General Motors will air a commercial during television coverage of Super Bowl LVI next month, marking the third consecutive year the automaker has run ads during the widely watched championship game.
GM confirmed this week it would run at least one ad during Super Bowl LVI, according to a report from Ad Age. The automaker ran three separate ads during last year’s Super Bowl coverage, including one promoting GM itself and its future EV ambitions and another promoting the Cadillac brand and the future Cadillac Lyriq crossover. The GM-focused ad was produced by leading ad agency McCann, while the Cadillac spot was produced by Leo Burnett.
Will Ferrell stars in GM’s 2021 Super Bowl ad
GM is the third automaker to confirm it will run ads during Super Bowll LVI, Ad Age also reports. Nissan previously confirmed it would run ads during the game after a six-year hiatus, while Toyota, which almost always runs an ad during the game, also confirmed its Super Bowl presence.
Last year’s GM-focused Super Bowl ad focused on the automaker’s new ‘Everybody In’ tagline, which is intended to promote EV adoption to the mass market. The ad generated a significant amount of press thanks to a humorous performance from Hollywood comedian Will Ferrell. In the spot, Ferrell becomes enraged upon realizing the EV adoption rate in Norway is much higher than in the U.S. GM later received criticism from its rivals at Ford over the ad, as the automaker does not offer any EVs for sale in Norway, while Ford has enjoyed strong sales of the Mustang Mach-E there.
It’s not clear which brands or vehicles GM will promote during Super Bowl LVI next month. Possible products it could choose to advertise include the new 2024 Chevy Silverado EV and Chevy Equinox EV, the GMC Hummer EV Pickup and the Cadillac Lyriq.
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Comments
GM is wasting ad monry promoting any vehicle that is not on sale at dealer lots.
Who watches pro football anymore?
Playoffs & Super bowl is better.
What GM should do (but they won’t do) is run an entire ad focusing on the most compelling products that they currently have: Corvette Stingray/Z06, Escalade, Hummer EV, CT4-V/CT5-V Blackwing, Sierra Denali Ultimate, and Lyriq. All EASILY some of the finest products to come out of this company in the last 50 years, and all just so happen to be on sale (or very close to it) at the same time in history.
What GM WILL do, is focus entirely on EV products, some of which won’t be here for years: Equinox EV, Silverado EV, Hummer EV SUV, maybe even some Buick or Cadillac products like the Celestiq. That’s fine, but it doesn’t help promote excellent current products that deserve some recognition during the greatest advertising event of the year.
We already got a healthy dose of the EV strategy last year, which definitely helped GM. But don’t let the consuming public forget about the rest of your portfolio that is FAR too good to let wither on the vine.
IMO, GM wasted millions on advertising the Lyriq last year, GM knew it would be about 2 years before this auto will ever be produced. If GM going to do a SuperBowl commercial, it should be the ALL-NEW Editions pick-ups with a new interior and a new dashboard, this is the #1 moneymaker for GM!!!!!! And these new pick-ups will be arriving in March at your dealer’s all over the country!
Waste of money. The only beneficiary are the Japanese, who can copy GM styling trends, and ultimately beat GM to the market. In addition, most consumers are anti-pro football advertising due to obvious reasons.