GM Targets 400,000 EVs Sold By 202345
General Motors is hoping to sell as many as 400,000 EVs between now and the end of 2023.
Speaking during the automaker’s recent fourth-quarter 2021 earnings call, GM CEO Mary Barra said the automaker hopes to sell 400,000 battery-electric vehicles before January 2024 rolls around.
GM’s battery-electric vehicle portfolio consists of the GMC Hummer EV Pickup, Cadillac Lyriq crossover, BrightDrop EV600 utility van and the Chevy Bolt EV and Bolt EUV compacts. GM’s sales targets, therefore, will require very strong sales of these four nameplates to reach fruition.
Some future EV nameplates will also begin to hit the market before the end of 2023, including the GMC Hummer EV SUV, Chevy Silverado EV, Chevy Equinox EV, Chevy Blazer EV, GMC Sierra EV and BrightDrop EV410. These models will not be on sale for very long ahead of the 2023 deadline, however, so the above-mentioned nameplates will be pulling most of the weight with regard to the sales target.
Strong consumer response to certain electric GM product offerings bode well for Barra’s sales targets. The automaker has close to 59,000 reservations for the GMC Hummer EV and has had 216,000 people express interest in the Cadillac Lyriq crossover. It has also received thousands of reservation orders for the BrightDrop EV600 and EV410 from various fleet customers including Walmart, Merchants Fleet and FedEx.
GM has expressed a desire to become the North American EV market leader by mid-decade, with plans to launch 30 new EV models globally by 2025. Recent investments in its production facilities, including major investments in its home state of Michigan to renovate Orion Assembly and build a new battery plant in Lansing, will boost its EV production capacity to one million units annually within the same timeframe.
“Our plan creates the broadest EV portfolio of any automaker and further solidifies our path toward U.S. EV leadership by mid-decade,” Barra said in January.
Sales of the GMC Hummer EV Pickup commenced late last year, while deliveries of the Cadillac Lyriq crossover are expected to begin in the next few months.
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Buick needs a staple EV. Like the Avista concept. Could share general platform and system with the Camaro EV
They would sell eight of them total.
Yup I agree. Personally I don’t see why they even keep the brand in the states. I get keeping it in china it sells well but here no.
Sells well? It’s GM’s number one brand in GM’s number one market.
Did you not understand when I said I get why they keep it in china but don’t get why they keep it in the states?
They keep a tiny US presence because it helps with the appeal of Buick to Chinese buyers. It isn’t really an American brand any more but they have to maintain the impression that it is.
I doubt that matters. How many people from China actually care about what vehicles are on sale in the US?
If they did care and came for a visit, when they got back they’d probably buy a Toyota.
You’ll turn into a repeat record saying that as some people here think everything needs a v8.
With that statement, I’d wish the Lacrosse was available here again…
This doesn’t matter to the Chinese market. They buy Buicks because the Buick Regal was the first vehicle manufactured in China under SAIC-GM. They should sell the Brand to China and reduce operations in that country, so long as it is controlled by an authoritarian regime that has no respect for human rights. If Mary was soooo woke she would acknowledge her company exploiting the government controlled slave labor in this region.
So even GM can shrink further into obscurity by selling Buick?. The US isn’t looking too hot with the most incarcerations then any other 1st world nation also, sounds a little Chinese there…
I’m in Western NY state, a quite poor area overall, but seemingly the MOST POPULAR new car of any manufacture is that Cheap Buick Encore. Everyone loves them here… Or, at least they tolerate it since it is all they can reasonably afford.
Therefore, at least in my locale, a cheap Buick dinky ev would sell.
Because their positioning is finally starting to work. The Enclave is the #2 premium SUV, behind the Acura MDX and handily outsold the 3 row Lexus RX. They just need to make vehicles that people want, like the new Envision.
Who is considered Buick’s competitors? I know Cadillac competes with Lincoln but who does Buick compete with?
Maybe Chrysler. They both still sell about the same amount of vehicles.
Chrysler is the most confusing car company still around. They literally just make two vans and the 300 that’s it. I don’t get why they are even still around. I know people said a while back that they keep them because something about their name on stock or something like that but at this point does the Chrysler name even carry weight anymore?
It has carried little for a good while now. It is a matter of time the name will vanish. It holds no value to the French.
If it is about the stock for the NYSE wouldn’t dodge be better then Chrysler? I’d be curious how many people know Chrysler still make vehicles?
Dodge or ram would be better. But I believe they don’t have a choice because fiat I thought is the parent company but maybe I’m wrong. The name is fiat Chrysler.
They were sold out and they are no longer FCA.
Lol dang again? What are they called now?
That’s a strange name did this company have any automotive involvement before they bought Chrysler? I’ve never heard of them before.
Buick competes in the mass market with Toyota, Hyundai, and the other players. They used to be near-luxury with cars like the Park Avenue and Riviera but all that’s gone now. They’re just a niche SUV brand trying to peddle imported Chinese and Korean products to would-be Kia customers. They’re alive, which is better than Pontiac or Oldsmobile, but they’re nothing like they used to be.
