Chevrolet’s biggest moment during Super Bowl LVI may not have been its Sopranos’ themed ad for the all-new 2024 Chevy Silverado EV, but the three 1960s-era Chevy Impala lowriders featured during the halftime show as a nod to California car culture. Those beauties were parked in front of a large neighborhood street set that featured open rooms for performers and dancers.
Those performers included hip-hop legends Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige, 50 Cent, and Eminem in what was hailed as one of the better halftime shows in recent memory.
And some of those dancers took to gyrating on top of the hoods of those classic Chevy droptops. But the cars’ owners, Members of the Public Enemy Car Club of Los Angeles, reassured concerned viewers that the hoods were switched out for reinforced ones.
Leading up to the extravaganza, halftime show sponsor Pepsi asked Mark Machado to transform a 1967 Chevy Impala for its Mister Cartoon ad campaign. Machado produced the one-of-a-kind Pepsi-blue lowrider in less than three weeks.
Enough fans noticed the vintage sedans that Ebay Motors registered a 160 percent spike in searches for Chevy Impala lowriders in the hours following Super Bowl LVI, according to Newsweek. The 1964 model year saw the biggest increase, up nearly 50 percent. Searches for 1963 Impalas rose 16 percent. And related searches included lowrider air suspension kits, which were up 150 percent, and Chevy Impala taillight kits and lowrider rims, which were up 100 and 80 percent, respectively.
You can catch Snoop Dog’s Chevy Impala lowrider and others in action in the official trailer for the Super Bowl LVI halftime show:
Comments
That was the worst halftime show of all time.
Sucked SO BAD!!! Cool car’s though
Out of curiosity can you put on a halftime show and do better if not then your comments should be kept to your self as you have no room to be talking
That’s one of the stupidest things I’ve ever heard on here. So your claiming that someone can’t say the halftime show sucked because they don’t play music? In that case nobody can say any car doesn’t look good because they don’t design them lol. What a douche.
I didn’t watch the Super Bowl, but I did find it funny, how the NFL forced a coach to get fired after his private emails were leaked showing he said racist, homophobic and misogynistic things. Yet the NFL has Eminem, Snoop Dogg and Dr.Dre perform the halftime show. All three have rap songs that use racist words, uses homophobic slurs and is extremely misogynistic. One of the performers DR. Dre was accused and pleaded no contest to sexually assaulting Dee Barnes and he assaulted his now ex wife. GM sponsors this mess. So much for the rights of women. Nice job Mary!
USA1
It’s called “the Toyota halftime show”
That’s correct but they are not the only sponsors. When you run adds in the super bowl or any nfl game for that matter you are sponsoring the event.
Nope both of you are wrong it’s the Pepsi halftime show.
Peter G – Did GM pay millions of dollars to make commercials for the Super bowl? That money went to the networks, which the networks give to the NFL.
You’re throwing way too much in the bag. Commenting and bashing musical artist is like doing the same to comedians. They get a pass. That’s the art. You don’t have to like it. And don’t watch it Old head. George Carlin joked on everything and today I’m sure some people are offended but that’s comedy. Old heads and their CD players. Peacefully perish.
Vince, looks like you opened up a can of worms!
Vince was surely just being sarcastic with that comment. That show was a complete waste.
Congrats to the NFL. The cars were a nice touch, and this is an automotive website. Appreciate that. So many folk are anti-everything. Stop being haters and just appreciate life. There is no need to slam this production. Say you did not watch, don’t like the music, etc. but, SUCKED so bad??? No… it didn’t. Double standards? Maybe. Please consider that so many of our stars and entertainers have issues. These are humans and humans have issues. Don’t watch if that what appeases you but stop the slamming.
Umm how about you go read articles written about the halftime show. You had a bunch of rappers singing songs from the 90s which a lot of people didn’t even know what the songs were. Most of them didn’t have any energy what so ever like Dr.Dre he just stood there the only person who even remotely had any energy was snoop. People are so quick to throw the word hater around nowadays when someone says something they don’t like. I don’t believe 99% of the people who use the word hater even know what it actually means.
You sound old CD player
Fred – you are correct, stars and entertainers do have issues just like us and when they sexually abuse a woman, assault a woman (Dr. Dre), be involved in a murder (Snoop Dogg) or have assault and weapons charges (Eminem), then they should be held accountable like us. We would be in prison and the struggle to find a job cause we would be felons. They on the other hand get to perform at the Super bowl Halftime Show. But keep feeling sorry for these people.
You want the Jonas Brothers? Other good entertainers probably have a police record also, I really didn’t like the HT show OTOH not to many SB/HT shows I like anyway..
