We’re less than a week from Super Bowl LVI, as well as a slew of new advertisements set to debut in conjunction with The Big Game. Now, General Motors is teasing its upcoming Super Bowl ads with a series of brief videos, revealing that they will feature Dr. Evil, a character from the Austin Powers movie franchise.
Per a recent post from AdAge, Mike Meyers will reprise his role as Dr. Evil in the new GM Super Bowl adverts. General Motors will use the ad spots to publicize its latest electric vehicle efforts. GM teased the new ads in recent social media posts, showing Meyers in character as Dr. Evil, laughing maniacally with a raised pinkie as the Dr. Evil soundtrack plays in the background.
“His name is legendary. His plans are diabolical. He rules not with an iron fist, but with an iron pinkie,” the teaser states. “Evil is back for good.” The teaser ends with the new lowercase GM logo and the automaker’s EV-centric tagline “everybody in.”
— General Motors (@GM) February 7, 2022
Meyers will be joined by several other Austin Powers actors, including Rob Lowe as Number 2, Mindy Sterling as Frau Farbissina, and Seth Green as Scott Evil.
McCann is the agency behind the new GM Super Bowl ad.
Last year, for Super Bowl LV, General Motors promoted its electric vehicle ambitions with a video advertisement featuring comedian and actor Will Ferrell, who gave a humorous performance centered around lower adoption rates for electric vehicles in the U.S. as compared to those in Norway. The ad, titled “No Way Norway,” included the upcoming Cadillac Lyriq luxury crossover and the new GMC Hummer EV Pickup.
It’s uncertain which GM models will be featured in the ads set to debut with Super Bowl LVI. A few possibilities include the new 2024 Chevy Silverado EV and the new 2023 Cadillac Escalade-V SUV, among several others that GM Authority covered previously.