Dr. EV-il Takes Over GM In Automaker’s New Super Bowl Ad: Video
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Mike Meyers stars in his iconic role as Austin Powers’ arch-nemesis Dr. Evil in a humorous new GM ad that will air during television coverage for Super Bowl LVI this weekend.
This 90-second long, online version of the comedic Super Bowl spot shows Dr. Evil and his cohorts sitting in a room at the top of the GM Renaissance Center in downtown Detroit, plotting their plans for world domination. Dr. Evil soon learns that he’s been overtaken as the number one threat to the world by climate change, however, putting him on a mission to deploy “one million,” GM electric vehicles and once again establish himself as the world’s most pressing problem.
This ad namedrops GM’s Ultium electric vehicle platform, with Dr. Evi’s partner, No. 2, suggesting he use the automaker’s universal EV architecture to sell profitable EVs and help fund their various diabolic operations. Dr. Evil also references the automaker’s ‘Everbody In’ tagline toward the end of the ad, instructing his minions to pile in the various GM EVs they have assembled and immediately set out on their mission of stopping climate change in its tracks. Vehicles shown in the ad include the Chevy Silverado EV, Cadillac Lyriq, GMC Hummer EV Pickup and BrightDrop EV600.
Climate change just got a new enemy and he’s one EVil son of a Belgian,” the automaker says in the video description for the ad. “Dr. EV-il is going electric to stop climate change from ruining Earth before he can.”
This marks the second year in a row the GM brand has aired a funny, star-studded ad promoting its EV transition. Last year, the automaker ran an ad starring Hollywood comedians Will Ferrell and Awkwafina, which pointed out that the tiny country of Norway has a higher adoption rate for EVs than the United States.
A shorter version of this 90-second ad will air during coverage of Super Bowl LVI on Sunday, February 13th, 2022. Check out the longer web version of the ad embedded below.
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I thought Dr. Evil was already running GM ? Oh well, meet the new boss, same as the old boss…
… yeah with the trend of travestite over all … we never know who is a she or a he … maybe Barra decided to be a shemale now
Oh god that is so lame , GM never could make a decent commercial I just shake my head when I see how dumb and goofy they can be
Bring back Darth Vader and the Chevy Impala SS full size full framed V-8 mean ass take no prisoners in Black
Thanks GM, for bringing back Dr. Evil! Great commercial!
That was pretty sad…… but since most other things in today’s society is as well it should do great!
GM circling the drains, even if the commercial is entertaining. GM needs to get away from pandering to the woke crowd, if they want to survive!
side question, who’s even going to watch the halftime show?
Funny skit but, I didn’t buy my GM EV because of climate change. I bought it because I got a great deal, it saved me $1000 on fuel costs last year, it requires little maintenance and it has snappy performance. When you try to sell a product based on climate change you run the risk of alienating a big portion of the market.
Brandon and Mary are best buddies. Mary and the GM board of directors better get on their prayer rugs and start praying 3X’s a day, 7 days a week, 365 days a year until the next national election. That Brandon maintains his health and gets re-elected.
Trump and Mary had a very angry, heated telephone conversation over the Lordstown, Ohio plant closure. Trump has no love for Mary and Mary has no love for Trump.
Many powerful people want to permanently off Trump including Mary, Xi, Jeff Bezos, Warren Buffet, Tim Cook, Nancy and Chuck, et. al.
If Brandon does not get re-elected there will be a horrible giant sucking moan and groan from Ren Center.
This all in EV thing can be fatal.
That is what is spooking Morgan Stanley and their guidance.
Stay tuned.
David Murray,
The “Everybody In” thing that Mary is pushing is, as you said, quite dangerous. The last election is an exception to pretty much all historical trends but American politics are historically pendulum-like. We go left, then right, then left again, and ultimately back to the right. It’s been that way since WWII. Thus, the current climate in Washington, which is highly favorable to Mary’s all-EV future, will most assuredly come to an end sometime during the rollout phase. What then?
It strikes me that Mary has gambled the house on a world where government will subsidize her outrageously expensive EVs and build out a nationwide charging infrastructure to support them. But what if they don’t? What if the winds in Washington shift and government doesn’t help her? What is the backup plan?
GM famously went all-in on transverse engine FWD cars in the 80’s. They converted everything from Monzas to Eldorados to the configuration. Roger B Smith spent lavishly to make GM the efficiency leader on FWD. And what happened? Well FWD was the future but not for all segments. Only for some. GM’s luxury cars, like the Eldorado lost more than 60 percent of their buyers when they turned the engine sideways and radically shrunk the exterior. In fact GM pretty much lost the luxury car market with this move. And they’ve never been the same. Cadillac specifically has never been the same. The already ascendant Germans and the emerging Japanese took over the luxury car business in America and with it ended production of some of GM’s biggest cash cows and most prestigious names. GM shifted to making their money off trucks and SUVs that are RWD, V8, and body-on-frame or essentially everything most of their luxury cars used to be before they changed them.
I’m not convinced that EVs won’t be the same way. They’re cheaper and easier to build (like transverse FWD) so they may succeed among the low-price ranks but I think it’s a big risk to assume the whole of the market will only want electrics. It could be a grievous error to go 100 percent on something that currently represents only 2.6 percent of the US market. GM never recovered from the foolish things Roger B. Smith did. He should’ve taken a more balanced approach and Mary Barra should be too. The company he ran was mighty and could survive his blunders. Todays lower-case gm is greatly diminished and likely cannot survive an all EV future if the buyers stay away and there’s no one in Washington to prop the company up with federal subsidies or another bailout.
Dave you nailed it. Excellent commentary. We all lived it. As a pre bankruptcy stock holder inherited from my parents I still own post bankruptcy stock.
This commercial is geared to 4th and 5th graders. This is not your vehicle buying target. Although there are now many adolescent adults out there.
GM should hire an ad agency along the style and flavor of Leo Burnett in Chicago who made $billions for Phillip Morris with the Marlboro man concept.
Stellantis is cashing in big time with Ram’s association with a western theme, Yellowstone, etc.
Let’s elevate the target level to at least the 18 to 45 year old crowd from 8 to 16 year olds.
Watch what Toyota and Nissan will do with their Super Bowl spots.
This is high stakes marketing and you don’t want to blow it.