Chevy Trailblazer sales decreased in the United States, Canada, and South Korea during Q4 2021.
Note that this sales data and report refers to the Trailblazer subcompact crossover, and not the larger body-on-frame SUV that’s sold under the same nameplate in other global markets.
Chevrolet Trailblazer Sales - Q4 2021 - United States
In the United States, Chevrolet Trailblazer deliveries totaled 16,263 units in Q4 2021, a decrease of about 6 percent compared to 17,268 units sold in Q4 2020.During the complete 2021 calendar year, Trailblazer sales increased about 163 percent to 90,161 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAILBLAZER | -5.82% | 16,263 | 17,268 | +162.92% | 90,161 | 34,292 |
Chevrolet Trailblazer Sales - Q4 2021 - Canada
In Canada, Chevrolet Trailblazer deliveries totaled 1,118 units in Q4 2021, a decrease of about 15 percent compared to 1,309 units sold in Q4 2020.During the complete 2021 calendar year, Trailblazer sales increased about 207 percent to 7,641 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAILBLAZER | -14.59% | 1,118 | 1,309 | +207.36% | 7,641 | 2,486 |
Chevrolet Trailblazer Sales - Q4 2021 - South Korea
In South Korea, Chevrolet Trailblazer deliveries totaled 1,991 units in Q4 2021, a decrease of about 64 percent compared to 5,475 units sold in Q4 2020.During the complete 2021 calendar year, Trailblazer sales decreased about 12 percent to 18,286 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| TRAILBLAZER | -63.63% | 1,991 | 5,475 | -12.45% | 18,286 | 20,887 |
Competitive Sales Comparison (USA)
Chevy Trailblazer posted the smallest percentage decrease in sales volume in its segment among those models with negative sales, falling 6 percent to 16,263 units. That places it in a respectable fifth place in a very crowded field of 20 entries.
The Honda HR-V continued to lead the pack with a 43 percent increase in sales volume to 31,692 units. Next was the Hyundai Kona with an 18 percent decline in sales to 19,141 units. Third place went to the Nissan Kicks, which had a segment-highest jump of 237 percent to 18,225 units, while fourth place went to the Jeep Compass with a 42 drop in sales to 17,613 units. The Trailblazer followed in fifth, while all other segment contenders posted less than 15,000 deliveries.
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | +42.58% | 31,692 | 22,228 | 16% | 9% | +63.15% | 137,090 | 84,027 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | 10% | 9% | +18.12% | 90,069 | 76,253 |
| NISSAN KICKS | +237.13% | 18,225 | 5,406 | 9% | 2% | +40.95% | 82,960 | 58,858 |
| JEEP COMPASS | -41.60% | 17,613 | 30,160 | 9% | 12% | -29.94% | 75,642 | 107,969 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | 8% | 7% | +162.92% | 90,161 | 34,292 |
| KIA SOUL | -10.59% | 14,781 | 16,531 | 7% | 7% | +4.54% | 75,126 | 71,862 |
| VOLKSWAGEN TAOS | * | 13,639 | * | 7% | 0% | * | 31,682 | 0 |
| MAZDA CX-30 | +23.76% | 12,711 | 10,271 | 6% | 4% | +58.12% | 60,185 | 38,064 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | 5% | 7% | +58.89% | 71,247 | 44,841 |
| KIA SELTOS | -46.24% | 9,016 | 16,771 | 5% | 7% | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | 4% | 2% | +50.24% | 26,192 | 17,434 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | 3% | 3% | +49.82% | 28,653 | 19,125 |
| FORD ECOSPORT | -53.80% | 6,165 | 13,345 | 3% | 5% | -32.84% | 40,659 | 60,545 |
| MITSUBISHI OUTLANDER SPORT | +26.82% | 5,494 | 4,332 | 3% | 2% | +18.66% | 34,216 | 28,836 |
| JEEP RENEGADE | -69.58% | 5,180 | 17,027 | 3% | 7% | -25.00% | 47,137 | 62,847 |
| TOYOTA C-HR | -64.43% | 3,319 | 9,332 | 2% | 4% | -16.84% | 35,707 | 42,936 |
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | 1% | 11% | -59.93% | 42,590 | 106,299 |
