Chevy Trax sales decreased in the United States, Canada, South Korea, and Mexico during the fourth quarter of 2021.
Chevrolet Trax Sales - Q4 2021 - United States
In the United States, Chevrolet Trax deliveries totaled 1,284 units in Q4 2021, a decrease of about 95 percent compared to 26,106 units sold in Q4 2020.During the complete 2021 calendar year, Trax sales decreased about 60 percent to 42,590 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -95.08% | 1,284 | 26,106 | -59.93% | 42,590 | 106,299 |
Chevrolet Trax Sales - Q4 2021 - Canada
In Canada, Chevrolet Trax deliveries totaled 145 units in Q4 2021, a decrease of about 83 percent compared to 838 units sold in Q4 2020.During the complete 2021 calendar year, Trax sales decreased about 38 percent to 2,395 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -82.70% | 145 | 838 | -38.40% | 2,395 | 3,888 |
Chevrolet Trax Sales - Q4 2021 - South Korea
In South Korea, Chevrolet Trax deliveries totaled 402 units in Q4 2021, a decrease of about 78 percent compared to 1,802 units sold in Q4 2020.During the complete 2021 calendar year, Trax sales decreased about 63 percent to 2,540 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -77.69% | 402 | 1,802 | -62.94% | 2,540 | 6,853 |
Chevrolet Trax Sales - Q4 2021 - Mexico
In Mexico, Chevrolet Trax deliveries totaled 8 units in Q4 2021, a decrease of about 98 percent compared to 333 units sold in Q4 2020.During the complete 2021 calendar year, Trax sales decreased about 99 percent to 87 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | -97.60% | 8 | 333 | -98.63% | 87 | 6,352 |
Chevrolet Trax Sales - Q4 2021 - Colombia
In Colombia, Chevrolet Trax deliveries totaled 2 units in Q4 2021.During the complete 2021 calendar year, Trax sales totaled 11 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAX | * | 2 | * | * | 11 | 0 |
Competitive Sales Comparison (USA)
Chevy Trax sales performance during Q4 2021 keep it near the bottom of the mainstream subcompact crossover segment, placing 17th in a field of 20 entries.
The Honda HR-V remained at the top, with a 43 percent increase in sales to 31,692 units while the Hyundai Kona took second place with an 18 percent decline in sales to 19,141 units. The Nissan Kicks was third, with a 237 percent jump in sales to 18,225 units, and the Jeep Compass was fourth with a 42 percent increase in sales, to 17,613 units. The Trax’s corporate cousin, the Chevy Trailblazer (see running Chevy Trailblazer sales), was fifth with a 6 percent decline in sales to 16,263 units. The Trax’s corporate cousin from Buick, the Encore GX (see running Buick Encore GX sales), took ninth with a 41 decline in sales to 10,068 units. The Trax actually outsold its other corporate cousin from Buick, the Encore (see running Buick Encore sales), which posted an 87 percent decline in sales to a mere 805 units.Â
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | +42.58% | 31,692 | 22,228 | 16% | 9% | +63.15% | 137,090 | 84,027 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | 10% | 9% | +18.12% | 90,069 | 76,253 |
| NISSAN KICKS | +237.13% | 18,225 | 5,406 | 9% | 2% | +40.95% | 82,960 | 58,858 |
| JEEP COMPASS | -41.60% | 17,613 | 30,160 | 9% | 12% | -29.94% | 75,642 | 107,969 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | 8% | 7% | +162.92% | 90,161 | 34,292 |
| KIA SOUL | -10.59% | 14,781 | 16,531 | 7% | 7% | +4.54% | 75,126 | 71,862 |
| VOLKSWAGEN TAOS | * | 13,639 | * | 7% | 0% | * | 31,682 | 0 |
| MAZDA CX-30 | +23.76% | 12,711 | 10,271 | 6% | 4% | +58.12% | 60,185 | 38,064 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | 5% | 7% | +58.89% | 71,247 | 44,841 |
| KIA SELTOS | -46.24% | 9,016 | 16,771 | 5% | 7% | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | 4% | 2% | +50.24% | 26,192 | 17,434 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | 3% | 3% | +49.82% | 28,653 | 19,125 |
| FORD ECOSPORT | -53.80% | 6,165 | 13,345 | 3% | 5% | -32.84% | 40,659 | 60,545 |
| MITSUBISHI OUTLANDER SPORT | +26.82% | 5,494 | 4,332 | 3% | 2% | +18.66% | 34,216 | 28,836 |
| JEEP RENEGADE | -69.58% | 5,180 | 17,027 | 3% | 7% | -25.00% | 47,137 | 62,847 |
| TOYOTA C-HR | -64.43% | 3,319 | 9,332 | 2% | 4% | -16.84% | 35,707 | 42,936 |
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | 1% | 11% | -59.93% | 42,590 | 106,299 |
| BUICK ENCORE | -87.30% | 805 | 6,338 | 0% | 3% | -51.93% | 20,072 | 41,752 |
| FIAT 500X | -35.78% | 201 | 313 | 0% | 0% | -18.16% | 1,181 | 1,443 |
| MAZDA CX-3 | -99.92% | 1 | 1,323 | 0% | 1% | -38.81% | 5,100 | 8,335 |
| TOTAL | -19.92% | 199,014 | 248,519 | +9.98% | 1,047,037 | 951,998 |
From a segment share standpoint, the Trax held one percent, down 10 percentage points.
