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Buick Enclave Sales Place Second In Segment During Q4 2021

Buick Enclave sales decreased in the United States, Canada, and Mexico during the fourth quarter of 2021.

Buick Enclave Sales - Q4 2021 - United States

In the United States, Buick Enclave deliveries totaled 8,626 units in Q4 2021, a decrease of about 30 percent compared to 12,338 units sold in Q4 2020.

During the complete 2021 calendar year, Enclave sales increased about 9 percent to 41,962 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ENCLAVE -30.09% 8,626 12,338 +9.05% 41,962 38,480

Buick Enclave Sales - Q4 2021 - Canada

In Canada, Buick Enclave deliveries totaled 381 units in Q4 2021, a decrease of about 15 percent compared to 450 units sold in Q4 2020.

During the complete 2021 calendar year, Enclave sales increased about 22 percent to 2,169 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ENCLAVE -15.33% 381 450 +22.34% 2,169 1,773

Buick Enclave Sales - Q4 2021 - Mexico

In Mexico, Buick Enclave deliveries totaled 52 units in Q4 2021, a decrease of about 66 percent compared to 154 units sold in Q4 2020.

During the complete 2021 calendar year, Enclave sales decreased about 13 percent to 388 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ENCLAVE -66.23% 52 154 -13.00% 388 446

Competitive Sales Comparison (USA)

Buick Enclave sales during the fourth quarter of 2021 took second place in the premium/luxury three-row crossover space among seven entries, in spite of a 30 percent drop in volume.

The segment continued to be led by the Acura MDX with a 20 percent drop in sales to 12,243 units, followed by the Enclave with 8,626 deliveries. Following the Enclave was the Volvo XC90 in second (see running Volvo XC90 sales) with a 27 percent decline in sales to a close 8,560 units. The Lincoln Aviator (see running Lincoln Aviator sales) placed fourth, posting a 25 decrease in sales to 5,450 units. The Audi Q7 (see running Audi Q7 sales) followed fifth place with a segment-worst 65 precent drop in volume to 3,021 units. The Enclave’s corporate cousin, the Cadillac XT6 (see running Cadillac XT6 sales) took sixth place with a close 59 precent drop in sales to 2,940 units, and the Infiniti QX60 – currently in the midst of a generational changover – remained in last place with a 19 percent decline in sales to 1,455 units.

Sales Numbers - Premium Three-Row Crossovers - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
ACURA MDX -19.79% 12,243 15,263 29% 24% +25.60% 60,057 47,816
BUICK ENCLAVE -30.09% 8,626 12,338 20% 19% +9.05% 41,962 38,480
VOLVO XC90 -26.94% 8,560 11,716 20% 18% +12.86% 38,657 34,251
LINCOLN AVIATOR -25.14% 5,450 7,280 13% 11% -9.34% 20,924 23,080
AUDI Q7 -64.82% 3,021 8,588 7% 13% -0.04% 25,362 25,371
CADILLAC XT6 -58.91% 2,940 7,155 7% 11% -8.61% 20,662 22,609
INFINITI QX60 -18.79% 1,455 1,792 3% 3% -74.52% 5,829 22,880
TOTAL -34.05% 42,295 64,132 -0.48% 213,453 214,487

In terms of segment share, the MDX posted a 29 percent share, up 5 percentage points and the Enclave held a 20 percent segment share, up a percentage point, as did the XC90, up 2 percentage points. The Aviator posted a 13 percent segment share, also up 2 percentage points. The rest of the field posted a single digit segment share, with the Q7 dropping 6 percentage points to 7 percent share, and the XT6 dropping 4 percentage points to 7 percent. The QX60 maintained a 3 percent segment share.

Sales Numbers - GM Segment Sales - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
ENCLAVE -30.09% 8,626 12,338 +9.05% 41,962 38,480
XT6 -58.91% 2,940 7,155 -8.61% 20,662 22,609
TOTAL -40.67% 11,566 19,493 +2.51% 62,624 61,089

Combining the two GM crossovers in the segment – the Enclave and XT6 – gives the duo a 27 percent segment share with 11,566 sales, just short of the MDX on both counts.

