General Motors has just presented the new 2023 Chevy Onix line in Brazil, previewing the new features to be introduced by the next model year of the best-selling vehicle in the country and throughout Latin America. The automaker put the 2023 Onix on display at this year’s edition of the Lollapalooza music festival, highly popular among the Brazilian public.
The 2023 Chevy Onix will arrive in Brazil in the coming weeks with notable new finishes and improved features, seeking to reinforce its appeal as the car of choice for customers in the Brazilian market. The Onix hatchback has a strong connection and is an icon of the Lollapalooza festival for being a vehicle focused on young consumers committed to connectivity, innovation and trendsetting, and for the first time, the Onix Plus sedan hit the stage at the event as well.
“It’s the first time that we have the opportunity to show the entire new Onix family at LollaBR. We want to bring experiences so that the public can go beyond the expectation of this iconic festival and enjoy the opportunity to be in an environment that exalts music and pop culture,” said Executive Marketing Director at GM South America, Hermann Mahnke, in a statement. “Chevrolet wants to provide memorable moments, from the Onix Stage, to the special events at our booth, Onix Parking and Lolla Lounge,” he added.
Notably, new features for the 2023 Chevy Onix include minor cosmetic changes, in addition to new 16-inch alloy wheels with black pockets and a machined surface for the top-of-the-line Premier trim, along with larger 16-inch wheels for the Onix LTZ. Additionally, all 2023 model-year trims will receive mechanical upgrades introduced earlier this year, which improve driveability while reducing emissions.
This early, first-quarter introduction of the 2023 Chevy Onix represents a significant change in the launch patterns of GM Brazil, which traditionally introduces a new model year during the second half of the previous calendar year. In addition, it occurred a few days after the one-month stoppage of the GM Gravataí plant, which exclusively manufactures the two body versions of the popular subcompact car to supply the country and the entire region, was completed.
The new 2023 Chevy Onix lineup is expected to be officially launched in Brazil in the coming weeks, when GM’s Brazilian affiliate is due to reveal all the details and images of the updated vehicle. It’s worth noting that Chevrolet became the main sponsor of the Lollapalooza Brasil festival in 2014 and since then, it has presented some important novelties related to the Chevy Onix in each edition of the event.