Chevy Bolt EV Earns IHS Markit 2021 Loyalty Award4
The Chevy Bolt EV has received a segment-level award from IHS Markit in its 26th Annual Automotive Loyalty Awards.
The IHS Markit Automotive Loyalty Awards determine which vehicle makes and models have the most loyal and dedicated customers. For the purposes of the study, customer loyalty is based on when a household that owns a new vehicle buys another new vehicle that is either the exact same model or from another manufacturer. The newly acquired vehicle may be either a replacement or an addition to the household fleet.
The Chevy Bolt EV received an IHS Markit Automotive Loyalty Award in the Small Car segment, repeating its same performance from last year. This is a sign that Chevy Bolt EV buyers are highly likely to return to the dealership at some point to either replace the vehicle with another, newer Bolt EV, or to add a second Bolt EV to their fleet. So while the electric subcompact may not sell in large numbers, GM may still find it encouraging that the customer base is dedicated to the nameplate. This may also bode well for future EVs from GM, like the Chevy Equinox EV and Cadillac Lyriq, for example.
As we reported previously, GM was the top overall manufacturer for loyalty in this study for the seventh consecutive year. GM managed to remain the best automaker for customer loyalty even though it’s undergone severe inventory challenges for the past year or so, which have come as a result of the global semiconductor chip shortage.
“Despite inventory constraints throughout the year, GM retained 64 percent of its customers due to continued strong demand for their utility and pickup lineup,” IHS Markit said.
In addition to the Chevy Bolt EV, two other GM vehicles also secured segment-level awards from IHS Markit this year, including the Cadillac Escalade (Luxury Full-Size Utility category) and the Chevy Corvette (Luxury Sports Car category).
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If I had one and it didn’t burn my house down I’d feel a sense of loyalty to it too I guess?
Congrats to GM and Chevrolet, well deserved. I’ve had a Bolt as my daily driver for the past four years and still enjoy getting in and hitting the road in it. Its drivability is a delight, and its versatility is supreme. Probably the best value for an EV that there is.
It’s a hot commodity!
Yes and no. I owned a 2019 Bolt with the Korean battery that was an absolutely outstanding vehicle with zero, zilch, nada problems. It took me through almost 3 full Ohio winters with zero money paid – I had free charging at work. I applied for an MSRP swap six months ago and received a 2022 Bolt EV 12 days ago. It has been at dealers trying to fix an electrical gremlin for 3 days now. So basically I went from being the Bolts biggest fan to crap, why didn’t I just change out the battery? I do recognize that if you are going to have an electrical issue it will happen within two weeks of ownership. I hope that the tech working on the 2022 knows what they are doing but after the Bolt being at the dealer for 25% of the time that I have owned it I have a bad feeling…….