In the fourth quarter of 2021, Cadillac XT6 sales decreased in the United States and Canada.
Cadillac XT6 Sales - Q4 2021 - United States
In the United States, Cadillac XT6 deliveries totaled 2,940 units in Q4 2021, a decrease of about 59 percent compared to 7,155 units sold in Q4 2020.During the complete 2021 calendar year, XT6 sales decreased about 9 percent to 20,662 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| XT6 | -58.91% | 2,940 | 7,155 | -8.61% | 20,662 | 22,609 |
Cadillac XT6 Sales - Q4 2021 - Canada
In Canada, Cadillac XT6 deliveries totaled 246 units in Q4 2021, a decrease of about 38 percent compared to 396 units sold in Q4 2020.During the complete 2021 calendar year, XT6 sales increased about 9 percent to 1,623 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| XT6 | -37.88% | 246 | 396 | +8.93% | 1,623 | 1,490 |
Cadillac XT6 Sales - Q4 2021 - Russia
In Russia, Cadillac XT6 deliveries totaled 6 units in Q4 2021.During the complete 2021 calendar year, XT6 sales were flat at 0 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| XT6 | * | 6 | 0 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Just 2,940 units of the XT6 were delivered in Q4 2021 in the U.S. market, down from 7,155 units in Q4 2020, representing a 59 percent decline. The results place the Cadillac XT6 ninth out of 11 vehicles in its competitive bracket.
The BMW duo of the X5 and X6 continued to dominate the luxury crossover E-segment, posting an impressive 21,861 deliveries combined. The Mercedes-Benz GLE-Class came in a not-so-distant second, with 17,495 units sold, representing a 9 percent increase. Third place went to the Acura MDX despite a 20 percent decrease in sales to 12,243 deliveries. The Cadillac XT6’s corporate cousin, the Buick Enclave, experienced a 30 percent decline to 8,626 deliveries, placing fifth (see running Buick Enclave sales). Sixth-place went to the Volvo XC90, with sales down 27 percent to 8,560 units. It was followed by the Lincoln Aviator (see running Lincoln Aviator sales) in seventh, which posted a 25 percent drop to 5,450 deliveries. The Genesis GV80 and Q7 (see running Audi Q7 sales) followed in eighth and ninth with 4,852 and 3,021 sales, respectively. They were then followed by the Cadillac XT6. The segment was rounded out by the Infiniti QX60 with 1,455 sales as the model underwent a generational changeover.
Sales Numbers - Luxury E-Segment Utilities - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | +1.54% | 18,945 | 18,657 | 22% | 18% | +19.91% | 60,725 | 50,642 |
| BMW X6 | +1.74% | 2,916 | 2,866 | 3% | 3% | +31.15% | 9,591 | 7,313 |
| MERCEDES-BENZ GLE-CLASS | +9.38% | 17,495 | 15,994 | 20% | 16% | +35.14% | 65,074 | 48,154 |
| ACURA MDX | -19.79% | 12,243 | 15,263 | 14% | 15% | +25.60% | 60,057 | 47,816 |
| BUICK ENCLAVE | -30.09% | 8,626 | 12,338 | 10% | 12% | +9.05% | 41,962 | 38,480 |
| VOLVO XC90 | -26.94% | 8,560 | 11,716 | 10% | 11% | +12.86% | 38,657 | 34,251 |
| LINCOLN AVIATOR | -25.14% | 5,450 | 7,280 | 6% | 7% | -9.34% | 20,924 | 23,080 |
| GENESIS GV80 | +232.56% | 4,852 | 1,459 | 6% | 1% | +1,239.22% | 20,316 | 1,517 |
| AUDI Q7 | -64.82% | 3,021 | 8,588 | 3% | 8% | -0.04% | 25,362 | 25,371 |
| CADILLAC XT6 | -58.91% | 2,940 | 7,155 | 3% | 7% | -8.61% | 20,662 | 22,609 |
| INFINITI QX60 | -18.79% | 1,455 | 1,792 | 2% | 2% | -74.52% | 5,829 | 22,880 |
| TOTAL | -16.10% | 86,503 | 103,108 | +14.61% | 369,159 | 322,113 |
From a segment share standpoint, the BMW X5 and X6 dominated the segment, with a combined 25 percent share, up 3 percentage points. The GLE-Class gained four percentage points for a 20 percent share, while the Acura MDX contracted one point for 14 percent share. The Buick Enclave saw its segment share drop two percentage points to 12 percent, and the XC90 dropped one point to 10 percent. The Aviator and the GV80 each held 6 percent segment share. The Q7 tied with the XT6 for 3 percent segment share, losing 5 and 4 percentage points, respectively. The QX60 accounted for just 1 percent share.
