A Chevy Silverado advertisement featuring an outdoorsy feline named Walter went viral online last summer, generating a significant amount of attention for the Bowtie brand and its popular full-size pickup. Now Walter the cat is back for yet another Chevy Silverado ad – with this 60-second spot showing our whiskered friend exploring the outdoors during the winter months.
As we learned when we first met Walter last year, the intrepid cat does all the same things you might expect a large dog to do. Walter’s owner takes him on hikes, brings him for rides in the truck to the store, goes camping with him and even takes him on his snowmobile – all activities that are enabled by the owner’s black Chevy Silverado 1500 Trail Boss.
This ad also shows Walter chasing a mailman down the driveway when he tries to deliver a package to his owner, in what is potentially the most dog-like behaviour a cat could exhibit. Walter may be a sub-20 pound cat, but he defends his owner from perceived invaders just like a 120-pound Rottweiler might.
“Walter, the cat who acts like a dog, is back,” Chevy says of the cat in the video description for the new ad. “He and his owner head out in a Chevy Silverado Trail Boss for some epic snow day adventures. With a two-inch lift and Goodyear Duratrac tires, this truck is ready for off-roading right from the factory. And so is Walter.”
Just like the previous Walter-themed Chevy ad, this ad shows onlookers becoming amazed at the feline and his adventurousness. Toward the end of the ad, Walter and his owner descend on a skier that has become stuck in the snow. The skier, amazed that Walter is working to dig him out of the deep snow, remarks “that’s incredible,” before the owner replies “oh yeah, the Chevy Silverado Trail Boss,” to which the skier comedically replies “no, I meant the cat.”
Check out the humorous ad embedded just below and be sure to keep an eye out for Walter and his Chevy Silverado Trail Boss during TV commercial breaks this winter.
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Comments
These commercials are so much better than that “real people” campaign.
love walter the cat! and his human dad!
Please Chevy, keep these commercials going! These are hilarious!
Kinda strange GM is pushing with an Ad for an outgoing version of this truck. Hopefully GM is still on track to start building the updated versions next week. Online configurator is sill not available.
I’m hoping the special offers on the 2021 and the offers/ads for the 22 LTD mean they are trying to clear inventory that folks don’t want because GM is gong to start going live on the 22 MY we are all waiting for.
Hoping is the operative word…
Outgoing or not, you can’t buy them…or at least where I live they are impossible to find.
Love Walter the cat!!
Me too! This commercial isn’t quite as good as the last one though.
Of all things, I watched an episode of My Three Sons from 1962. During closing credits they ran film of Chevys. Impalas, Chevy II, and Corvair. What a time warp.
I saw that too. Just realized that the syndicated closings of these shows we’ve watched for over 50 years were stripped of all the advertising. Decades networks shows the originals.
My husband and I love to see Walters advertisements. We laugh ever time we see them, the guy that is with him is just as funny. Keep them coming
When is the cat going to run for Pres. of the USA ? Walter for Pres.
Couldn’t be worse than what you have now.
Love love love Walter the cat!
Walter the cat is cool 😎… It’s nice to see a different add other trying to sell you a reality TV show add with truck rock climbing which hardly anyone will do anyway. Good job and keep making Walter the cat commercials.
So glad Chevy Silverado is using Walter the cat again. Love these commercials. Got one coming for Super Bowl commercials????
… the ad is very stupid … but
… love the cats & animals …
… mainly our ‘son’ who love us …
… but Americans unfortunate kill Pumas, Cougas, Lynx,,, Wolves … and go in Africa killing Lions as well …
What is this supposed to be, PETA slam poetry?
I didn’t think this one was as good as the first. But, still good. Walter was sure going after the Mail-Man. lol Good commercial.
Where did he get that bone??
The mailman ?
We Love Love Love the Walter the cat commercials !!!
Just hope some idiot doesn’t give their cat hot coco like in the commercial says “lets go get some hot coco” because chocolate kills cats and dogs
Like the cat, but that GM is even advertising for a vehicle that you can’t actually buy doesn’t make sense.
I’m not in the market for that truck but it still good to get out there and advertise to keep people thinking about the brand
Stupid commercial!
I love Walter the cat commercial and haven’t seen it recently. It’s the best cat commercial on TV. What’s going on?
I bought a Chevrolet Silverado the week before I saw this ad. If I had seen the ad first, I would have bought the Ford F150.
chevy trucks are like cats, not dependable and only come around when they’re hungry or want something, like a bailout….
Walter the cat is the best commercial on TV!!!
When will it be aired on national TV ?
I really enjoy watching Chevy commercials now. Can’t wait to see what else they have when Walter is in it. Love those Chevy trucks!
I love Walter the Cat. The difference in this winter commercial is the lack of music.
I hope they keep them coming! I just saw the full commercial during the Olympics and it is imaginative.
We need a Walter the cat package
LOVE the ads with Walter the cat and the fellow that plays his owner. However, how about a woman in the ad. Like the wife leaving the house and saying ‘I’m taking Walter with me today”? LOTS of women buying trucks!!!
Hate this commercial, so so stupid!!!!
I have to say, if you don’t like Walter the cat and his owner, then you are sad. And for the person who said the ads were stupid……well, you’re sad.
I hATE this commercial!!!!
Love these Walter commercials, my hubby and I repeat Walters Dad’s funny line and reference them often just to make each other lsugh. Keep them coming!!
I think in your next commercial Walter does something heroic again but this time the comment is “ that’s amazing “ but response this time is aimed at the cat and the recipient responds “ no I meant the truck” lol a complete reversal 😂😂😂
Absolute genius. I hope there are many more commercials with Walter the cat.
Amazing commercial. Pure genius.
Brilliant commercials. Love Walter and the owner. Finally some creativity that not only sends the message for the product but makes you laugh and smile and feel good after…and not insulted. Congrats. Keep bringing Walter back for more!!
Love Walter. Best commercials evér. Keep them coming. Rerun the package one I believe I only saw half of it.