Stellantis To Launch Ram ProMaster BEV In 2023 As BrightDrop Rival
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General Motors’ crosstown rival, Stellantis, is partnering with e-commerce / technology giant Amazon for new software solutions and development of the automaker’s latest digital features, as well as training of the Stellantis workforce and the latest development tools. Additionally, Stellantis has announced that Amazon will be the first commercial customer for the new Ram ProMaster all-electric delivery vehicle, set to launch in 2023. The Ram ProMaster all-electric vehicle will rival BrightDrop.
For the moment, no pictures of the Ram ProMaster EV delivery vehicle are available. However, the Ram ProMaster will be based on the newly redesigned Fiat E-Ducato, as featured in these images. To note, the current ProMaster is based on the previous-generation Ducato, while the E-Ducato is the new-generation vehicle that was introduced in Europe last year.
Stellantis has provided Amazon with tens of thousands of light commercial vehicles since 2018, including the internal-combustion powered Ram ProMaster, Fiat Ducato, as well as Peugeot and Citroën light commercial vehicles. Now, as Amazon pursues its goal of attaining net-zero carbon by 2040, it will be the first commercial customer of the upcoming Ram ProMaster battery electric vehicle (BEV).
The new Ram ProMaster BEV was developed with input from Amazon, and is designed for last-mile deliveries. When it launches, it will run routes throughout the U.S., with thousands of units of the Ram ProMaster BEV set to deploy annually.
Last year, at the 2021 Consumer Electronics Show (CES), General Motors unveiled the BrightDrop EV600, an all-electric light commercial vehicle that will rival the new Ram ProMaster BEV. The BrightDrop EV600 is equipped with GM’s Ultium battery technology and Ultium electric drive motor technology, and offers an estimated range of 250 miles per charge, as well as more than 600 cubic feet of of cargo room.
BrightDrop EV600
The EV600 is also equipped with a wealth of standard safety technology features, such as front and rear parking assist, automatic emergency braking, forward collision alert, and more.
The first units of the BrightDrop EV600 have already been delivered.
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Couldn’t believe that Stellantis choose to sick with this ugly thing while Opel/Peugeot have some cool vans in Europe.
I doubt looks or style are really the selling points for a work van.
Strange comment by Jimbo.
FIAT Ducato, RAM ProMaster, Opel Movano (Movano C, that is), Peugeot Boxer and Citroën Jumper are virtually the same vehicle, with somewhat varying front facias. And varying from generation to generation. I wrote Movano C, because the first two generations of the Movano van were badge engineered versions of the Renault Master, according to the agreement between Renault and GM to produce commonly light commercial vehicles in two sizes.
The equivalents of the RAM ProMaster are already available as battery electric vehicles (BEV) in Europe, but apparently the American production site for these vans (located in Mexico) had to be retooled for the latest generation which is available also as BEV. The version for Amazon will have, so I have understood the words of Carlos Tavares at his CES show, special features for the last mile delivery as Amazon wants.
BTW, while the SEVEL factory at Atessa, in the Val di Sangro, Italy, was the only site in Europe to produce this van in versions vor FIAT, Peugeot and Citroën (and now also Opel/Vauxhall), PSA had decided in 2019, to expand and retool the factory in Gliwice, Poland, founded by GM in the 1990ies, to become the second production site for these vans. That factory was the main production site for the Opel/Vauxhall Astra compact passenger car.
Rivian took a beating in the stocks when it was announced that Amazon would become one of the first Ram ProMaster customers. Always good to not have your eggs in one basket.
The ProMaster is a smaller capacity van than the BrightDrop van. I do not see it as a serious rival to BrightDrop.
Is it? I don’t know by heart the dimensions of the BrightDrop 600.
The ProMaster should be available, like his European siblings, in 4 lengths and 3 heights.
The only version to buy is the high roof of the RAM. The low roof version looks so dinky and don’t even get me started on the short version of this van which looks Hillaryous.