General Motors has filed to trademark PowerUp, GM Authority has uncovered.
Filed on January 12th, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97215576. The application was filed under a Goods and Services category for “wall-mounted charging stations for electric vehicles; charging stations for electric vehicles; battery chargers for electric vehicles,” as indicated by official documents.
This filing leaves little to the imagination, describing exactly what kind of product GM plans to use the PowerUp name for. Somewhat unsurprisingly, PowerUp seems as though it will be the name of a future wall-mounted charging station from GM. PowerUp could therefore be a special at-home charging stall intended to help GM EV owners access quicker charging while they are at home, or it could be the name of a future GM-designed public charging stall. Either way, this trademark filing seems like solid evidence that GM is looking to offer its own charging solutions for its EV customers in the not-too-distant future. As we already know, GM is investing $35 billion to bring a variety of new electric and autonomous vehicles to market between now and 2025.
This is one of several EV-related trademark applications GM has filed in recent months, with the automaker also filing to trademark the similar-sounding Powerhub name back in December. We first assumed Powerhub would be the name of the optional outlet array for the 2024 Chevy Silverado EV, but we’ve since learned this system will be called PowerBase, which the automaker also filed a trademark for not long ago.
We expect GM to continue filing trademark applications for its future EV product offerings, along with EV-related products like charging stalls, in the coming months. In the meantime, be sure to subscribe to GM Authority for more GM trademark news, GM technology news, and around-the-clock GM news coverage.