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GMC Sierra Sales Remained In Fourth Place During Q4 2021

By Vince Brown

March 22, 2022 7:37 pm

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GMC Sierra sales decreased in the United States, Canada, and Mexico during the fourth quarter of 2021.

GMC Sierra Sales - Q4 2021 - United States

In the United States, GMC Sierra deliveries totaled 57,738 units in Q4 2021, a decrease of about 26 percent compared to 78,371 units sold in Q4 2020. Sierra 1500 (LD) sales fell 20.6 percent to 37,637 units, while Sierra HD sales (2500HD and 3500HD) decreased 26 percent to 15,137 units.

During the complete 2021 calendar year, Sierra sales decreased about 2 percent to 248,924 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
SIERRA -26.33% 57,738 78,371 -1.62% 248,924 253,016

GMC Sierra Sales Detail - Q3 2021 - USA

ModelQ3 2021 / Q3 2020Q3 2021Q3 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total-22.2%52,77467,812+9.5%191,186174,645
Sierra LD-20.6%37,63747,397+8.3%136,534126,063
Sierra HD-25.9%15,13720,415+12.5%54,65248,582

GMC Sierra Sales - Q4 2021 - Canada

In Canada, GMC Sierra deliveries totaled 10,994 units in Q4 2021, a decrease of about 10 percent compared to 12,232 units sold in Q4 2020.

During the complete 2021 calendar year, Sierra sales increased about 4 percent to 53,757 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
SIERRA -10.12% 10,994 12,232 +4.40% 53,757 51,492

GMC Sierra Sales - Q4 2021 - Mexico

In Mexico, GMC Sierra deliveries totaled 554 units in Q4 2021, a decrease of about 36 percent compared to 860 units sold in Q4 2020.

During the complete 2021 calendar year, Sierra sales decreased about 17 percent to 2,362 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
SIERRA -35.58% 554 860 -16.60% 2,362 2,832

Competitive Sales Comparison (USA)

GMC Sierra sales performance places Big Red’s truck family in fourth place in the full-size mainstream pickup truck segment.

The Ford F-Series (see running Ford F-series sales) remained in first with a 4 percent decrease in sales to 191,173 units. The Ram Pickup moved up to second place with a 17 percent decrease in sales to 134,616 units. The Sierra’s corporate cousin, the Chevrolet Silverado (see running Chevy Silverado sales), fell to third place, with a 36 percent decrease in sales to 115,376 units. The Sierra outsold the Toyota Tundra which placed fifth with a 48 percent decrease in sales to 16,946 units, as well as the the Nissan Titan, which placed last, with a 98 percent increase in sales to 4,634 units.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD F-SERIES -3.64% 191,173 198,388 37% 30% -7.80% 726,004 787,422
RAM RAM PICKUP -16.53% 134,616 161,266 26% 25% +1.01% 569,388 563,676
CHEVROLET SILVERADO -35.70% 115,376 179,444 22% 28% -10.83% 529,765 594,094
GMC SIERRA -26.33% 57,738 78,371 11% 12% -1.62% 248,924 253,016
TOYOTA TUNDRA -47.68% 16,946 32,389 3% 5% -24.95% 81,959 109,203
NISSAN TITAN +97.58% 4,634 2,345 1% 0% +3.66% 27,406 26,439
TOTAL -20.20% 520,483 652,203 -6.44% 2,183,446 2,333,850

From a segment share standpoint, the Sierra held an 11 percent share, down one percentage point.

The F-Series held a 37 percent segment share, up 7 percentage points while Ram held a 26 percent share, up one percentage point. The Silverado held a 22 percent share, down 6 percentage points, followed by the Sierra’s 11 percent. Following the Sierra were the Tundra with 3 percent share, down 2 percentage points, and the Titan with a single percent share.

We provide Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE +15.76% 10,483 9,056 +28.56% 41,355 32,168

It’s worth noting that the two full-size GM trucks, the Sierra and Silverado, recorded a combined 175,841 sales for 33 percent segment share, putting the duo in second place.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET SILVERADO -35.70% 115,376 179,444 67% 70% -10.83% 529,765 594,094
GMC SIERRA -26.33% 57,738 78,371 33% 30% -1.62% 248,924 253,016
TOTAL -32.85% 173,114 257,815 -8.08% 778,689 847,110

The full-size mainstream pickup truck segment contracted 20 percent to 520,483 units in Q4 2021, meaning that Sierra sales underperformed the segment average.

The GM Authority Take

GMC Sierra sales during the fourth quarter of 2021 declined as did the whole segment. The lackluster performance is the direct result of the Professional Grade’s full-size pickup inventory being impacted by production hurdles throughout 2021 due to the ongoing global semiconductor microchip shortage. The circumstance is expected to ease later this year.

In addition, Sierra sales will undoubtedly see a boost thanks to the refreshed 2022 GMC Sierra 1500 that debuted last fall. Highlights of the updated model include new exterior styling, a completely overhauled cabin, and powertrain improvements, as well as the addition of a range-topping Sierra Denali Ultimate plus the introduction of the all-new Sierra AT4X off-roader. The Sierra Denali Ultimate is GMC’s most luxurious pickup yet, while the Sierra AT4X is (mostly) GMC’s equivalent to the new Silverado ZR2. What’s more, GM Authority recently learned that GMC is already testing a next-level 2022 Sierra AT4X that could be even more geared toward off-road performance.

Although production of the refreshed 2022 GMC Sierra was also delayed, it is now in progress, having started in February and March.

In even bigger news, GM teased an upcoming electric GMC Sierra pickup at the end of last year. The electric GMC Sierra electric will be the third EV in the GMC’s lineup, after the GMC Hummer EV pickup and GMC Hummer EV SUV. Just like the two Hummer EV model variants, the electric Sierra Denali will ride on GM’s BT1 platform while making use of the Ultium battery system and Ultium Drive motors.

Introduction of those models should boost sales for GMC since, perhaps surprisingly, 43 percent of pickup owners plan to own an electric truck in the next decade.

The future looks bright for GMC – a major profit center for General Motors – begins selling a broad range of intriguing models over the next couple of years.

A teaser image of the upcoming GMC Sierra EV.

A teaser of the upcoming GMC Sierra EV

About The Numbers

  • All percent change figures compared to GMC Sierra sales for Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants
GM Q4 2021 sales reports:

By Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comment

  1. GMC in 4th place has been the case for some time now. RAM seems to be settling into second place which must disappoint GM. Chevrolet loosing share in nearly every segment since before the chip crisis is the most under-reported story in Detroit.
    Barra keeps her focus on EVs while allowing all but Tahoe, Suburban and Corvette to loose sales in the most competitive climate in US auto history when even FCA could make a good vehicle.

    Reply

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