GM is showcasing its vision of an all-electric future in a virtual setting at the ongoing Metaverse Fashion Week.
Metaverse Fashion Week began on March 24th and will run through March 27th. The Metaverse is a virtual reality (VR) space that connects people in a digital environment where they can work, shop and interact. Essentially, the event is a virtual fashion show, tech expo and art exhibit, where brands and creators can show off their designs and ideas in a virtual reality space known as Decentraland. Well-known brands like DKNY, Estée Lauder, Forever 21 – and, of course, GM – all have a presence in this three-dimensional realm, highlighting their digital and physical wares for all in attendance.
There are digital runways, art galleries and even virtual storefronts where attendees can browse through styles just like they would in real life. Some brands even offer a “digital + physical” purchase option for its products, meaning customers get a virtual version of the item to use in the Metaverse, as well as a physical, tangible item delivered to them.
With the help of Rinovi, a non-fungible token (NFT) marketplace, GM took advantage of this virtual expo by hosting a “booth” in Decentraland. The display shows off a handful of its all-electric vehicles, giving people in the Metaverse an opportunity to become familiar with its EV offerings. The display, which resembles an EV charging station, includes production models such as the 2023 Cadillac Lyriq, the Chevrolet Silverado EV and the GMC Hummer EV.
These vehicles are joined by three autonomous electric concepts in the Cadillac Halo Concept Portfolio: the Cadillac InnerSpace, PersonalSpace and SocialSpace. While these Cadillac concepts are not bound for production, they are the perfect vehicles to represent GM’s vision of a future with zero crashes, zero emissions, and zero congestion.
Metaverse Fashion Week attendees are invited to explore GM’s portfolio of electric vehicles. Hopefully, this will translate into interest in the EVs in real life (or “IRL” in Metaverse speak).