The HR-V led with a 16 percent segment share, up 7 percentage points while the Kona held a 10 percent share, up one percentage point. The Kicks and Compass each held a 9 percent share, while the Trailblazer held an 8 percent share, up a percentage point. The Encore GX held a 5 percent share, down two percentage points. The Encore’s share was nil, down 3 percentage points.
It’s worth noting that Chevy fields two entries in this segment, the Trax and Trailblazer. The two crossovers are mechanically not related, and the Trailblazer slots between the Trax and Chevy Equinox in the brand’s vehicle lineup. Combined sales of the Trax and Trailblazer fell 60 percent to 17,547 units, with a combined 9 percent segment share. That keeps the duo in fifth place like the Trailblazer alone, but much closer to fourth when adding sales of the Trax.
Sales Numbers - Chevy Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | -59.93% | 42,590 | 106,299 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | +162.92% | 90,161 | 34,292 |
| TOTAL | -59.54% | 17,547 | 43,374 | -5.58% | 132,751 | 140,591 |
Combined sales of the four GM vehicles in the space, the Chevy Trax and Buick Encore along with the Chevy Trailblazer and Buick Encore GX, was down 57 percent to 28,420 units, for a 14 percent segment share. That puts The General solidly in second place, only outsold by the HR-V.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | -59.93% | 42,590 | 106,299 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | +162.92% | 90,161 | 34,292 |
| BUICK ENCORE | -87.30% | 805 | 6,338 | -51.93% | 20,072 | 41,752 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | +58.89% | 71,247 | 44,841 |
| TOTAL | -57.38% | 28,420 | 66,677 | -1.37% | 224,070 | 227,184 |
By comparison, the three Stellantis rivals, the Jeep Compass, Jeep Renegade, and Fiat 500X, accounted for 22,994 deliveries.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -41.60% | 17,613 | 30,160 | -29.94% | 75,642 | 107,969 |
| JEEP RENEGADE | -69.58% | 5,180 | 17,027 | -25.00% | 47,137 | 62,847 |
| FIAT 500X | -35.78% | 201 | 313 | -18.16% | 1,181 | 1,443 |
| TOTAL | -51.59% | 22,994 | 47,500 | -28.04% | 123,960 | 172,259 |
Meanwhile, the Hyundai Kona and Venue, along with the Kia Seltos, Niro, and Soul, saw 56,354 deliveries.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| KIA SOUL | -10.59% | 14,781 | 16,531 | +4.54% | 75,126 | 71,862 |
| KIA SELTOS | -46.24% | 9,016 | 16,771 | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | +50.24% | 26,192 | 17,434 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | +18.12% | 90,069 | 76,253 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | +49.82% | 28,653 | 19,125 |
| TOTAL | -17.25% | 56,354 | 68,105 | +17.52% | 271,408 | 230,954 |
A strong argument can be made that the Kia Soul is not part of the segment in question, but is rather in a segment below based on its size and price point. Removing the Soul from the Hyundai-Kia total nets 41,573 deliveries.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| KIA SELTOS | -46.24% | 9,016 | 16,771 | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | +50.24% | 26,192 | 17,434 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | +18.12% | 90,069 | 76,253 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | +49.82% | 28,653 | 19,125 |
| TOTAL | -19.39% | 41,573 | 51,574 | +23.38% | 196,282 | 159,092 |
The mainstream subcompact crossover segment contracted 20 percent to 199,014 units during Q4 2021, meaning that Chevy Trax sales severely underperformed the segment average.
