General Motors has filed to trademark Wide Open Watts, GM Authority has uncovered.
Filed on January 3rd, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97200205. The application was filed under the Goods and Services category of “electronic propulsion control system for electric land vehicles.”
As we already know, Wide Open Watts is the maximum power mode in the 2024 Chevy Silverado EV RST First Edition. When in Wide Open Watts mode, the electric pickup will produce its full 664 horsepower and 780 pound-feet of torque, enabling it to sprint from zero to 60 mph in about 4.5 seconds.
Wide Open Watts is the Chevy equivalent of the Watts to Freedom mode offered on the battery-electric GMC Hummer EV Pickup Edition 1. When Watts to Freedom mode is activated, the Hummer EV Pickup will unlock its full 1,000 horsepower output and hustle from zero to 60 mph in about three seconds.
Like Watts to Freedom mode, which can be abbreviated as WTF, General Motors likely chose to call this drive mode Wide Open Watts for the somewhat humorous WOW abbreviation. We imagine “wow” is exactly what will be on the minds of occupants when they feel the full acceleration of the Silverado EV in this drive mode.
It will be interesting to see if the future GMC Sierra Denali EV also incorporates a humorous abbreviation for its full power acceleration mode – assuming it will have one, that is. Considering the more mature grown-up image of the Sierra Denali nameplate, we could see GM giving the launch control system in that vehicle a more serious name, but we’ll have to wait for its debut later this year to find out officially.
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Comments
Whereas their competitor used a nerd reference from a cult movie, GM probably paid marketing consultants way too much to make a dad joke.
Or maybe… WOW for short lol.
Maybe GMC won’t have an acceleration mode; maybe they can find a way to make more power available for more work.
TOW Mode – Tremendously Outrageous Watts
I think it is irresponsible to have that kind of acceleration capability for a street use vehicle.
It’s crazy how how much that vehicle has. It is dangerous to let anyone just drive a vehicle with that much power without proper training.
I’ve never driven an electric vehicle. I have driven and own vehicles with over 500 hp and they aren’t exactly practical for the street. Unless electric vehicles are different.
I know they will be silent compared to gas. I guess in the future slow cars will be a thing of the past. Everyone will want 0-60 times under 5 seconds with 600 or more hp.
Maybe Roy Fielden, you should move to a country where you are told what you can have rather than having whatever you want and can have. I say if you work hard and make the money to get it get it. The American dream! Maybe necessary “Not irresponsible” for someone other than you obviously.
IMO electric vehicles are fine for those who can afford them and want them. I tow a fifth wheel RV with my 2020 HD 2500 6.7 gas truck that is a 4WD Custom. I only paid $42,500 new. I do long distance pulls. So when is GM going to develope an electric truck that can have at least 400 HP and 450 pounds of torque that can go at least 400 miles without a charge while towing 12000 pounds? Am I ever going to be able to afford an EV? That is where the some real development should be or is EV all just going to be a wealthy person’s vehicle? Maybe that is the nich the manufacturers are going for though and I get that so what is the future hold?
I really don’t know what the future holds but I am prepared for it. My current situation is that I have a truck that will pull 25,000 pounds and need something to pull behind my 5th wheel camper that is electric. So I would rather it be a 1000hp hummer ev1 than a normal jeep or bolt or even a tesla which I will take my already purchased in full “hummer ev1” with 1000hp and 11,500 n-ftp of tourqe and go where I want to Instead of where I can go….. just saying. That’s the niche.. ONE LIFE ONE LOVE GMC
By the way new trucks “the future” trucks cost more than $42,500. My current truck as well as my wife’s cost over $100,000 and are only going to go up! So if you need anything similar to this get used to or prepare for the new $42,500 truck.
EVTuners in Canada I think years ago had wide open watts. Not sure where they are now or if they sold out to a bigger magazine but they coined the phrase for electric raising as Wide Open Watts.