General Motors had one of the most well-received advertisements during television coverage for Super Bowl LVI on Sunday, with the American automaker stealing the show with its Sopranos-themed ad for the 2024 Chevy Silverado EV.
The 60-second spot for the 2024 Chevy Silverado EV stars Jamie-Lynn Sigler, who plays Meadow Soprano, the daughter of mobster Tony Soprano, in the acclaimed HBO series. The ad recreates the opening sequence for the show, which originally showed Soprano (James Gandolfini) driving from Manhattan to his home in New Jersey. Instead of Soprano in his Chevy Suburban, though, this current-day recreation shows Sigler driving a 2024 Chevy Silverado EV. Nevertheless, much of the scenery remains the same as Sigler drives the same route as Gandolfini on the NJ Turnpike.
Sigler is shown sucking on a lollipop throughout the 60-second ad, which serves in place of Soprano’s iconic cigar. When she arrives at her destination out front of Bahr’s Landing in New Jersey, she’s seen plugging in the 2024 Chevy Silverado EV before giving a hug to her brother, AJ Soprano (Robert Iler). The ad remains faithful to The Sopranos’ opening sequence, partly because it was directed with input from the show’s creator, David Chase, along with opening sequence director Phil Abraham.
This ad is a great way to tug at the heartstrings of fans of The Sopranos whilst also introducing them to one of GM’s most exciting upcoming products. It also effectively communicates the ushering in of a new era for the Chevy brand, showing Tony Sopranos’ kids continuing his legacy whilst also sticking with the Chevy brand. The ad was created by GM’s global agency of record, Commonwealth/McCann.
Check out the spot embedded below.