General Motors has announced plans to launch an online parts marketplace for its ACDelco brand, allowing customers to order a variety of repair and maintenance parts directly from the Buick, Cadillac, Chevy and GMC websites.
In a press release issued Tuesday, GM said its newly available parts catalog will consist of more than 45,000 products, including oil filters, engine and cabin air filters, batteries, brake pads, accessory belts, cooling hoses and windshield wiper blades, among more. GM predicts online sales of parts and accessories will comprise a $40 billion total addressable market by 2030, with the automaker anticipating “significant revenue growth from its expanded e-commerce effort,” in parts sales.
“Building on General Motors’ investment in digital commerce, GM’s online parts store combines the most convenient aspects of online shopping and physical retail into one experience,” the automaker said. “Customers can choose home delivery or pick up their order at one of more than 800 participating dealers, where staff is available to answer questions.”
Going forward, GM says it plans to offer parts, accessories, paid over-the-air updates and subscriptions through a single digital storefront.
“For example, customers may use the store to purchase upgrades such as improved capabilities for the Super Cruise advanced driver assistance system and personalization themes for in-vehicle screens,” the automaker said.
Additionally, GM says its growing digital retail platform will eventually allow customers to shop for, purchase and finance electric vehicles entirely online, with the option to transition to an in-store experience along the way. This effort will be rolled out in partnership with dealerships so as not to exclude them from the transaction process. Lastly, GM says it is extending its subscription services platform and plans to grow its annual software and services revenue to $20-$25 billion annually in the near future.
“We are placing software and digital services at the center of every part of our business,” GM Chief Digital Officer Edward Kummer said in a prepared statement. “The future of GM retail lies at the intersection of digital and physical e-commerce. Whether it’s selling parts or vehicles, GM will meet our customers where it’s most convenient for them.”