GM is planning to roll out roughly 50 in-vehicle digital subscriptions services between now and 2026, the automaker announced this week.
GM announced its new Ultifi software late last year, which is a next-generation in-vehicle software capable of fully leveraging the abilities of its connected Vehicle Intelligence Platform (VIP). Ultifi will enable GM to offer fee-based cloud services in its vehicles, which will include various in-vehicle subscriptions services, along with online shopping tools and more.
Speaking during an investor conference this week, GM North America President Steve Carlisle said the automaker will roll out “50-some value-added products and services,” through its Ultifi platform over the next 36 to 48 months, as quoted by Reuters. These will include various subscription-based services, although GM has not said what kind of software-based products it has developed.
A Detroit Free Press report published last year may provide some insight into the various software-as-a-service (SaaS) products that GM has thought up. The report referenced a driver-facing camera with facial recognition that can detect when the vehicle owner has entered the vehicle and automatically start it, along with an in-vehicle weather forecast that would allow the car to detect outside weather and make automatic adjustments, such as closing the windows if it was raining. Ultifi will also allow third-party developers to create their own subscription products for GM vehicles, with the automaker saying it will work out a revenue-sharing model for these developers.
Carlisle also said this week that the larger infotainment screens being offered in GM electric vehicles like the GMC Hummer EV and Cadillac Lyriq EV will enable it to offer a greater range of subscription applications in its future vehicles.
“The bigger screens on our EVs will enable us to bring more of the data-oriented software products to the customers,” Carlisle explained.
While Ultifi was designed with EVs in mind first and foremost, the software will eventually be rolled out to both internal combustion engine and electric GM vehicles.