The new My GM Rewards loyalty program offers three membership tiers, Silver, Gold and Platinum, with each tier unlocking higher points earnings and redemption caps. GM says the expanded program allows members to earn and redeem points toward buying or leasing a new GM vehicle. Points can also be redeemed toward parts, accessories, paid Certified Service, and select OnStar and Connected Services plans.
The My GM Rewards program first launched in 2018 and at the time was the industry’s first automotive rewards-based customer loyalty program. GM says more than 6 million of its customers are now part of My GM Rewards and the automaker expects the program to grow with the rollout of this revised system.
GM also this week announced the new My GM Rewards Card, which is being launched in collaboration with Goldman Sachs and Mastercard. Customers who register for this credit card will receive immediate Gold tier in the My GM Reward program and will also be able to accumulate 7X points for every dollar spent at GM and 4X points for every dollar spent everywhere else. The points can then be used toward the purchase of a new GM vehicle.
Julie Heisel, director of GM Rewards and GM Card, said the My GM Rewards Card will improve the ownership experience for owners of GM vehicles.
“For six consecutive years GM has been recognized as having the Highest Overall Manufacturer Loyalty by IHS Markit, driving us to create an all-new My GM Rewards that greatly enhances the ownership experience,” Heisel said. “The new My GM Rewards is a big win for our customers with more ways to earn and redeem points, including premium tiers of membership with exclusive offers and opportunities.”
Interested parties can register for the My GM Rewards Card now at this link.