U.S.-based paint supplier company Axalta has announced Royal Magenta as the Global Automotive Color of the Year 2022.
The announcement marks Axalta’s eighth Global Automotive Color of the Year. Last year, the paint supplier announced the green-yellow tint ElectroLight as the Global Automotive Color of the Year for 2021.
Royal Magenta is a deep cherry color with a dark finish and hues of garnet and merlot, taking on a berry red color in the sun and a darker tint at night.
According to Axalta, Royal Magenta was designed with future automotive technologies in mind. To that end, the color was formulated to work with vehicle radar systems, which are typically employed by autonomous and semi-autonomous vehicles.
“Royal Magenta delivers a new luxury look that is optimized for future mobility,” said Senior Vice President, Global Mobility Coatings at Axalta, Hadi Awada. “With innovative mobility-sensing and environmentally-optimized waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving.”
In addition to optimization for future-leaning automotive technologies, the Royal Magenta color of the year also incorporates attributes that make it easier to apply, such as through tinting waterborne paints with layering systems for added color and depth.
“With sustainability in mind, the end color was achieved with a conventional basecoat – clearcoat layering,” said Global Product Manager of Color at Axalta, Nancy Lockhart. “It’s as easy on the eyes as it is to apply.”
According to Axalta, the rich dark cherry color of Royal Magenta falls in line with the violet and burgundy hues that are becoming more popular in the automotive market as of late. Notably, no current GM vehicle is offered in magenta.
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