GM has just announced its support for a pioneering conservation project of the Pantanal biome in Brazil, considered the largest wetland in the world, as part of its policy of social responsibility and sustainable development in South America. The automaker is the new sponsor of the “Felinos Pantaneiros” project developed by the Instituto Homem Pantaneiro (IHP) of the South American country.
The company announced its support for the Brazilian institute’s Pantanal biome conservation program on Thursday, March 17th, when the official ceremony was held between GM representatives and IHP directors in the city of Corumbá, in the state of Mato Grosso do Sul. In addition to supporting IHP’s science and environmental education activities, GM Brazil donated a wrapped Chevy S10 Z71 for the field work of the Felinos Pantaneiros project.
“Supporting projects like Felinos Pantaneiros is part of GM’s vision for a sustainable future,” said Vice President of Communications, Government Relations and ESG at GM Brazil, Marina Willisch, in a statement. “The preservation of biomes and their biodiversity is fundamental for Brazil and for the planet; and we, as a large company that operates in the region, need to assume this responsibility and collaborate in the sense of taking care not only of society, but also of the environment we’re in,” she added.
Felinos Pantaneiros is a pioneering and innovative project for the conservation of the Pantanal biome in Brazil, based on the protection and management of big cats such as the iconic wetland jaguar, with the aim of generating a harmonious coexistence of animals in their natural environment and economic activities of the region. GM’s sponsorship includes financial and logistical support to expand the project’s reach in Brazil’s mighty Pantanal biome.
Thanks to the support of GM Brazil, the Felinos Pantaneiros project will now have a stronger organizational structure and greater mobility within the extensive Pantanal area with the new Chevy S10 Z71, addressing the main problem that limited the development of the initiatives. As such, this strategic alliance will make it possible to expand the work radius and reach more farms, bringing knowledge and technology to the populations surrounding the Pantanal.
The GM subsidiary currently supports a total of 27 biodiversity maintenance projects in Brazil that have mapped and care for some 430 vulnerable species. In fact, all the company’s units in the country are certified by the Wildlife Habitat Council (WHC), which certifies the sustainability of operations, the commitment to educational activities for conservation and the improvement of biodiversity on corporate properties.