Bell, who has served as the president and managing director of GM Canada since September of 2019, will repatriate to the United States as he moves into the new role, GM said. Bell started his career at GM in 1989 and has held numerous sales, service and marketing positions within the company since that time. He graduated from Ferris State University and holds a master’s degree from Central Michigan University.
In a statement released Monday, GM praised Bell for his efforts to help lead GM Canada through the COVID-19 pandemic. The automaker also noted that Bell also oversaw investments in GM Oshawa Assembly and CAMI Assembly plants in Ontario – projects that are seen as critically important to GM’s future success.
“Under Bell’s leadership, GM Canada achieved profitable sales growth and built strong relationships with the Canadian dealer network,” the automaker said. “Bell also led GM Canada through many challenges of the COVID-19 pandemic’s early days, including the production of 10 million face masks for the Government of Canada. He also led significant investments in Canadian manufacturing operations, including the reopening of Oshawa Assembly and the conversion of CAMI Assembly — Canada’s first large-scale EV plant — to produce BrightDrop’s electric delivery vans.”
Bell replaces former Chevy boss Steve Hill in his new role, who has been moved to the newly created Commercial Growth Strategies and Operations arm. In this role, Hill will oversee the commercialization of future business opportunities that support GM’s revenue growth commitments, the automaker said.
Replacing Bell as the managing director of GM Canada will be the automaker’s current executive chief engineer for global Mid-Size Truck, Medium Duty Truck and Van programs, Marissa West.