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OnStar Exceeds 200,000 Active Subscribers In Mexico

General Motors announced that its OnStar telematics service platform has just reached an important milestone in Mexico, exceeding 200,000 active subscribers in the Latin country. Since its local introduction in mid-2013, the automaker’s technology platform hasn’t stopped growing and is currently consolidated as the leader in connected services in the Mexican automotive market.

OnStar hit 200,000 subscribers in Mexico for the first time this past January, after posting a healthy 23 percent growth over the number of active users it had in the same month in 2021. While the total of active OnStar subscribers is distributed among customers of the four brands that GM offers in the Mexican market, 76 percent are connected with Chevrolet vehicles – the manufacturer’s most popular brand.

“We are very pleased to reach more than 200,000 active subscribers in Mexico, mainly because it means that we are meeting our goal of offering quality services that have a positive impact on people’s lives,” said General Director of OnStar Connected Services and Customer Experience at GM Mexico, Mario Romero, in a statement. “It is an honor for us to accompany you on the road, no matter what your destination is, and we will be there to make the journey safer, more connected and more comfortable,” he added.

In harmony with the subscription growth and the technology integrated in the latest generation of vehicles launched by GM in the country, OnStar also registered a significant growth in the consumption of data from the on-board connected service during the last few months in Mexico. Data consumption rose dramatically from a recorded 222,680 GB in 2020 to 466,201 GB in 2021, a whopping year-over-year increase of 109 percent.

Chevy Suburban

The Mexican GM subsidiary stated that the most popular streaming services in vehicles with OnStar in 2021 were YouTube, Netflix and Disney+, ideal content platforms for long road trips that coincide with the family-focused approach of the automaker’s two vehicles that led in data consumption last year in Mexico: Chevy Suburban and Chevy Tahoe. It is followed by the Chevy Onix, GMC Terrain and Chevy Tracker.

Chevy Tahoe

During its nine-year presence in Mexico, OnStar’s telematics services have directly assisted more than 33,800 emergency cases and have coordinated the dispatch of more than 4,200 ambulances in the Mexican territory. For this reason, the platform’s most valued service among subscribers in the country is the Automatic Accident Response function. Currently, 80 percent of the vehicles that GM offers in Mexico are equipped with OnStar.

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. My first OnStar was on a 2002 Suburban. This was pre-GPS. It was a useful novelty and allowed me to travel across USA
    without a map, careless about where I was or where to buy gasoline. OnStar would locate me and guide me. When
    it expired I did not renew.
    Next OnStar was 2021 in a new Chevy. My cell phone has GPS and countless other features like HotSpot. So the onboard wifi
    not so important. It expired after a few months…. and I am missing nothing.
    Subscribing to OnStar for me was crazy confusing. If you tried to do it your self online you might have noticed the same thing.
    If you are the kind to hand over your credit card and say I do not care, charge me whatever, then you are happy.
    A simpler menu of the different OnStar products would have made it easier. Having several “advisors” tell me that certain things can only be done talking to a person did not make it easier. In the end, I am not paying OnStar after initial trial period, again.

    Reply
  2. If I had a child or spouse that I wanted to keep safe, I might consider keeping OnStar. But a cell phone does most
    of what OnStar does. Except emergency notification. How many people keep OnStar past the initial free trial ?

    Reply
  3. Paying subscribers or free trial period. What a joke.

    Reply
  4. On star hands free dialing is not compatible with 5g and can’t be upgraded. Why is this ?

    Reply
    1. Because it’s gm and they are cheap

      Reply
    2. The cost of retrofit exceeds what most people would pay. Besides, cell phone technology is going to accelerate so fast, it will be hard for the cell phone makers to keep up.

      Reply
  5. I use on star daily for the phone service . I tried to buy minutes and was told the service is discontinued , angry retiree !!!!!!

    Reply
  6. I also tryed to add minutes to my onstar phone number. And was told that I couldn’t do it because it was discontinued because the car’s phone equipment wasn’t 5g capable and couldn’t be upgraded to be 5g compatible.
    I find this to be rediculas when my car costs 70 thousand dollars .

    Reply
  7. Useful OnStar functions are to use your phone to locate your vehicle, to remote start from anywhere, to check fuel level and to check tire pressure. I just looked up rates. The low level plan to do this costs $24.99 monthly. I have been able to do this for free for four years on my 2018 Mustang. Thank you Ford! I would not pay $24.99 monthly for this service.

    Reply
  8. I’m curious what they charge customers in Mexico and how that compares to what those living in the U.S.A. and Canada pay. I’m guessing they pay a lot less.

    Reply
    1. Not that much different from what I can see.

      $49.99 goes for $56.71 (All features with hotspot add-on, no bundle in Mexico)
      $39.99 goes for $29.59 in Mexico (All features except Hotspot)
      $29.99 goes for $24.65 (Safety and security) There’s a Mexico plan that omits OnStar Guardian, it’s $19.71.
      $14.99 goes for $12.30 (Remote key fob)

      Hotspot is more expensive, it’s an extra $27.12, in the US it’s $25, and they don’t have a premium bundle.

      Canada is more expensive than the US, particularly for hotspot, thanks to the country’s pricey cell plans. Canadians pay $54.94 US for 11 GB of hotspot data compared to $25 for unlimited in the US.

      Reply

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