A digital rendering artist has used his skills to re-invent and re-imagine the iconic first-generation Buick Riviera as a contemporary sports coupe.
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This digital rendering uses the silhouette of the original Buick Riviera and blends them with modern-day styling cues to create a design that will satisfy both older GM enthusiasts as well as younger fans of current-day performance cars. This rendering is also inspired by Buick’s sporty GS line of vehicles and incorporates various performance-inspired parts and components.
From the front, we can see this reimagined Buick Riviera uses the same vertically-oriented headlight shape, but with more advanced LED strip lights located within the traditional lamp housings. The grille has a mesh pattern, which is similar to the mesh grille seen on the refreshed Buick Enclave crossover, and incorporates Buick’s current tricolor emblem design. The front fascia features modern LED daytime running lights and a lower dam, as well, both of which appear to have been pulled from the Enclave.
Looking down the side of the vehicle, we can see it uses current-day Buick trim molding, a current-day Buick door handle design and fender vents that look very similar to those seen on Buick’s various 2022 crossover models. The rather large wheels are a throwback, though, utilizing the same design as the small alloys that appeared on the 1970 Buick GS. The wheels and low-profile tires sit inside a set of mildly flared fenders, giving the coupe a wider and more athletic stance.
Buick has abandoned passenger cars in favor of crossovers, with its lineup now consisting of the aforementioned mid-size Enclave, along with the subcompact Encore and Encore GX and compact Envision. A modern-day Riviera will probably never be a reality, then, but renderings like this are a fun way to imagine what might’ve been. Let us know what you think of it by voting or commenting down below.
Comments
I love the retro luxury liner look. Maybe Buick will bring back some of the cars the used to make. Not everybody wants SUV Crossovers or what ever else they call there vehicles.
👍👍👍👍👍👍👏👏👏👏👏👏👏
Just no for this render..I do want one large sedan/coupe for Buick while the crossovers carry the purse for the brand.
I love the creativity and thinking (drawing) outside the box, but totally not feeling this. Though keep up the good work.
It would be interesting to see a modern adaption from GM on this iconic nameplate – what would a Riv look like in today’s EV world. I think most of us are waiting for an Electra to pop on the scene – we could only hope it would be a car and not a CUV/SUV . . . a girl can dream!!!!
The original is a classic and as right as it should be.
To do a caricature of it is not respectful. A bad one at that.
The 1st Gen Buick Riviera was a beautiful car when introduced and still is. I supposed some of the lines could be refined and possibly the proportions revised slightly to update the look. But the rendering above just looks like a very bad custom job from the 70’s. Sorry it doesn’t work!!!
The grill is nice, but the rest of the car is questionable.
HORRIBLE AWFUL UGLY AS A GHETTO ASSSSS UNA MIERDA VERAMENTE NOT EVEN CUBA WANTS 💩
It there some written law that cars have to be practically touching the ground but everything else like Crossovers, trucks and sport utes can ride up at normal height? Just not understanding this slammed to the ground look. The sides could work but the front end doesn’t say Buick at all. Raize it up a bit and fix the front end and then give us a look.
Nice: Too bad the GM design shops are not applying spirited design concepts of the sixties and seventies to today’s vehicles. Ford has so successfully done that with their Mustang. Remember when GM was king of the Hill in the sixties?
Nice car but remember it’s a rendering. The original Riviera was good for its time but the market demand is not large enough to make it a kit car. Maybe they could do a modification on the current vehicle. One simple question could be where are the bright head lights.
My fathers good friend had the ‘63 Buick Rivera with those hidden headlights. I’m afraid that he never would have purchased it if it looked like this rendering. Was the artist still in high school when he drew this car?
63 Riviera had fixed headlights. 😉
My dad owned a 1965 Riviera with the 401 CID engine in Burgundy (Hidden Headlights). That said, I’m a BIG fan of SUVs. I own a 20 Blazer RS.
That’s just not an improvement on the ’65 GS.
The true beauty of the original is its clean uncluttered lines. There’s way too much going on with the rendering.
Too bad GM can’t imagine one!
Nice front end however needs to be sleeker, to chunky and cartoonish. Good preliminary rendering. Keep up the good work.
Don I agree with you on the chunky statement. Maybe the bulky looking bumper that needs to be trimmed. Nonetheless it has a California low rider look to it and the west coast people will probably be fascinated with it. Low riders in the Midwest don’t fare well because we don’t have a beach to park it on.
The artist involved needs to find a new line of work.
The original Riviera was one of the most beautiful production cars of the 60’s, or any other era, this isn’t!
This would be dating for Buick and get it all the right attention. Kia would take such a risk. Dodge would do something like this. It would even be easy to reskin for sale as a Camaro to cut costs.
Build it!!
While I respect your talent. I prefer the original
Give the old Buick to Chip Foose and ask him to modernize it mechanicaly and his slight physical appearance. 😉
I have ’64 Riviera and ’65 Riv GS, plus two ’63 Electra convertibles, the Riviera’s original styling should be left alone. New pickups have massive chrome front and rear, so no reason to change the original styling, mechanically it could be updated as a hybrid or full electric and drive one of the best designs built.
Nope like the real original better