GM To Announce Cadillac EV Commitment Details On March 21st
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General Motors will release more details on the Cadillac luxury brand’s commitment to electric vehicles next week.
In a press release sent out Thursday, the American automaker said it planned to “share details about its commitment to Cadillac’s all-electric future in Tennessee on Monday, March 21,” which is the same day the 2023 Cadillac Lyriq will enter production at its Spring Hill Assembly plant in Tennessee. The announcement will be made in person from the Spring Hill plant, with participants including GM President Mark Reuss, Cadillac Vice President Rory Harvey, Tennessee Gov. Bill Lee and various UAW representatives.
GM President Mark Reuss
GM CEO Mary Batta said in February the automaker would produce more examples of the 2023 Cadillac Lyriq this year than it had initially planned. The automaker expected to produce just 3,200 examples of the electric luxury crossover, but will now build more than 25,000 of them this year. While it’s not immediately clear how many pre-orders it has so far received for the vehicle, the automaker confirmed last year that roughly 216,000 customers had registered their interest in the Lyriq through its website.
GM began accepting pre-orders for the Cadillac Lyriq Debut Edition last year and is expected to open customer orders for regular, series production versions of the battery-electric crossover on May 19th. All Cadillac Lyriq examples produced this year will feature the single motor, rear-wheel-drive powertrain, which is rated at 340 horsepower and 324 pound-feet of torque. All-wheel-drive versions of the vehicle won’t enter production until early next year, GM Authority reported previously.
The Debut Edition trim will also come standard with a 12-module, 100.4 kWh Ultium battery pack providing a GM-estimated 300 miles of driving range on a full charge. Only two wheel types and two exterior colors – Satin Steel Metallic and Stellar Black Metallic – will be offered from launch. Additional exterior and interior colors and options are expected to be added to the crossover’s order books once production of the Debut Edition is complete.
GM invested nearly $2 billion in its Spring Hill Assembly plant to support EV production there. In addition to the Lyriq, the facility is expected to also one day build an electric Acura crossover on behalf of GM’s technology sharing partner, Honda.
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“Clarify EV commitment” are they trying to justify the new sub compact Cadillac prototype running around with a gas engine?
That’s what I’m wondering…
It’s an xt4 refresh. It’s not going to be electric until the new model. Obviously. It’s proportions are identical to the current car but with the escala grill and lights as you can see under the camo.
Probably going to commit to building sheet vehicles that are overpriced and underwhelming!
Hopefully that means we’re getting our first real look at the Celestiq.
Really want to see this car.
In 2021 there were nearly 232,000 sales of Cadillac vehicles in China, here? Just under 120K. Over at Buick, about 815,000 in China, under 180K here. Cadillac and Buick are both being directed by the market and demands in China , not here. They pay folks like Barra and Reuss mountains of $$$, to keep the spin going. They also pay media types plenty to “stay quiet” about the fact the the Buick Envision is assembled in China.
This is the last hope for Cadillac in the USA. Just like the K Car was the last hope for Chrysler. I hope that history repeats itself here, and the Lyriq is the savior for Cadillac in the USA. This would be my call if I were running the show. You want to appeal to the geeks, techies, yuppies, progressives, Dems, urbanites, and skinny jean crowd with this release, just like what Tesla has successfully targeted and done.
The only trouble with marketing it under the Cadillac nameplate is that most Cadillac owners are seniors and pull out their denture teeth and soak them each night. Cadillac has an oldster image.
Glad to see the success of Cadillac and Buick in Asia. Thank the late, great Richard M. Nixon for this.
How do you acquire 200k+ solicitations of interest yet only decide that 25k is enough to build… but at the same time you don’t want dealers marking up new vehicles….
Too much money for a golf cart. Manufacturers can’t wait to build ecars, the profit margin is huge. Motor has one moving part, many ecars don’t even have a transmission.
Wonder if the profit margin on EVs will be as great as that on pickups.
Shove every EV up your A$$! I will NEVER drive one. I do not want a vehicle that can’t take you on a vacation or road trip with only a max 300 mile range. I have a 2014 malibu that goes 300+ miles on every tank and 500+ on the highway so why would I want a pos car that only goes 300 miles max city or highway? No TY the car makes and the green idiots can drive them up their a$$!!
Art: GM has to serve the counterculture segment that want EV’s. It’s a fad created by and popularized by Elon Musk and Tesla. Many of this crowd think Elon Musk is a God, like Steve Jobs of Apple or Bill Gates of Microsoft. What is at play here is image and style. Just like the Marlboro cowboy crowd is to full sized pickups or the Tatoo Bad Ass crowd is to Harley Davidson.
Wonder if the profit margin on EVs will be as great as that on pickups.
As a “debut edition” reservation holder, I’m dying for some *new* information on the actual production car. Gotta say Cadillac/GM has done a pathetic job of keeping the people who actually signed up to purchase the car engaged. ZERO communication. I’m dying for something beyond the ever-present caveat, “Image shown above displays preproduction model. Simulated vehicle shown throughout. Actual production model will vary.”