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GMC Canyon Sales Remain Last In Segment During Q4 2021

GMC Canyon sales decreased in the United States and in Canada during the fourth quarter of 2021.

GMC Canyon Sales - Q4 2021 - United States

In the United States, GMC Canyon deliveries totaled 6,155 units in Q4 2021, a decrease of about 32 percent compared to 9,007 units sold in Q4 2020.

During the complete 2021 calendar year, Canyon sales decreased about 4 percent to 24,125 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CANYON -31.66% 6,155 9,007 -4.23% 24,125 25,190

GMC Canyon Sales - Q4 2021 - Canada

In Canada, GMC Canyon deliveries totaled 563 units in Q4 2021, a decrease of about 70 percent compared to 1,885 units sold in Q4 2020.

During the complete 2021 calendar year, Canyon sales decreased about 3 percent to 4,866 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CANYON -70.13% 563 1,885 -3.28% 4,866 5,031

Despite GM offering the GMC brand in the U.S., Canada and Mexico, the Canyon is only sold in the U.S. and Canada, but not in Mexico.

Competitive Sales Comparison (USA)

GMC Canyon sales keep it in last place in the midsize mainstream pickup truck segment during Q4 2021.

The Toyota Tacoma remained far and away in first, despite a a 31 percent decline in sales to 51,889 units. The Nissan Frontier moved up to second place with a 543 percent jump in sales, to 22,634 units. The Ford Ranger took third place (see running Ford Ranger sales), with a 19 percent decline in sales to 22,049 units. The Canyon’s corporate cousin, the Chevrolet Colorado, placed fourth (see Chevy Colorado sales) with a 23 percent decline in sales to 21,453 units, while the Jeep Gladiator placed fifth, with an 11 percent decline in sales to 18,254 units. The Canyon saw sales slip 32 percent to 6,155 sales.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA TACOMA -30.99% 51,889 75,187 36% 46% +5.74% 252,520 238,806
NISSAN FRONTIER +543.13% 22,634 3,519 16% 2% +64.73% 60,693 36,845
FORD RANGER -18.78% 22,049 27,148 15% 17% -6.63% 94,755 101,486
CHEVROLET COLORADO -22.58% 21,453 27,709 15% 17% -24.14% 73,008 96,238
JEEP GLADIATOR -11.18% 18,254 20,552 13% 13% +15.69% 89,712 77,542
GMC CANYON -31.66% 6,155 9,007 4% 6% -4.23% 24,125 25,190
TOTAL -12.68% 142,434 163,122 +3.25% 594,813 576,107

From a segment share standpoint, the Canyon held a 4 percent share, down two percentage points.

The Tacoma held a 36 percent segment share, down 10 percentage points. The Frontier held a 16 percent share, up a 14 percentage points. The Ranger and Colorado both held a 15 percent share, down 2 percentage points each, while the Gladiator maintained a 13 percent share.

It’s worth noting that combined deliveries of the two GM offerings, the GMC Canyon and Chevy Colorado, totaled 27,608 units. That’s good enough for a 19 percent segment share, enabling The General to take second place in its segment.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET COLORADO -22.58% 21,453 27,709 78% 75% -24.14% 73,008 96,238
GMC CANYON -31.66% 6,155 9,007 22% 25% -4.23% 24,125 25,190
TOTAL -24.81% 27,608 36,716 -20.01% 97,133 121,428

Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
RIDGELINE +15.76% 10,483 9,056 +28.56% 41,355 32,168

The midsize mainstream pickup truck segment contracted 13 percent to 142,434 units in Q4 2021, meaning Canyon sales underperformed the segment average.

The GM Authority Take

On a percentage basis, the decline in GMC Canyon sales during Q4 2021 was similar to that of the segment-leading Tacoma. Nevertheless, Canyon was particularly hamstrung due to limited inventory as a result of idled production throughout 2021, including a shut down in December, this time due to renovations at the GM Wentzville plant in preparation for building the next-generation 2023 Chevy Colorado and 2023 GMC Canyon pickups.

