Mike Meyers stars in his iconic role as Austin Powers’ arch-nemesis Dr. Evil in a humorous new GM ad that will air during television coverage for Super Bowl LVI this weekend.
This 90-second long, online version of the comedic Super Bowl spot shows Dr. Evil and his cohorts sitting in a room at the top of the GM Renaissance Center in downtown Detroit, plotting their plans for world domination. Dr. Evil soon learns that he’s been overtaken as the number one threat to the world by climate change, however, putting him on a mission to deploy “one million,” GM electric vehicles and once again establish himself as the world’s most pressing problem.
This ad namedrops GM’s Ultium electric vehicle platform, with Dr. Evi’s partner, No. 2, suggesting he use the automaker’s universal EV architecture to sell profitable EVs and help fund their various diabolic operations. Dr. Evil also references the automaker’s ‘Everbody In’ tagline toward the end of the ad, instructing his minions to pile in the various GM EVs they have assembled and immediately set out on their mission of stopping climate change in its tracks. Vehicles shown in the ad include the Chevy Silverado EV, Cadillac Lyriq, GMC Hummer EV Pickup and BrightDrop EV600.
Climate change just got a new enemy and he’s one EVil son of a Belgian,” the automaker says in the video description for the ad. “Dr. EV-il is going electric to stop climate change from ruining Earth before he can.”
This marks the second year in a row the GM brand has aired a funny, star-studded ad promoting its EV transition. Last year, the automaker ran an ad starring Hollywood comedians Will Ferrell and Awkwafina, which pointed out that the tiny country of Norway has a higher adoption rate for EVs than the United States.
A shorter version of this 90-second ad will air during coverage of Super Bowl LVI on Sunday, February 13th, 2022. Check out the longer web version of the ad embedded below.