Guestt – police records are one thing. Sexual assault and murder is where I draw the line.
🤣🤣🤣 you’re a clown.
“Ow” Fred, you just got slammed! I’m staying out this, thanks again Vince!
Our government does a lot worse. Both sides. Go watch another Mash episode
The last good half time was Super Bowl 31 I was there.
That was probably the worst ever. 😂
Got better things to do then sit around 4-5 hours watching tv.
I’d rather play with my Barbies and comb my little sister’s hair too.
Sounds better then watching a bunch of grown men rub all over each other.
That would be the “loving crowd” on Jan 6th.
No we’re talking about football not Jan 6th. And sorry football is nothing but men grabbing men but nice try.
Stable Genius – If only they made and mandated a vaccine for T.D.S, your life would be so much better.
@ Stable Genius
Imagine being obsessed with someone you don’t know and will never meet lol, he is out of office but still lives rent free in your head.
Complain about not having a CD player in your new car. 😂
A bunch of vulgar felons scratching their crotches. They must have crabs.
No they have money.
GM drawing on it’s history because the future looks dim. Why no ev lo-riders?
Great point, not to mention the older cars just look better.
Very well done half time show. A+. Superbly targeted the modern majority of NFL viewers watching. That’s what the advertisers and network want. NFL halftime show is a new piece of Americana. This show was over the top. Read my analysis further.
NFL viewers by ethnic group now include large segments of Black and Latino populations in urban settings. Los Angeles is currently 48 % Latino and growing. The majority of rust belt cities inside boundaries are Black, 60 to 70+ % Black. Look at the Black leadership of these older industrial cities. These Black and Latino ethnic groups are now our hard core labor backbone of this country versus the European ethnic labor backbones of America from years ago.
NFL has a majority of Black athletes. Games are watched by the majority of the Black population. The regular season NFL television advertising spots are targeted to Black consumers. It’s pragmatic business.
The Chevy 60’s Impala drop tops are extremely popular with the Latino community. Overall the general ethos of today’s pop culture in general is Bad Ass for the members in all ethic groups between the ages of 14 and 45. Hence the popularity of tattoos, hoodies, high end sneakers, beanies, tee shirts, flannel shirts, beards, cropped peached haircuts, shaved heads, tobacco use, chained wallets, jeans, beer, red meat, hip hop, rap music, pit bulls, pickup trucks, Jeeps, Stangs, Harleys, etc. to name a few examples. This is not the Tesla, Prius crowd.. Did you notice the mob of hoodie wearers in the halftime show?
Production, execution are targeting of the half time show was superb. NFL and NBA fit nicely in the current pop culture Bad Ass style. This is not the era of all White teams of the fifties in the NFL and college basketball.
America has changed folks. For the better or worse. My observation is still out. However, the NFL has completed it’s most successful season ever.
Exceptionally well done season and Super Bowl. Roger Goodell is to be commended. Stadiums are superb. Some areas need tweeking like more Black head coaches. You have to remember the NFL owners are a white rich boys fraternity that has been through challenges and triumphs, which has built the most popular televised sport in America, and the most popular annual single sporting event on the planet, The Super Bowl. Stay tuned for No. 57.
Meat sandwiches for everyone!
Sorry the race card don’t work. You wanna be a head coach then be the most qualified period. Halftime show was still garbage and the ratings for it prove it.
The highest ratings in years. 😂 much higher than any other sport.
Group thinking corporate types use those displays, pimping faux diversity. To those that want to think well of themselves, it serves as a fetish.
Please ignore the culture of building broken children, any of them.
Loved the Chevys. Nice touch. Performance was very good given the limitations.
Blew chunks… period.
I turned that garbage off at 1/2 time . Nascar is doing the same thing , pandering to a bunch of rap crap . Compare that to Beethoven or even the 80s music and its sad and a disgrace. Our culture has fallen to a new low.
Adapt or die old head.
I am not a big rap music fan, I felt the did a good job and I can certainly appreciate the talent involved. Just not my cup of tea. The impalas were absolutely beautiful!!….I cringed to see them dancing on the hoods (good to hear that they were reinforced hoods) for the show.
Oh and you can get an EV pack for those cars.
Most intelligent post on this thread.
I thought you got killed?
Best halftime show ever…….
I thought the halftime show was ok. Better than others and what you used to have with the up with people group. It being rapped theme other Mary j. was a first. And I liked the party rooms. Now I read these comments about lyrics in the artists’ songs.ask yourself, have you not ever uttered any of the same words? When you point a finger, you got 3 pointing back at you
What a bunch of complaining old men. Please perish soon!