General Motors recorded very healthy sales results in the Middle East during the 2021 calendar year. Despite the challenging business environment, the Detroit-based automaker reported a sales growth of 9.4 percent in the region, marking what it calls a landmark year.
GM’s sales growth in the Middle East during 2021 was led by gains in the utility vehicle portfolio at each of the manufacturer’s three brands in the region – Cadillac, Chevrolet and GMC. Without sharing specific sales figures, GM Middle East stated that sales of crossovers and SUVs rose 26 percent, representing its highest volume by vehicle type. That was followed by a 41 percent increase year-over-year in pickup truck sales.
“2021 was a landmark year for GM Middle East. The positive sales growth and notable success of our SUV and pick-up truck line-up across the Middle East shows the strength of our vehicles and our commitment to our customers,” said President and Managing Director of GM Africa and Middle East, Luay Al Shurafa, in a statement. “Through our vehicles, customer service, dealer partners and comprehensive aftersales network, we have listened to what our customers are looking for and delivered,” he added.
According to a GM Middle East press release, growth in the automaker’s utility lineup was led by the new Chevy Captiva, which performed strongly in its first full year on the market. The compact crossover posted a strong 79 percent year-over-year growth rate, setting a new sales record and becoming the segment’s best-selling model in the region.
Meanwhile, sales of GM’s full-size SUV lineup rose 12 percent in the Middle East, with the Cadillac Escalade becoming the best-selling model as it posted its highest sales volume since 2016. Meanwhile, GM’s pickup lineup saw an impressive double-digit growth, led by the GMC Sierra and Chevy Silverado 1500. In fact, GMC’s full-size truck posted its highest sales rate in the region since 2018.
In addition to the company’s significant sales growth in the Middle East, 2021 was also an important year for GM’s future mobility strategy, which involves building a broad electric vehicle (EV) and autonomous vehicle (AV) ecosystem that aims to revolutionize the automotive industry. The General confirmed its ambitious regional EV strategy in January with the goal of becoming the number one electric vehicle company in the region by the end of 2023.