General Motors is making the pivot to electric vehicles, investing billions into EV development and production, with plans to launch 30 new EVs by 2025. Notably, the move towards electric vehicles is also changing GM’s product launch cadence.
Before we launch into this, let’s first go over how GM approaches its product launch cadence for internal-combustion engine (ICE) vehicles.
Typically, GM introduces its ICE vehicles with the lower-end (or general trim level) lineup first, followed by the high-end variants later on. A few examples of this would include the third-generation Cadillac CTS, with the lower-trim CTS introduced for the 2014 model, followed by the performance-oriented Cadillac CTS-V for the 2016 model year. The C8 Corvette is another good example, with the base-model C8 Corvette Stingray introduced for the 2020 model year, and the go-faster C8 Corvette Z06 introduced for the 2023 model year. Even the Cadillac Escalade could be used as an example, with the all-new fifth-generation Escalade introduced for the 2021 model year, and the go-faster Escalade-V introduced for the 2023 model year.
Check out the table below for several other examples of GM’s product launch cadence for ICE vehicles:
|Cadillac ATS||2013||2016 (ATS-V)|
|Cadillac CT4||2020||2022 (CT4-V Blackwing)|
|Cadillac CT5||2020||2022 (CT5-V Blackwing|
|Cadillac CTS (3rd Generation)||2014||2016 (CTS-V)|
|Cadillac Escalade (5th Generation)||2021||2023 (Escalade-V)|
|Chevrolet Camaro (5th Generation)||2010||2014 (Z/28)|
|Chevrolet Colorado (2nd Generation)||2015||2017 (ZR2)|
|Chevrolet Corvette (7th Generation)||2014||2019 (ZR1)|
|Chevrolet Corvette (8th Generation)||2020||2023 (Z06)|
|GMC Sierra 1500 (4th Generation)||2019||2022 (Denali Ultimate)|
Now, however, with GM’s new EV models, that launch cadence has been reversed, with the high-end variants preceding the more basic trim levels. A few examples would include the Chevy Silverado EV and GMC Hummer EV, which were introduced with the range-topping RST First Edition and Edition 1 trim levels, respectively. There’s also the GMC Sierra EV, which was introduced with the range-topping GMC Sierra EV Denali.
|Cadillac Lyriq||2023||2024 (Performance AWD)|
|Chevrolet Silverado EV||2024||2024 (RST First Edition)|
|GMC Hummer EV Pickup||2022||2022 (Edition 1)|
|GMC Hummer EV SUV||2024||2024 (Edition 1)|
|GMC Sierra EV||2024||2024 (Denali)|
The one exception to all this is the 2023 Cadillac Lyriq, which made its introduction with the Debut Edition, a rear-wheel drive model based on the Luxury trim level. Following the 2023 Cadillac Lyriq Debut Edition will be a Performance all-wheel drive model, as well as several other trims.
Indeed, the switch to EVs heralds big changes at GM, so make sure to subscribe to GM Authority for more GM electric vehicle news, GM technology news, GM business news, and around-the-clock GM news coverage.