GM Files To Trademark BrightDrop Zevo

General Motors has filed to trademark the terms “BrightDrop Zevo,” “BrightDrop Zevo 600,” and “BrightDrop Zevo 400,” GM Authority has uncovered. The filings may be used as a model names for upcoming all-electric commercial vehicles under the BrightDrop brand.

All three patent filings were made on February 17^th, 2022 with the United States Patent and Trademark Office (USPTO).  Under the Goods and Services category, the applications list “Electrically powered trucks and cargo vans.”

These new trademark filings will likely be used for future models in the BrightDrop commercial brand’s lineup. One possibility is that the trademarks will be used in conjunction with the production-ready version of the Rapid Load Vehicle Concept currently shown in the company’s website. That said, General Motors filed to trademark the term ELRV (“Electric Rapid Load Vehicle”) in January, as GM Authority covered previously, although one could argue that the names BrightDrop ERLV, ERLM1, and ESR1 are not quite as catchy as “Zevo.”

Another possibility is that the new Zevo names may be introduced as replacement names for the BrightDrop EV600 and EV410 all-electric delivery vans. However, GM Authority reached out to General Motors about this, and according to a BrightDrop spokesperson, the EV600 and EV410 “are the go-to-market product names for the electric vans.”

As a reminder, the General Motors unveiled the BrightDrop EV600 as part of the announcement of the broader BrightDrop ecosystem of commercial electric products during the 2021 Consumer Electronics Show (CES). Utilizing GM’s Ultium battery and drive motor technology, the BrightDrop EV600 provides upwards of 250 miles of range per charge, as well as a peak charging rate of 170 miles per hour when plugged into a 120kW DC fast-charge outlet.

Inside, the BrightDrop EV600 features 600 cubic feet of cargo room, while drivers will have a variety of onboard technology at their disposal, including Front and Rear Park Assist, Lane Keep Assist, and Forward Collision Alert, among others. The first units of the EV600 have been delivered to customers, making it the fastest-developed GM vehicle in history.

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