General Motors recently released its Q4 2021 Sales Results report, outlining the automaker’s sales performance throughout the 2021 calendar year. Among the insights provided was the news that the average transaction price (ATP) for new GM vehicle sales amounted to $45,000 for the year.
General Motors cites J.D. Power PIN estimates with regard to the $45,000 ATP figure for 2021. According to the automaker, the GM new-vehicle ATP was bolstered by a “strong mix” of both SUV and truck sales, as well as lower incentives. To that latter point, sales incentives were down 41 percent to about 7.2 percent of ATP in 2021.
As covered previously, General Motors dealer inventory was up at the end of Q4 2021 to 199,662 units, as compared to 128,757 units at the end of Q3. The increase in inventory is attributed to improvements in microchip supplies, with GM’s production capabilities and feature availability both hampered considerably by dwindling supplies of the critical chip components.
Overall, GM sales decreased in Q4 of 2021, down 43 percent to 440,745 units in the U.S. Sales fell at all four of GM’s U.S. brands, including Buick, Cadillac, Chevrolet, and GMC.
Despite low inventories, some vehicle lines posted sales increases, including the Chevy Tahoe (8 percent), the Chevy Suburban (3 percent), the Buick Envision (10 percent), the Cadillac Escalade (2 percent), and the Chevy Silverado MD (5 percent).
General Motors’ full-size SUV line continues to be its most lucrative. In the face of dwindling supplies of microchips, General Motors has elected to prioritize production of its SUV models, with total full-size SUV sales reported at 79,076 units.
General Motors expects further economic growth and improvements in the availability of microchips will lead to an increase in U.S. auto sales through the 2022 calendar year. GM stock value rose following the release of the Q4 2021 Sales Results report to an all-time high of $65.98 per share.
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Comments
No wonder the stock is up despite no longer being the largest volume seller in NA.
Big deal! Gm products are acknowledged as the most overpriced, transmission problem prone vehicles on the road.
With an average transaction price that is 2/3rds the average U.S. household income (before tax) , how long do auto manufacturers think they can keep charging these sums without pricing themselves out of business?