General Motors announced that its OnStar telematics service platform has just reached an important milestone in Mexico, exceeding 200,000 active subscribers in the Latin country. Since its local introduction in mid-2013, the automaker’s technology platform hasn’t stopped growing and is currently consolidated as the leader in connected services in the Mexican automotive market.
OnStar hit 200,000 subscribers in Mexico for the first time this past January, after posting a healthy 23 percent growth over the number of active users it had in the same month in 2021. While the total of active OnStar subscribers is distributed among customers of the four brands that GM offers in the Mexican market, 76 percent are connected with Chevrolet vehicles – the manufacturer’s most popular brand.
“We are very pleased to reach more than 200,000 active subscribers in Mexico, mainly because it means that we are meeting our goal of offering quality services that have a positive impact on people’s lives,” said General Director of OnStar Connected Services and Customer Experience at GM Mexico, Mario Romero, in a statement. “It is an honor for us to accompany you on the road, no matter what your destination is, and we will be there to make the journey safer, more connected and more comfortable,” he added.
In harmony with the subscription growth and the technology integrated in the latest generation of vehicles launched by GM in the country, OnStar also registered a significant growth in the consumption of data from the on-board connected service during the last few months in Mexico. Data consumption rose dramatically from a recorded 222,680 GB in 2020 to 466,201 GB in 2021, a whopping year-over-year increase of 109 percent.
The Mexican GM subsidiary stated that the most popular streaming services in vehicles with OnStar in 2021 were YouTube, Netflix and Disney+, ideal content platforms for long road trips that coincide with the family-focused approach of the automaker’s two vehicles that led in data consumption last year in Mexico: Chevy Suburban and Chevy Tahoe. It is followed by the Chevy Onix, GMC Terrain and Chevy Tracker.
During its nine-year presence in Mexico, OnStar’s telematics services have directly assisted more than 33,800 emergency cases and have coordinated the dispatch of more than 4,200 ambulances in the Mexican territory. For this reason, the platform’s most valued service among subscribers in the country is the Automatic Accident Response function. Currently, 80 percent of the vehicles that GM offers in Mexico are equipped with OnStar.