General Motors is hoping to sell as many as 400,000 EVs between now and the end of 2023.
Speaking during the automaker’s recent fourth-quarter 2021 earnings call, GM CEO Mary Barra said the automaker hopes to sell 400,000 battery-electric vehicles before January 2024 rolls around.
GM’s battery-electric vehicle portfolio consists of the GMC Hummer EV Pickup, Cadillac Lyriq crossover, BrightDrop EV600 utility van and the Chevy Bolt EV and Bolt EUV compacts. GM’s sales targets, therefore, will require very strong sales of these four nameplates to reach fruition.
Some future EV nameplates will also begin to hit the market before the end of 2023, including the GMC Hummer EV SUV, Chevy Silverado EV, Chevy Equinox EV, Chevy Blazer EV, GMC Sierra EV and BrightDrop EV410. These models will not be on sale for very long ahead of the 2023 deadline, however, so the above-mentioned nameplates will be pulling most of the weight with regard to the sales target.
Strong consumer response to certain electric GM product offerings bode well for Barra’s sales targets. The automaker has close to 59,000 reservations for the GMC Hummer EV and has had 216,000 people express interest in the Cadillac Lyriq crossover. It has also received thousands of reservation orders for the BrightDrop EV600 and EV410 from various fleet customers including Walmart, Merchants Fleet and FedEx.
GM has expressed a desire to become the North American EV market leader by mid-decade, with plans to launch 30 new EV models globally by 2025. Recent investments in its production facilities, including major investments in its home state of Michigan to renovate Orion Assembly and build a new battery plant in Lansing, will boost its EV production capacity to one million units annually within the same timeframe.
“Our plan creates the broadest EV portfolio of any automaker and further solidifies our path toward U.S. EV leadership by mid-decade,” Barra said in January.
Sales of the GMC Hummer EV Pickup commenced late last year, while deliveries of the Cadillac Lyriq crossover are expected to begin in the next few months.