General Motors has filed to trademark Wide Open Watts, GM Authority has uncovered.
Filed on January 3rd, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97200205. The application was filed under the Goods and Services category of “electronic propulsion control system for electric land vehicles.”
As we already know, Wide Open Watts is the maximum power mode in the 2024 Chevy Silverado EV RST First Edition. When in Wide Open Watts mode, the electric pickup will produce its full 664 horsepower and 780 pound-feet of torque, enabling it to sprint from zero to 60 mph in about 4.5 seconds.
Wide Open Watts is the Chevy equivalent of the Watts to Freedom mode offered on the battery-electric GMC Hummer EV Pickup Edition 1. When Watts to Freedom mode is activated, the Hummer EV Pickup will unlock its full 1,000 horsepower output and hustle from zero to 60 mph in about three seconds.
Like Watts to Freedom mode, which can be abbreviated as WTF, General Motors likely chose to call this drive mode Wide Open Watts for the somewhat humorous WOW abbreviation. We imagine “wow” is exactly what will be on the minds of occupants when they feel the full acceleration of the Silverado EV in this drive mode.
It will be interesting to see if the future GMC Sierra Denali EV also incorporates a humorous abbreviation for its full power acceleration mode – assuming it will have one, that is. Considering the more mature grown-up image of the Sierra Denali nameplate, we could see GM giving the launch control system in that vehicle a more serious name, but we’ll have to wait for its debut later this year to find out officially.