GM has announced it will offer unique Appreciation Experiences to holders of its revised My GM Rewards Card program, which it launched in cooperation with investment bank Goldman Sachs and credit card company Mastercard back in January.
The automaker says its new Appreciation Experiences for My GM Rewards cardholders will give customers access to unique entertainment and social events in the United States. The inaugural Appreciation Experience will be held during the Duel at Daytona qualifying races on Thursday, February 17th, where select My GM Rewards cardholders will be invited to an exclusive tailgate party “with premium food and beverage, interactive experiences and games.” Richard Childress Racing driver and Daytona 500 champion Austin Dillon will also be in attendance at the event to mingle with cardholders and other VIPs.
The My GM Rewards Card is a Mastercard credit card that allows users to earn and redeem points toward buying or leasing a new GM vehicle, or toward purchasing parts, accessories, paid Certified Service and select OnStar and Connected Services plans. The reward program allows customers to accumulate 7X points for every dollar spent at GM and 4X points for every dollar spent everywhere else. The card offers other benefits, as well, including automatic Gold tier membership in My GM Rewards and a $50 annual allowance for vehicle detailing at a GM dealer. My GM Rewards cardholders can also choose their card design to reflect their preferred GM brand, including Chevrolet, Buick, GMC, Cadillac, or the new lowercase GM logo.
The new iteration of the My GM Rewards card is an extension of the existing My GM Rewards program, which first launched in 2018 as the industry’s first automotive rewards-based customer loyalty program. GM owners and customers can register for the My GM Rewards Card online at this link.