Sales Numbers - GM Luxury E-Segment Utilities - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| BUICK ENCLAVE | -30.09% | 8,626 | 12,338 | 75% | 63% | +9.05% | 41,962 | 38,480 |
| CADILLAC XT6 | -58.91% | 2,940 | 7,155 | 25% | 37% | -8.61% | 20,662 | 22,609 |
| TOTAL | -40.67% | 11,566 | 19,493 | +2.51% | 62,624 | 61,089 |
Combining sales of the Buick Enclave and Cadillac XT6 gives GM a combined 11,566 deliveries, placing the automaker in third place in terms of cumulative sales volume.
By comparison, BMW delivered 21,861 cumulative units of the X5 and X6, placing the German automaker in first place. As a reminder, the X5 and X6 are essentially the same vehicle but with different bodies. The BMW entries were followed by 17,495 units for the Mercedes-Benz GLE-Class.
Sales Numbers - BMW Luxury E-Segment Utilities - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | +1.54% | 18,945 | 18,657 | 87% | 87% | +19.91% | 60,725 | 50,642 |
| BMW X6 | +1.74% | 2,916 | 2,866 | 13% | 13% | +31.15% | 9,591 | 7,313 |
| TOTAL | +1.57% | 21,861 | 21,523 | +21.33% | 70,316 | 57,955 |
The luxury E-Segment utilities segment contracted 16 percent to 86,503 units in Q4 2021, indicating that XT6 sales severely underperformed the segment average.
Sales Numbers - Lexus RX & RXL - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| RX | -11.82% | 30,695 | 34,808 | +14.11% | 115,320 | 101,059 |
| XT5 | -67.78% | 3,528 | 10,950 | -19.43% | 28,380 | 35,223 |
| XT6 | -58.91% | 2,940 | 7,155 | -8.61% | 20,662 | 22,609 |
| NAUTILUS | -6.32% | 6,267 | 6,690 | +7.48% | 24,443 | 22,742 |
| AVIATOR | -25.14% | 5,450 | 7,280 | -9.34% | 20,924 | 23,080 |
| TOTAL | -26.92% | 48,880 | 66,883 | +2.45% | 209,729 | 204,713 |
For the sake of presenting a more complete picture of the competitive landscape, we’ve provided sales figures for the Lexus RX. Though the RX is a premium midsize CUV slotting in the luxury utility D segment (competing with the Cadillac XT5), the vehicle is now also offered as a three-row model called RXL, which competes with the three-row luxury models mentioned above.
Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. A more appropriate comparison would be to bundle Cadillac XT5 and Cadillac XT6 sales. We’ve also included the Lincoln Nautilus and Aviator, which are direct XT5 and XT6 rivals, respectively.
Combining sales of the XT5 and XT6 results in 6,468 units, amounting to approximately one quarter of the 30,695 Lexus RX deliveries.
The GM Authority Take
The steep, nearly 60 percent drop in Cadillac XT6 sales during the fourth quarter of 2021 was the direct result of idled XT6 production at the GM Spring Hill plant in Tennessee. Production of the XT6 was idled for the better part of the 2021 calendar year due to the ongoing global microchip shortage, during which time GM elected to allocate its limited supply of semiconductors toward the assembly of more profitable models – full-size trucks and SUV. XT6 production resumed in full on December 6th, 2021, and we expect XT6 sales to continue to improve as inventory ramps back up.
However, the luxury crossover E-segment is highly competitive, and we expect rival offerings to continue exerting strong competitive pressures on the Cadillac entry. The introduction of the Genesis GV80, for instance, slotted another rival into the segment, along with the all-new 2022 Infiniti QX60. And while the all-new QX60 hasn’t shown much muscle in its competitive bracket quite yet, there’s still time for it to gain traction. The GV80, meanwhile, has already proven to be a force to be reckoned with.
About The Numbers
- All percent change figures compared to Cadillac XT6 sales for Q4 2020, unless noted otherwise
- There were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
- GM Q4 2021 sales U.S.A.
- Chevrolet sales Q4 2021 U.S.A.
- Cadillac sales Q4 2021 U.S.A.
