The Cadillac Escalade has received an award for customer loyalty in IHS Markit’s annual Automotive Loyalty Awards.
The IHS Markit Automotive Loyalty Awards determine which vehicle makes and models have the most loyal and dedicated customers. For the purposes of the study, customer loyalty is based on when a household that owns a new vehicle buys another new vehicle that is either the exact same model or from another manufacturer. The newly acquired vehicle may be either a replacement or an addition to the household fleet.
The Cadillac Escalade received an IHS Markit Automotive Loyalty Award in the Luxury Full-Size Utility category, repeating its performance from last year, when it also secured this same segment-level award. Just as with other GM vehicles that received a segment-level award in this study, like the Chevy Bolt EV, this means that Cadillac Escalade buyers are highly likely to return to the dealership at some point to either replace the vehicle with another, newer Escalade, or to add a second Escalade to their existing fleet.
As GM Authority reported previously, GM was the top overall manufacturer for loyalty in the 2022 IHS Markit Automotive Loyalty Awards. This marks the seventh consecutive year that General Motors has been ranked the top automotive brand for customer loyalty by IHS Markit and the 18th time it has received this distinction in 26 years.
IHS Markit says GM managed to remain the best automaker for customer loyalty despite its ongoing inventory challenges, which have come as a result of the global semiconductor chip shortage.
“Despite inventory constraints throughout the year, GM retained 64 percent of its customers due to continued strong demand for their utility and pickup lineup,” the market research firm concluded.
IHS Markit based this year’s edition of the annual awards on an analysis of 13.4 million new retail vehicle registrations in the U.S. that occurred during the 2021 calendar year.