General Motors has announced that Chevrolet was the best-selling automobile brand during December 2021 in Colombia, where the Bow Tie brand had led the local auto market for 32 consecutive years until losing that position at the beginning of 2019 after the onset of the COVID-19 pandemic. As such, Chevy managed to regain its commercial leadership position in the South American country for the first time in almost three years during the final month of 2021.
Specifically, a total of 4,266 registrations allowed the Bow Tie to narrowly surpass Renault, which had displaced Chevrolet from the sales first position since 2019. The French brand fell to second place with 4,124 deliveries, but remained the best-selling brand during the 2021 calendar year, the third consecutive year that it has clutched that title.
“We have always relied on the capabilities and strengths of our work teams and our dealers, we are very happy to be able to close the year with these favorable figures,” said Commercial Director of GM Colombia, Raul Mier, in a statement translated by GM Authority from Spanish. “In this new year, we will not lower our guard and will do our best so that month after month, the results are always positive for Chevrolet,” he added.
Enabling the Bow Tie’s uplifting results was the excellent performance of the Chevy Onix during the month of December. The nameplate, whose sales figures include those of the first-generation Onix that has since been rebadged to Chevy Joy, posted a significant recovery in volume to 1,656 deliveries, cementing the Onix as Colombia’s best-selling vehicle.
The Onix had lost its lead for a few months in Colombia due to low inventory levels, in turn caused by the ongoing semiconductor shortage. However, local availability of the vehicle improved after the Brazil plant that assembles the model resumed production at the end of August 2021, causing the nameplate to see progressive upticks in registrations. This enabled the Onix to end 2021 as the best-selling model in the Colombian market with 12,284 sales.
In addition, the Chevrolet Buses and Trucks range – rebadged Isuzu Low Cab Forward models assembled locally in Colombia – also helped the Bow Tie finish 2021 in a strong fashion. Chevy’s commercial vehicles were its second best-selling line with 709 units delivered in December, a 9.4 percent increase year-over-year for an approximate 30 percent market share. With this positive finale to 2021, GM hopes to continue Chevy’s healthy momentum in Colombia in 2022.