| BUICK ENCORE | -87.30% | 805 | 6,338 | 0% | 3% | -51.93% | 20,072 | 41,752 |
| FIAT 500X | -35.78% | 201 | 313 | 0% | 0% | -18.16% | 1,181 | 1,443 |
| MAZDA CX-3 | -99.92% | 1 | 1,323 | 0% | 1% | -38.81% | 5,100 | 8,335 |
| TOTAL | -19.92% | 199,014 | 248,519 | +9.98% | 1,047,037 | 951,998 |
The Chevy Trailblazer sales results give it an 8 percent segment share, up one percentage point. The HR-V took a segment-leading 16 percent share, up a healthy 7 percentage points, followed by the Kona with 10 percent, up a percentage point. The Kicks posted a 9 percent share, also up an impressive 7 percentage points from just a 2 percent share a year ago, while the Compass posted a 9 percent share, down 3 percentage points. The Trailblazer’s platform mate, the Buick Encore GX, landed in ninth place, with a 41 percent drop in sales to 10,068 units. It held a 5 percent segment share, down 2 percentage points.
The four GM vehicles in the mainstream subcompact crossover segment – the Chevrolet Trax and Buick Encore, as well as their corporate cousins, the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 28,420 deliveries, good for 14 percent segment share. Both numbers trailed the segment-leading HR-V, meaning Honda’s lone entry outsold all four of GM’s offerings combined.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | -59.93% | 42,590 | 106,299 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | +162.92% | 90,161 | 34,292 |
| BUICK ENCORE | -87.30% | 805 | 6,338 | -51.93% | 20,072 | 41,752 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | +58.89% | 71,247 | 44,841 |
| TOTAL | -57.38% | 28,420 | 66,677 | -1.37% | 224,070 | 227,184 |
By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade and Fiat 500X – accounted for a cumulative 22,994 deliveries for a combined 12 percent segment share.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -41.60% | 17,613 | 30,160 | -29.94% | 75,642 | 107,969 |
| JEEP RENEGADE | -69.58% | 5,180 | 17,027 | -25.00% | 47,137 | 62,847 |
| FIAT 500X | -35.78% | 201 | 313 | -18.16% | 1,181 | 1,443 |
| TOTAL | -51.59% | 22,994 | 47,500 | -28.04% | 123,960 | 172,259 |
Meanwhile, Hyundai (Kona and Venue) and Kia (Seltos, Niro, Soul) saw a combined 56,354 deliveries, which account for 29 percent share.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| KIA SOUL | -10.59% | 14,781 | 16,531 | +4.54% | 75,126 | 71,862 |
| KIA SELTOS | -46.24% | 9,016 | 16,771 | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | +50.24% | 26,192 | 17,434 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | +18.12% | 90,069 | 76,253 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | +49.82% | 28,653 | 19,125 |
| TOTAL | -17.25% | 56,354 | 68,105 | +17.52% | 271,408 | 230,954 |
However, a strong argument can be made that the Kia Soul is not part of the segment in question, but is rather in a segment below based on its size and price point. Removing the Soul from the Hyundai-Kia totals nets 41,573 deliveries for a combined 22 percent segment share. That still means that the Hyundai-Kia duo commands a fifth of the segment by units sold and by share.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| KIA SELTOS | -46.24% | 9,016 | 16,771 | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | +50.24% | 26,192 | 17,434 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | +18.12% | 90,069 | 76,253 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | +49.82% | 28,653 | 19,125 |
| TOTAL | -19.39% | 41,573 | 51,574 | +23.38% | 196,282 | 159,092 |
The mainstream subcompact crossover segment contracted 20 percent to 199,014 units during Q4 2021, with Trailblazer sales outperforming the segment average, despite the decline.
