As GM makes strides to enhance its vehicle offerings with the latest technology features, the automaker is also expanding its hirings to include additional software developers and engineers. The new hires will work to develop Ultifi, GM’s new end-to-end software platform, which is designed to deliver new software-defined features, apps, and services to customers wirelessly, including for both gasoline-powered vehicles and EVs.
As reported by Detroit Free Press, GM is looking to hire roughly 300 to 400 new software specialists to build out the new Ultifi platform. The new hires will also work to develop new vehicle apps and other technology offerings. The new positions include low-level system work and writing customer-facing apps and features.
In its search, GM is looking for software developers around the world with a range of experience, including developers right out of college and more experienced hires as well. The new GM software development takes places at numerous locations scattered across the U.S., such as in Warren, Austin, and Phoenix, as well as internationally, such as in Canada and Israel.
“We’re building up the team to create the Ultifi platform and all the services, pieces and parts that need to be in place for that, which is about 100 people,” said GM’s director of software program and solution management, Gary Cygan, per the recent Detroit Free Press report. “We’re staffing out the other areas that are building what sits on top of the platform: the apps, the features, the customization, things that we want to deliver to the customer.”
Due to the high level of technology baked into modern automobiles, GM must address the development of a broad range of software systems. As such, GM is competing with major tech companies when it comes to finding the best people for the job.
“Automotive is the next frontier of massive disruption from a software perspective,” Cygan said.