equinox, totaled 18,267 units for a 4 percent segment share, with the duo still being outsold by 10 rivals.
The mainstream compact crossovers segment (C-crossover segment) contracted 28 percent to 475,871 units during Q4 2021, meaning that Terrain sales underperformed the segment average.
The GM Authority Take
The abysmal GMC Terrain sales performance during Q4 2021 is directly attributable to a lack of production. In fact, no 2022 GMC Terrain units were built between June and November 2021. The circumstance left very few units of the compact crossover available on dealer lots. Obviously, GMC can’t sell what it doesn’t have.
Moreover the ongoing global semiconductor microchip shortage has disrupted production of the 2022 GMC Terrain on multiple occasions, impacting both available inventory and sales.
However, production of the 2022 GMC Terrain AT4 and Denali finally commenced in January at the GM San Luis Potosi plant, per GM’s tiered rollout for the refreshed crossover.
The Terrain received a refresh for the 2022 model year consisting of new front and rear fascias, along with several minor updates to the cabin and a new trim level in the form of the Terrain AT4, a new off-road-flavored trim that will be offered exclusively with AWD. The refreshed Terrain was initially planned and announced for the 2021 model year, but difficulties stemming from the COVID-19 pandemic pushed the model to the 2022 model year.
2023 Kia Sportage X-Pro
With the Terrain now back in production, we expect inventory to improve, and gains in sales to follow shortly thereafter. But that expectation is tempered knowing that GMC’s offering still faces major competitive pressure, with the latest being rivals challenging the Terrain AT4, namely the 2023 Kia Sportage X-Pro and 2023 Mazda CX-50.
2023 Mazda CX-50
About The Numbers
- All percent change figures compared to GMC Terrain sales for Q4 2020, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
- GM Q4 2021 sales U.S.A.
- Chevrolet sales Q4 2021 U.S.A.
- Cadillac sales Q4 2021 U.S.A.
- Buick sales Q4 2021 U.S.A.
- GMC sales Q4 2021 U.S.A.
- GM Canada sales Q4 2021
- Chevrolet Canada sales Q4 2021
- Cadillac Canada sales Q4 2021
- Buick Canada sales Q4 2021
- GMC Canada sales Q4 2021
- GM Mexico sales Q4 2021
- GM Mexico sales October 2021
- Chevrolet Mexico October 2021 sales
- Buick Mexico October 2021 sales
- GMC Mexico October 2021 sales
- Cadillac Mexico October 2021 sales
- GM Mexico sales November 2021 sales
- Chevrolet Mexico November 2021 sales
- Buick Mexico November 2021 sales
- GMC Mexico November 2021 sales
- Cadillac Mexico November 2021 sales
- GM Mexico sales December 2021
- Chevrolet Mexico December 2021 sales
- Buick Mexico December 2021 sales
- GMC Mexico December 2021 sales
- Cadillac Mexico December 2021 sales
- GM Mexico sales October 2021
- GM China sales Q4 2021
- Chevrolet China Q4 2021 sales
- Buick China Q4 2021 sales
- Cadillac China Q4 2021 sales
- GM Brazil sales Q4 2021
- GM Argentina sales Q4 2021
- GM Chile sales Q4 2021
- GM Colombia sales Q4 2021
- GM South Korea sales Q4 2021
- GM South Korea October 2021 sales
- Chevrolet South Korea October 2021 sales
- Cadillac South Korea October 2021 sales
- GM South Korea November 2021 sales
- Chevrolet South Korea November 2021 sales
- Cadillac South Korea November 2021 sales
- GM South Korea December 2021 sales
- Chevrolet South Korea December 2021 sales
- Cadillac South Korea December 2021 sales
- GM South Korea October 2021 sales
- GM Russia sales Q4 2021
- GM Russia sales October 2021
- GM Russia sales November 2021
- GM Russia sales December 2021
Thereby matching the rest of the lineup. Plus, low-interest financing with no monthly payments for 90 days.Terrain News
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Great job another home run by gm. Hopefully in the future they will consider moving production to china or mexico. Better workers better quality better made.
Duh, this is already made in Mexico..
I’m used to any news about the Terrain being bad news by now.
I don’t think it’s as much a lack of production problem as it is a sort of an ugliness factor. gmC really dropped the ball on their design choices IMO.
Moreover the ongoing global semiconductor microchip shortage has disrupted production of the 2022 GMC Terrain on multiple occasions, impacting both available inventory and sales. The SALES leaders dont seam to have trouble getting chips! WHY?????