The two pickups will be overhauled (re-engineered and redesigned), offering new exterior styling, and a redone interior, all while riding on top of a heavily revised version of the current models’ 31XX platform. The 2023 model year will also introduce the new 2023 GMC Canyon AT4X, which will be GMC’s version of the Chevy Colorado ZR2. Both the Canyon AT4X and Colorado ZR2 will represent the range-topping off-road variants of both trucks.

The new pickups will draw motivation from the turbocharged 2.7L I-4 L3B gasoline engine, which will be the only engine offered. Output will likely be rated around 310 horsepower and 430 pound-feet of torque, with a 10-speed automatic onboard for cog swaps.

Last fall, we caught the upcoming Canyon AT4X after some off-road testing. And recently, we caught the Canyon interior for the first time, revealing an overhauled cockpit with a new steering wheel design.

The next-generation 2023 GMC Canyon and 2023 Chevy Colorado are expected to debut at some point during the next few months. If GM can keep production humming, its new midsize pickup trucks see notable increases in sales, as competitors have already introduced their all-new or refreshed models over the past year or so.

About The Numbers

  • All percent change figures compared to GMC Canyon sales for Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
GM Q4 2021 sales reports:

Canyon News

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Sales are a disaster for multiple reason. GM doesn’t advertise either vehicles. (ala Camaro) .. everyone on the planet got the memo, “8 speed tranny has really bad problems” and the new model is only months away.. what would they expect for sales volume?

    Reply
    1. What the hell are they talking about with the Ridgeline? The Ridgeline DOES NOT straddle the midsize and full size pickup truck markets. It is a crossover (car that looks like an SUV) with the back chopped off. But if you want to ignore the unibody structure and transverse engine layout, the Ridgeline is a midsize truck, there is nothing full size about it. You should reallly just lump the Ridgeline into a category labeled other, in which you add the Santa Cruz and Maverick as well. Why did you not show those two trucks numbers as well?

      Reply
      1. Interesting how the Frontier jumped to 2nd place. Other than the Canyon, the American trucks are pretty close. This segment pretty much is for guys who don’t need a full size, and don’t want a unibody, transverse engine fake truck. As of late, I have become a fan of this truck market. So far I love my Gladiator. It’s not good on fuel economy though. It averages the same mpg as my Ram 1500 Classic did, and that was a crew cab, 4×4, hemi, 3.92 rear axle ratio. But I have the only vehicle that is a truck, 4×4, manual transmission, and convertible all in one.

        Reply
    2. Total embarrassment. Tacoma dominates for a reason. It built a reputation over many years. The overhaul cannot come soon enough. And only to get eclipsed by the Ranger is just salt in the wound.

      GMC Canyon. Hello frumpy!

      Reply
  2. Don’t forget the lack of production and empty dealer lots that make up the majority of its placement amoung the ranks. Empty lots force potential buyers to other competitors to fullfill the buyers needs. As the competitors grow in this segment so does the the new designs for them as well, making those competitors very attractive.

    Unfortunately, these sales results do not dig into the why, such as quality, price, service, and overall driveability. That could be a different result for low sales instead of low production plaguing gm dealerships.

    As for 8sp AMT, other manufacturers experienced the same issues, Honda and Toyota, so its not just a gm issue. Its repairable by charging the ATF once or twice.

    I did note, the only engine option is the 2.7 with 310hp and 430 ft lbs of torque. No more v6…

    Personally, would have liked to hear a turbo or supercharger on the v6 before they eliminated the v6. Give the v6 a little respect like other manufacturers have in their line up using the v6 which has been successful.

    Reply
  3. First GMC is the lower volume model of the Colorado so it is never going to be a #1 seller. It is the higher content truck for those who Wan a little extra or different styling.

    Second there are really none on the lists as most production is going to the Chevy. Only ordered trucks mostly Crew AT4 models are getting built.

    Third the 8 speed is unknown to most and fixed since 2019.