- Buick sales Q4 2021 U.S.A.
- GMC sales Q4 2021 U.S.A.
- GM Canada sales Q4 2021
- Chevrolet Canada sales Q4 2021
- Cadillac Canada sales Q4 2021
- Buick Canada sales Q4 2021
- GMC Canada sales Q4 2021
- GM Mexico sales Q4 2021
- GM Mexico sales October 2021
- Chevrolet Mexico October 2021 sales
- Buick Mexico October 2021 sales
- GMC Mexico October 2021 sales
- Cadillac Mexico October 2021 sales
- GM Mexico sales November 2021 sales
- Chevrolet Mexico November 2021 sales
- Buick Mexico November 2021 sales
- GMC Mexico November 2021 sales
- Cadillac Mexico November 2021 sales
- GM Mexico sales December 2021
- Chevrolet Mexico December 2021 sales
- Buick Mexico December 2021 sales
- GMC Mexico December 2021 sales
- Cadillac Mexico December 2021 sales
- GM Mexico sales October 2021
- GM China sales Q4 2021
- Chevrolet China Q4 2021 sales
- Buick China Q4 2021 sales
- Cadillac China Q4 2021 sales
- GM Brazil sales Q4 2021
- GM Argentina sales Q4 2021
- GM Chile sales Q4 2021
- GM Colombia sales Q4 2021
- GM South Korea sales Q4 2021
- GM South Korea October 2021 sales
- Chevrolet South Korea October 2021 sales
- Cadillac South Korea October 2021 sales
- GM South Korea November 2021 sales
- Chevrolet South Korea November 2021 sales
- Cadillac South Korea November 2021 sales
- GM South Korea December 2021 sales
- Chevrolet South Korea December 2021 sales
- Cadillac South Korea December 2021 sales
- GM South Korea October 2021 sales
- GM Russia sales Q4 2021
- GM Russia sales October 2021
- GM Russia sales November 2021
- GM Russia sales December 2021
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Comments
Thanks for the Good News. -Jonah J. Jameson.
Cadillac is removing various features and options from their cars, so it is not surprising that sales of XT6 are steeply declining and are in the second to the last place of their segment.
I was out looking at cars last weekend, mostly for entertainment, and noticed many models from all manufacturers have credits on the sticker for missing features. The most egregious was a $1500 credit on the S-Class for missing massaging seats.
Brand loyalty isn’t what is once was, so much competition now, and the one you want is not even available, spells disaster. Once you lose them, hard to get them back, and people are keeping their vehicles a lot longer.
Gee, I wonder why?????
Same ol song, can’t sell what’s not built…
So you will eagerly jump on the E-version if it ever drops.
I’m surprised anyone is surprised!
The EV replacement should be impressive. Interior refresh on XT6 would nice.
XT4/5/6 are straight to loaner vehicles. None are competitive or should be considered luxury oriented.
Better tweak the logo font, rework the badge AGAIN (Gold this time?), hire a new spokeswoman (Wendy Williams needs work).
Mark Ruess said EV was Cadillac’s last chance. Unfortunately the brand has about the same prestige as Infinity yet at a higher price point. Lyriq would have made a better GMC or Buick.
Cadillac needs to have all the options included at lower prices plus add a 400+/- TT V-6 to all XT models. Then advertise the performance, low price so potential buyers will pay some attention. The Blackwings got the attention of all the car mags and all the accolades. The XT and the rest of Cadillac needs to step up and make such statements then, they may sell a few more. When you can buy a Kia that compete equally to a Cadillac at almost half the price something is seriously wrong with GM’s top division. GM needs to, across the board, out equip, perform, price and look better than every competitor to just stay even.
Did anyone of you read that 1/2 of 2021 there was no production at all? That is the number reason it was down. GM put its chips in the high profit margins so yes the competition will beat the XT6 right now. Look at the profit GM made on trucks compared to what these luxury SUV make it doesn’t even compare. I for one think the Genesis is one ugly duckling. BMW does not have many vehicles to sell so it makes since they would be number one in a segment like this. The XT6 is a sharp vehicle, just released at a bad time.
BMW produces a much higher variety of vehicles than Cadillac!
My dealer has always had several XT6 in stock throughout the pandemic. 2 of them are ’21s that they’ve had for over a year. This is an uncompetitive vehicle, and dealers asking way over sticker is a non-starter…..
I agree, The auto industry does not need direct Q7 competitors. Literally looks like a cheap minivan