GM is planning to roll out roughly 50 in-vehicle digital subscriptions services between now and 2026, the automaker announced this week.
GM announced its new Ultifi software late last year, which is a next-generation in-vehicle software capable of fully leveraging the abilities of its connected Vehicle Intelligence Platform (VIP). Ultifi will enable GM to offer fee-based cloud services in its vehicles, which will include various in-vehicle subscriptions services, along with online shopping tools and more.
Speaking during an investor conference this week, GM North America President Steve Carlisle said the automaker will roll out “50-some value-added products and services,” through its Ultifi platform over the next 36 to 48 months, as quoted by Reuters. These will include various subscription-based services, although GM has not said what kind of software-based products it has developed.
A Detroit Free Press report published last year may provide some insight into the various software-as-a-service (SaaS) products that GM has thought up. The report referenced a driver-facing camera with facial recognition that can detect when the vehicle owner has entered the vehicle and automatically start it, along with an in-vehicle weather forecast that would allow the car to detect outside weather and make automatic adjustments, such as closing the windows if it was raining. Ultifi will also allow third-party developers to create their own subscription products for GM vehicles, with the automaker saying it will work out a revenue-sharing model for these developers.
Carlisle also said this week that the larger infotainment screens being offered in GM electric vehicles like the GMC Hummer EV and Cadillac Lyriq EV will enable it to offer a greater range of subscription applications in its future vehicles.
“The bigger screens on our EVs will enable us to bring more of the data-oriented software products to the customers,” Carlisle explained.
While Ultifi was designed with EVs in mind first and foremost, the software will eventually be rolled out to both internal combustion engine and electric GM vehicles.
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Comments
gm thinks people are willing to spend $135/month for subscription services. that seems like a stretch.
I will take out an additional 84 month loan to pay for these service, I love them.
I see this as Onstar 2.
I just don’t see enough value for these things to pay a monthly bill to make it worth while.
My fear is that they take things away that we already have.
To me I hope this fails like the GM Mall.
When you spend $70k on a car you should not have to pay monthly to operate it over the fuel.
You are correct!!! They will start charging you for heated seats, steering wheel, etc…. Just another way to screw the consumer while acting like it will help them “customize” the car to our liking.
I don’t believe GM sees the tiredness of Subscription based services from Consumers. Only Subscription I have is my Phone, Netflix, and HBO Max, because they’re covered under other promotions…
GM IS CLUELESS ON CUSTOMERS PAYING FOR EXTRA SERVICES NOT GOING TO HAPPEN JUST LIKE THEIR PHONE PACKAGE
It is not just GM they all have programs like this. Toyota is going yo charge for remote entry.
Yes, I think I recall reading Toyota was thinking/going to do this. I think they quickly backpedaled given the negative response people made.
ESCAPE UKRAINE TODAY IN MY JB EV CAR TODAY?
vSincerely Mike McGuinty ( Retired Chevrolet Salary Clerk 1999) Subject: FW: wow
GENERAL MOTORSSOM – General Motors Building (Cadillac Place)
I was never a BIG WHEEL AT GM, NOT EVEN A HUB CAP may be a lug nut. But! I believe I was one of the hardest workers with forecasting at GM and the Chevrolet Division. President Jimmy Carter 1978, almost cost me my forecasting job at GM; result if I could not build an adjustable forecast by model and by plant my new job would be at a loading dock at the Miller Road GM Plant, Flint Michigan. I built the first two Federal Government Forecasts for all GM Chevrolet and GMC Trucks. President Jimmy Carter’s Federal Government Fine was $5000 Per Truck Times $5000 per tenth of a mile that MY GM FORECAST missed the government mandate. My first forecast result, I missed it by 5 miles the Federal Government Fine was $1,250,000.00 per sold GM truck.
The result, after 4 more days and 4 eleven PM nights Gordy Wolter, Marty Raymen and I built the second IBM Forecast that would work. In 1978 Microsoft WAS NOT A WORD the only Apple you could buy was at A and P and on October 6, 1969, my first GM DAY NO XEROX COPY MACHINES ONLY AB Dick model 350 and 360. In the 1980s before today’s cell phones I was one of the hand-picked crew to make sure when the GM Board of Directors, Proctor and Gamble MR JohnG. Smale and The Board came to Detroit for four days and nights there were no hick-ups and no sleep for 24 hours Friday,Saturday, Sunday amd Monday. GM would prep the Board of Directors for the New York Stock Holders meeting at the GM Proving Grounds, Milford Michigan, I personally felt proud that GM trusted me with these extra work assignments and the extra dollars were nice in addition other nice favors granted to me and Gloria
SORRY 32 YEAR CHEVROLET RETIRED EV CARS ARE A JOKE
GOOGLE Here’s Why Charging an Electric Car Can Suck – And It’s Not …
THIS IS THE SAME WASHINGTON DC CRAP THAT JIMMY CARTER/ JOAN CLAYBROOK PULLED ON GM 1976
I don’t know about “you” but I use my vehicle to get from one place to another. How many digital subscriptions do I buy for my vehicle? Zero. How many might I buy? Zero.
When GM unlocks the system to use someone other than AT&T for access to service, then maybe. A monopoly for your “internet” provider is not good for anyone.
Just accept quick and consistent casting of my Cell phone to the car screen thats it!
You are correct!!! They will start charging you for heated seats, steering wheel, etc…. Just another way to screw the consumer while acting like it will help them “customize” the car to our liking.
You already pay for heated seats. But oh,,,you’d like them to work when you turn them on? Well that’s a subscription service…
Just bought a 2022 Tahoe for almost $80k and now we’re finding out that half of the features in our car don’t work without paying 3 subscriptions. Our 2012 And 2018 Fords have more technology for free than this expensive thing has. Ready to tell Chevy to shove it with the subscriptions and unload this thing while we can.
This day and time, technology is “obsolete” almost before it is released for consumption. It doesn’t make sense to the intelligent consumer that anyone would build/sell cars that will contain “obsolete” technology. I suppose if you have mattresses full of money and just want to throw it away, you will be a proponent of these bells and whistles.