    This is still the best riding and handling truck in class. It is the only one that will give you 4 piston calipers on the brakes. The V6 even in a crew will pull a 14 sec 1/4 mile and 21 mpg around rural .

    Ford has also had tranny issues and the Toyota 6 speed can’t hold a gear.

    I was just in a Ranger Tremor. It was almost $44k and did not even have leather inside. The rear seat was not a 40/60 and would not even fold flat for cargo. Not even a spray in liner yet to was priced as much as a ZR2 with all this and more like wider track and electric lockers.

    Look they can’t sell them if they don’t have them. Also they are working to the new trucks this fall that will clearly move them ahead of the rest.

    There will not be a supercharged V6 or Turbo as that is a Cadillac only engine and would mice the truck to a price few would pay. If the Raptor Ranger arrives we will see few paying the price for a small truck when they can get the full size for near the same price.

    Reply
  4. Couple of friends had them GM couldn’t fix the transmission, and they couldn’t wait to dump them.

    Reply
    1. My Canyon and Colorado both have great transmissions. They fixed the 8 speed issue a long time ago.

      Reply
  5. I work at the Wentzville plant. Honestly charging full size truck prices for the mid size canyon with the “fancier” features doesnt leave a good taste in anyones mouth as the saying goes. Both trucks use the same frame, chassis etc, the only difference is the extra features canyons have. Thats not worth $45 or $50 grand.

    Reply
  6. Custom ordered me a brand new 21′ canyon elevation 2.8 Duramax long bed, now have 22k on it and absolutely love my new truck!!:):) Not one single issue with it thus far!!
    Read MANY negative reviews about it before I ordered it, I ordered it ANYWAY, am VERY happy with it!!! Hopefully many more trouble free miles lie ahead!!

    Reply
  7. If GM would offer more regular and extended cab Colorado/Canyon trucks they might see an uptick in sales.

    Reply
    1. Charles: That’s the thing with these sales charts and then all the comments that follow. Take the Tacoma for example. It’s is and has been the best selling smaller truck for a long time. Doesn’t make it better (we all know it’s far below the GM twins and Ranger), but here’s what you do see. There are tons of the Taco’s out there being sold annually for fleet/work type trucks. These are very low level trucks, many times in regular or ext cab only and they do what Toyota does best: make them on the cheap. On the other hand, the GM twins are nearly never low-rent models and nearly always have crew cabs with lots of features. I’m sure if you took the total Toyota Tacoma sales and cut out all the base work like trucks, those sales numbers would fall like a lead balloon.

      Reply
  8. I have been in 12 states traveling the last month. I can say that I have seen a lot of tacos and the new Nissan pickup. A few Colorado’s the Maverick and I think only 2 GMC canyons though today heading up from Texas did see 3 new wrangler pickups.

    Reply
  9. Just bought the 2019 Canyon for my son. 25k miles on it and runs/looks great. Tacoma looked like a sardine can so wanted something a little beefier… Yes, a little pricier but upgrades seemed worth it.

    Reply
  10. If you sit in a Toyota and then go to the GMC there is no comparison. Shut the door and sounds tinny in Toyo and solid in GMC. Also feature wise no comparison. So GM inventory shortage causing low sales for sure. Also the belief there won’t be an issue with Toyo, but that would not explain Nissan sales. Perhaps new model but reliability on Nissan is not great. Also you really need to add Colorado to Canyon sales and then GM is in second place. Refresh will help but again no inv is obviously the problem

    Reply
  11. You can’t sell what you don’t have, dealers i the Dallas area had little to none on their lots and that includes the Colorado.

    Reply
  12. You can’t sell what you don’t have, dealers in the Dallas area had little to none on their lots and that includes the Colorado.
    They had a few WT for commercial customers.

    Reply
  13. Word of mouth from GMC Canyon owners doesn’t help their cause either. I gave up on fixing my 2015. $5k+ in repairs and expense and that’s just in the steering rack. Never again!

    Reply

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