The GM Authority Take
Chevy Trax sales performed quite poorly during the fourth quarter, with only its corporate cousin – the Buick Encore, along with the Fiat 500X, and Mazda CX-3 faring worse. But like the CX-3, the Bow Tie brand’s subcompact crossover will soon be discontinued. As GM Authority was first to report earlier this month, GM will drop the Chevy Trax from its lineup after the 2022 model year. This also applies to the Buick Encore.
The discontinuation of the Trax will enable GM to expand Trailblazer production by some 6,000 units, as GM Authority was first to report in February.
About The Numbers
- All percent change figures compared to Chevy Trax sales in Q4 2020, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q4 2021 sales U.S.A.
- Chevrolet sales Q4 2021 U.S.A.
- Cadillac sales Q4 2021 U.S.A.
- Buick sales Q4 2021 U.S.A.
- GMC sales Q4 2021 U.S.A.
- GM Canada sales Q4 2021
- Chevrolet Canada sales Q4 2021
- Cadillac Canada sales Q4 2021
- Buick Canada sales Q4 2021
- GMC Canada sales Q4 2021
- GM Mexico sales Q4 2021
- GM Mexico sales October 2021
- Chevrolet Mexico October 2021 sales
- Buick Mexico October 2021 sales
- GMC Mexico October 2021 sales
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- Chevrolet Mexico November 2021 sales
- Buick Mexico November 2021 sales
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- Chevrolet Mexico December 2021 sales
- Buick Mexico December 2021 sales
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- GM China sales Q4 2021
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- GM Brazil sales Q4 2021
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- GM South Korea sales Q4 2021
- GM South Korea October 2021 sales
- Chevrolet South Korea October 2021 sales
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Comments
This and the Encore are extremely cheap and uncompetitive vehicles. Mary B said “No more bad vehicles” or something to that effect but this was another one she overlooked.
Rent free
GM is just trying to squeeze the last little bit of life left in the Trax and Regular Buick Encore. The Trailblazer and Encore GX are much nicer inside and out. I am sure we will soon see a hybrid or EV version of the Trailblazer and Encore GX. Out with old in with new.
The upcoming sub-TB is supposed to replace Trax I believe. One another note I noticed how many facilities Detroit shutdown is effecting their time to get to the market vs the Imports, Ford currently has their pants down for assembly lines and can’t deliver more products without a new factory or extension of a current on, GM fourtunly didn’t shut Oshawa down.
JIT only works in certain markets, not as a whole chasing a buck.
Agreed Trax sales are way off, but the narrative used seems to place the blame for this on the Trax. In truth, it was time for this model to fade from production. This vehicle has a paper thin margin for both GM and the Dealers, it’s design is old and if kept active would require significant investment by GM to update, finally, do we really need two subcompact SUV’s? The Trailblazer is in every way a much more appealing vehicle, that already has all of the latest safety features and it is priced very close to what the Trax was. The Trailblazer also provides much better road handling characteristics, and sound insulation than the Trax. There is really 0 day supply on the Trax, and Trailblazer for that matter. The transit from S. Korea, to the dealer taking nearly 3 months on average. I can’t speak for every Chevrolet Store, but all of our Korean imports for the last 6-8 months have customer deposits and reservations, and most are physically delivered within 48 hours of hitting the lot. I can’t put the sales decline on the vehicle though, General Motors has done everything they could over the last 12 months or so to kill the model, without saying they are killing the model. The latest change was when they decided to build the vehicle without dealer orders, and have a Port Consensus to assign the vehicles to dealers as they ship from S. Korea. This was likely done due to supply chain issues to allow GM to modify package content as needed. I have never understood why GM insists on shipping the Korean models thru the Panama Canal though, and then on a milk run to ports up the east coast and finally to the Port of New Jersey. While Japanese produced vehicles for the US numbers are way down from what they were 10 and 15 years ago. Their transit times are at least 30 days shorter than GM’s as Toyota imports enter the country on the West Coast and are then shipped via rail to various distribution centers. In the Detroit Market that is West Chicago where the trains are unloaded and shipped last mile by trucks. Yes, the Trax has to go to be sure, but the decline in sales is justifiably at the hands of the General, It just does not generate the revenue needed to keep it in the Chevy Family for the Dealers, or GM.