The GM Authority Take
A fifth place in segment finish for Chevy Trailblazer during Q4 2021 is a respectable showing among a very crowded and competitive field of 20 entries.
And even the Trailblazer gained a percentage point in segment share, its 8 percent slice would be much higher if GM could make enough of the Bow Tie brand’s popular subcompact crossover. For example, Trailblazer supply was very low during 2021, with inventory continuing to suffer as a result of the ongoing global microchip shortage that’s expected to diminish later this year.
As one solution for mitigating the situation, GM is changing the way in which dealers order the Chevy Trailblazer and Trax for the 2022 calendar year, moving from a regular “consensus” model to a “port consensus” model. Simply put, port consensus involves GM building the vehicles that it thinks are needed or the vehicles that it is able to build within the confines of constraints before shipping them to port. Once vehicles arrive at the port from the the GM Bupyeong plant in South Korea, dealers can then pick and choose which models they desire for their inventories. This process stands in stark contrast to the typical “consensus” approach in which dealers have more say in which models are built and, therefore, which models they receive prior to the vehicles’ production.
As The General continues to work on stabilizing Trailblazer production, sales should improve in 2022 and 2023. But with so many entries, competition remains fierce. Combined Hyundai-Kia sales commanded a fifth of the mainstream subcompact crossovers segment, something that was almost inconceivable at the turn of the decade. Meanwhile, Honda’s HR-V sold more than all of GM’s four entries combined. In late 2020, Volkswagen introduced the 2022 VW Taos as a rival to the Trailblazer, and Stellantis did the same last summer with its refreshed 2022 Jeep Compass. Sales of the Compass started late last fall, so its impact may be felt more in the upcoming sales cycle.
About The Numbers
- All percent change figures compared to Chevrolet Trailblazer sales in Q4 2020, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- GM Q4 2021 sales U.S.A.
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Comments
Wouldn’t the Toyota Corolla Cross end up in this segment? Wonder how it’s doing since the CH-R is such a dud.
This is the B-segment. Corolla is a C-segment vehicle, so one segment higher.
By association, Corolla Cross is based on the Corolla, so C-segment crossover segment against Equinox and Terrain.
Kia and Hyundai have become a major force which will only grow. Vehicles like Stelios, K5 and Telluride are design benchmarks looking more American than most American cars.
Simcoe is making his mark with GM EV design that has the confidence of KIA and the heft of Jeep & RAM.
Other than the “port consensus” method, they should use the Mexican and underutilized Canadian plants for certain models to get vehicles to dealers faster, GM mastered flex manufacturing in the ’00s how come they refuse to do it now?.
Its very easy to understand the sales results , Honda and Hyundia /Kia and most of the imported manufacturers have inventory to sell. The GM dealers in this area have not had vehicles to sell for months , other than s few FS pickups the lots are empty.
Honda in this market has had aggressive pricing and discounts on the HRV, while GM has zero Trailblazers to sell
Was in a few weeks back for an oil change and the dealer had no vehicles other than trucks , no Trailblazer , Equinoc , Terrains,Encores , no Travereses, Acadias. no Colarados , etc , just a few FS trucks and these were all sold.
In fact in the customer lunge there was a large sign , wanting customers to sell their used vehicles for cash
Not sure why GM cannot secure chips to build cars / Trucks while other manufactures seem to have a much better supply.
Combined with the fact that whatever few vehicles are actually on the lot is at or above MSRP with no rebates or discounts.
it became an online world, and i am old school but that said, i reserved an 2022 trailblazer, on its way, lol on dec 4th, It arrived feb 11th. and the dealership actually paid me 2700 more then i would have been able to normally expect for my traded in 2020 equinox. All this was arranged without leaving home, Last summer when i was at the dealership i was able to test drive the trailblazer and encore Gx . did not buy then as both were loaded up with options and too costly plus trade in value was low.
It is a crazy time now, but thanks to Covid / government lockdowns and mandates etc etc here we are.
Curious was the TB MSRP when you ordered?