We’re less than a week from Super Bowl LVI, as well as a slew of new advertisements set to debut in conjunction with The Big Game. Now, General Motors is teasing its upcoming Super Bowl ads with a series of brief videos, revealing that they will feature Dr. Evil, a character from the Austin Powers movie franchise.
Per a recent post from AdAge, Mike Meyers will reprise his role as Dr. Evil in the new GM Super Bowl adverts. General Motors will use the ad spots to publicize its latest electric vehicle efforts. GM teased the new ads in recent social media posts, showing Meyers in character as Dr. Evil, laughing maniacally with a raised pinkie as the Dr. Evil soundtrack plays in the background.
“His name is legendary. His plans are diabolical. He rules not with an iron fist, but with an iron pinkie,” the teaser states. “Evil is back for good.” The teaser ends with the new lowercase GM logo and the automaker’s EV-centric tagline “everybody in.”
Pinkies up people. Sunday, February 13, evil is back for good. #everybodyin pic.twitter.com/RPWol7WDHu
— General Motors (@GM) February 7, 2022
Meyers will be joined by several other Austin Powers actors, including Rob Lowe as Number 2, Mindy Sterling as Frau Farbissina, and Seth Green as Scott Evil.
McCann is the agency behind the new GM Super Bowl ad.
Last year, for Super Bowl LV, General Motors promoted its electric vehicle ambitions with a video advertisement featuring comedian and actor Will Ferrell, who gave a humorous performance centered around lower adoption rates for electric vehicles in the U.S. as compared to those in Norway. The ad, titled “No Way Norway,” included the upcoming Cadillac Lyriq luxury crossover and the new GMC Hummer EV Pickup.
It’s uncertain which GM models will be featured in the ads set to debut with Super Bowl LVI. A few possibilities include the new 2024 Chevy Silverado EV and the new 2023 Cadillac Escalade-V SUV, among several others that GM Authority covered previously.
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Comments
Awesommme! The films were hilarious…
One month ago someone wrote Celestiq would be shown in the beginning of this month.
Ure a just a pos. I took your words seriously. What a d i c k.
Yeah, I took his words seriously too.
That was someone with a nickname Slm.
Slm, its already a ‘ beginning of february’ . Where is the car? Or a teaser. I doubt they will show it without the teasers.
Why did you lie. Lots us have been waiting for this month….
Because you are gullible enough to believe anything. What’s it matter you can’t afford it anyways.
Ure not original slm. But original pos as well.
Get lost.
U have no idea what I can afford. Even your mom.
Keep crying they don’t need to show it to a bunch of bums anyways.
You can’t afford it anyways shloma so what’s it matter? That desperate for a new computer screen saver huh?
Whoa, easy Shlomie
Slim! I hope your comment, about you can’t afford it anyway! Wasn’t directed at the “curious senior citizen” because we baby boomers are the one’s with the money to spend!
M.T.
Wait a minute…that’s Jeff Bezos.
J Lo, please tell you don’t go out of your way to write something boring????
Are they going to have the “avocados from Mexico” add?
Remind me to turn the channel on commercials
Perfect opportunity for a Celestiq reveal.
Agreed, hopefully this is finally it
I love how much we hate each other on here
Boy, Mike Myers really packed on the pounds in the past several years. I didn’t recognize that was him.
He looks really old without the getup on too.
Has it been that long since the movie?