For the sake of reference, we’re providing sales figures for the Lexus RX below. The vehicle is now offered in both two- and three-row variants, the latter of which competes in the general space as the aforementioned three-row models. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to compare RX family sales to combined sales of the Cadillac XT5, Cadillac XT6, and Buick Enclave.

Sales Numbers - Lexus RX Family - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
RX -11.82% 30,695 34,808 +14.11% 115,320 101,059
TOTAL -11.82% 30,695 34,808 +14.11% 115,320 101,059

The Lexus RX family accounted for 30,695 deliveries during the quarter, while GM’s three entries – the XT5, XT6, and Enclave – saw a cumulative 15,094 sales.

Sales Numbers - GM Premium Crossovers - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
XT5 -67.78% 3,528 10,950 -19.43% 28,380 35,223
XT6 -58.91% 2,940 7,155 -8.61% 20,662 22,609
ENCLAVE -30.09% 8,626 12,338 +9.05% 41,962 38,480
TOTAL -50.42% 15,094 30,443 -5.51% 91,004 96,312

The premium/luxury three-row crossover segment contracted 34 percent to 42,295 units in Q4 2021, meaning that Buick Enclave sales performed slightly better than the segment average.

The GM Authority Take

While Buick Enclave sales declined during the fourth quarter of 2021, the premium full-size crossover outperformed the overall sales trend of its group, placing second among seven entries and gaining a percentage point in segment share.

Any Enclave sales drops are directly the result of inventory constrains stemming from idled production at the GM Lansing Delta Township plant in Michigan. This of course is partially due to the ongoing global semiconductor microchip shortage which is expected to diminish in the second half of 2022. More specifically, the assembly facility was idle for several weeks in 2021 because GM was diverting chips to more lucrative vehicle lines, such as full-size trucks and SUVs. Luckily, Enclave production finally restarted the week of October 4th.

In spite of that, the Enclave managed to maintain a strong position in a very competitive segment. Buick’s flagship crossover received a mid-cycle refresh for the 2022 model year, consisting of a freshened exterior and improved interior. Originally, GM planned to launch the refreshed model for the 2021 model year, but the COVID-19 pandemic delayed the model for the 2022 model year.

The refreshed 2022 Buick Enclave features updated front and rear fascias for a more modern design. However, Consumer Reports dropped the 2022 Buick Enclave from its list of recommended vehicles due to reported reliability issues. This was less than two months after CR recognized the 2021 Buick Enclave as one of the best luxury SUVs to buy right now.

We expect Enclave sales to rebound once production stabilizes, but the going won’t be easy in light of ongoing supply constraints, questionable reliability, and competitive pressures.

About The Numbers

  • All percent change figures compared to Buick Enclave sales in Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
GM Q4 2021 sales reports:

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Vince, thank you for reporting this! That’s a nice achievement for Buick, though I wish they would do a clean-sheet re-design of the Enclave.

    Reply
  2. GM must make a healthy profit from Buick with only Enclave being N America specific and produced. GMC is a good halo to attract buyers and combined they sell just slightly less vehicles than Kia at higher prices.

    Aside from Escalade Cadillac feels hopeless but Buick GMC Dealers with Hummer sub branded SUVs seems like a really profitable venture and should be attractive to shareholders.

    Reply
  3. Any Buick in second place is a win in my eyes… Nice job GM and Buick! 👍👍

    Reply
  4. now, get a decent size screen in it…. 12 or 13 inches.

    Reply
  5. This Enclave would have sold very well in the middle east if GM brought it ..

    I don’t know what GM thinking

    Reply
    1. regfootball… Only if the the new 12 or 13 inch screen stays horizontal, flat, and intergraded into the dash board like my wife’s 2019 Buick Enclave! Please GM don’t follow other car manufacturers with the screen jutting out of the top of the dash that just looks tacky.

      Reply

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