Acura. Enclave was #2 luxury suv behind the MDX.
GM is a V8 company. Tesla is THE EV company. Most people who buy Tesla’s are not doing it to save gas. This is a foolhardy endeavor, but what the heck. This is showboating for GM’s stock owners who are heavily invested in China and the great reset. GM doesn’t care if they meet that goal as long as these wealthy elites don’t pull their stocks.
I expect Buick to be very electric but they will be seen in China first. They buy the most Buicks and they are also in need of EV vehicles to meet future smog regulations there.
With the trucks Selling this many should be easily do able. You already have 60K Hummer ordered and they just got started.
If they could they would just sell V8 trucks form here to eternity but that is just not feasible. When you see each and every company change their is a strong reason why.
You can point to a dozen reasons why this going on but the reality is it is here and we just have to deal with it.
Look we used to get free TV over the air and now you really are stuck paying someone for it if you want more than wheel of fortune and NCIS of some city.
Yup you are right about that. I will wait until no gas vehicles are available anymore and deal with it then. I don’t get a new vehicle that often I run mine until the wheels fall off. Last Chevy I had lasted me 21 years the one I have no is a 17 hopefully it lasts 20+ years to. I look at it like this if ev are the future then whatever if they aren’t then whatever lol.
I’m glad that you wrote that, Andrew. I, too, think Buick should have been included in the above plans.
Notice the only brand that’s not mentioned as part of the 400,000 EVs – Buick. Why is that GM?
Does this include the Bolts they’ve already sold? They’ve sold more than 200,000 electrified cars because they lost the tax credit, so maybe they only need to sell 200,000 more which is much more realistic.
does that also include chinas EV go carts?
Like the Lyriq there must be a lot of models being pulled ahead of schedule which is a good thing if true.
Mrs. Ing. Mary Barra tells how it will be!
With a slowly rising start-up curve, GM can and will easily produce 1.2 million BEVs of the highest quality completely in the USA by 2025.
With many variants/derivatives at reasonable prices, i.e. BEV for ALL CITIZENS, GM also meets the task of giving mobility to all citizens.
From mid-2023, the US Congress can also approve the BEV subsidies ($12,500) since all citizens can now buy or lease BEVs.
Buick is weak in the US, but a strong brand in China and it’s good there with high profits!
STELLANTIS is the death knell for the Chrysler brand name. IT’s the RAM trucks, Jeep and Dodge performance division that makes them profitable. What I would do is reinvision and rebuild the facilities that manufacture Chrysler vehicles into EVs. I would call the new EV SUVs the Chrysler Stellar………Can U do better that stellar. ?????
Possibly. They could also decide to rebadge / restyle Peugeots and sell them as Chryslers here. They would fit the brand fine, and are virtually unknown here.
But whatever they do, they are in a pretty good position globally.
The problem with EV’s is they need a further driving distance. For people that travel all over the US, 4 to 500 miles on a full charge is not enough, when it takes 8hrs to recharge, to much wasted time. With gas you drive 3 to 400 miles stop 10 minutes to refuel and your back on the road.
Absolutely! Not to mention the fact Mary is only thinking about production profits. What she and many others don’t understand is the ability to plug them in is NOT even close to being available yet.
I’m guessing she thinks anyone who buys them will install a charger at home, charge it over night, and never drive more than 300-500 miles a day. That’s great in theory, but nowhere near practical…yet. Between the cost and safety factors, it’s just not feasible for the masses.
They have a long way to go with getting public charging stations built & operational. Not to mention the hours needed to actually charge them. We are just not ready yet, and won’t be for decades where I live in WY.
Has anyone built a prototype of a new tow truck with a generator on it to come and give you a “quick” charge to get you off the road? Likely not!
You need to stop listening to talking heads EVs will bring a whole new era to the American road trip, and beyond.
To date, I’ve done several cross country trips in what is just a modest Chevy Bolt. Loaded with a full family, and luggage. We have a better trip, every time. We have more fun, every time. Breaks to charge even on the Bolt aren’t noticeable at all in real world trip scenarios, as you are getting everyone out, taking a stretch, bathroom break, getting food. The car is at or better the target State of Charge to continue the trip every time. The long distance trips alone are enough to never go back to a gas car again, ever. And with the newer models having enhanced range and charging speed, it’s a no contest.
Ha good luck with that. 2023 is only 10 months away and we have but a lame duck Bolt and several upcoming vehicles that won’t be ready until well into 2023 plus that pesky chip shortage that isn’t going away anytime soon. How can you sell 400K EV’s when they aren’t even ready yet and under those conditions. It’s hard to believe anybody would chance buying anything all electric from this company seeing as how they have screwed up so many other launches.
Barra is dreaming. No way gm sells 400K more BEVs by 2023. Tesla, Mercedes, BMW, Audi, VW, Ford will all be competing for a limited market.
Tesla will always be the EV leader.
To bad 400k sold will probably not mean 400k delivered.
Mary, don’t forget to turn the Lights out in the Hi-Rise in Downtown Detroit when you leave.