General Motors brands scored well in the recent 2022 Website Evaluation Study conducted by J.D. Power, which attempts to measure the usefulness of automotive manufacturer websites to consumers that are shopping for a new vehicle.
GMC homepage as seen in January 2022
J.D. Power judges automotive manufacturer websites by examining four key measures, listed in order of importance: information/content, visual appeal, ease of navigation and speed. The research firm’s experts then use these evaluations to award each brand’s site a score based on a 1,000 point scale, with a higher score reflecting a website that is more useful, faster, nicer to look at and easier to use.
Chevy was ranked sixth among the mass-market brands that were judged in this study with a score of 727, while GMC was tenth with a score of 715. These were above the mass-market average score of 711. Buick faltered in the study, however, receiving a score of just 696 – placing it third last and just barely above Hyundai and the worst performer of all, MINI.
Buick homepage as seen in January 2022
It was a similar story among luxury brands, with Cadillac ranking above average in third place with a score of 743. Porsche had the best-rated website with a score of 746, closely followed by Cadillac’s crosstown rivals at Lincoln with a score of 744. The worst-performing luxury brand in this study was Volvo with a score of 680.
Cadillac homepage as seen in January 2022
Jon Sundberg, director of digital solutions at J.D. Power, said automakers can improve their website usefulness by putting important information such as vehicle availability front-and-center. Improving website speed can also make the site easier to use for visitors.
“Optimizing the website speed and including things such as waitlists, order when available or even simply stating issues upfront can make a big difference in website satisfaction,” Sundberg explained.
J.D. Power also observed a 53 percent satisfaction decline in the feature that helps shoppers find a vehicle this year. This is unfortunate, as more consumers have been relying on online tools to help find their ideal vehicle amid the COVID-19 pandemic and semiconductor chip shortage. GM has sought to improve this tool on its sites, implementing a new version of its Shop.Click.Drive tool that provides payment and pricing information, among other enhancements.
Going forward, GM will implement an EV-focused online retail tool to help consumers shop for a GM EV without being inundated with internal combustion cars they would not be interested in.
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Comments
The sites all seem attractive, functional, and easy to use.. but I just want to be able to build/configure a refreshed 2022 Silverado!
Yes, you should go to a dealer and do it now…and place a deposit.
Or you could trust Biden about the entire temporary inflation thing.
The scary thing is…..only 72% of Americans disapprove of Biden’s handling of inflation. That means that the other 28% are fanatic China-loving sosiaIists.
Yes, GM brands score well thanks to its ICE’s. All this will change when Biden’s and Obama’s electric dreams(that have been shoved down automakers throats….even Mary had to drink the Cool Aid) are fulfilled. Once Cadillac goes 100% lectric like it said it will, GM will dethrone TESLA for the DEAD last quality spot.
What on earth does this have to do with websites?
Just connect the dots. Its all there in front of you.
It means that once GM owners are force-fed BEVs because of government mandates, the only time they will visit the GM websites will be to see if they can express their hate for GM since the reliability will go down the toilet. There will not be any return customers….only angry customers.
How’s that Bolt quality and reliability….oh….wait….it’s difficult to judge when the car is toast.
Folks will flock to the few brands that will try to continue making ICEs…..like Toyota. ICE websites are COOL. BEV websites are just a lot of IiberaI Cool-Aid with all the colours of the rainbow.
BEVs will kill the automobile if the very smart political leaders like Biden continue to try to ban the ICEs.
Your handle suits you well……although there are a few letters missing in front of the Q…….like B, L, T and G.
Just ignore him. It’s clear that he wants to be the new king of daft comments.
Obviously you have nothing rational to contribute.
Well, at least you’re intelligent enough to realize just how unreliable and dangerous BEVs are.
Your name isn’t Pamela F, is it?
Give me a brochure. It’s faster.
The green police killed off the brochures. Wish they did the same to junk mail.
Do not want junk mail? Just tell your mailman to stop bringing it. I have not had junk mail in years.
Aren’t all GM sites exactly the same?
I personally find them to be the easiest to use, but there is room for improvement.
No…..but they will be once GM goes all BEV due to government mandates and anti-ICE policies.
I like the ability to search inventory. I can find what I want and either go to the dealer or go to my local dealer to get them to do a dealer trade for what model I want.
Who buys a vehicle based upon the quality/attractiveness of a website?
Websites could do a better job of showing accurate results when inventory is searched. The inventory search should better show the vehicles available at the dealership with the filters one has applied.
The inventory should clearly show the vehicles actually on the ground at the dealership and for sale.In all cases the actual window sticker with MSRP should be available to click on.
“gm website scores well”?
Gets one star from me.
With the help of the customer agent in Detroit, after about
8 trys to register for the gm customer points program, they
could not figure out why it would not happen.
They ended up doing it manually somehow.
Their website needs work.