Cadillac sales achieved a new record in China during the 2021 calendar year. The positive news comes as most automobile brands industry-wide suffered serious declines during the year.
In fact, Cadillac and its parent company, General Motors, were no strangers to a challenging operating environment in 2021, navigating the global semiconductor shortage and other supply chain issues that resulted in lower production and ensuing vehicle inventory shortages.
SAIC-GM, the primary GM joint venture in China responsible for the production, sale and aftersales of Chevrolet, Buick, and Cadillac, reported 233,117 Cadillac vehicle deliveries in the country during 2021. That figure represents an increase of 1.4 percent year-over-year from the 230,527 deliveries in 2020, the previous record. In this way, Cadillac once again successfully overcame a highly-challenging year while continuing its business expansion in its biggest market by sales volume.
Notably, this is the sixth year in a row that Cadillac has set a new annual sales record in China. Sustained growth for the luxury marque in the world’s biggest auto market began in 2016 with the inauguration of the Cadillac Jinqiao plant, Cadillac’s first dedicated factory outside of North America. The facility made it possible to produce all Cadillac models for the Chinese market locally in China, instead of importing them from North America. Building vehicles locally in China for China made Cadillac competitive for the first time ever in the market, since local production eliminated hefty import tariffs that price the vehicle out of reach of most potential buyers.
The new Cadillac sales record in China was made possible by healthy acceptance of the marque’s latest portfolio of vehicles, which SAIC-GM calls “3+3” – since it is comprised of three crossovers and three sedans that cover the most important segments in the luxury market. In fact, 2021 was the first full year that Cadillac offered the CT4/XT4, CT5/XT5 and CT6/XT6 ranges.
In particular, Cadillac’s positive result in China in 2021 was fueled by healthy growth in sedan sales, which achieved cumulative annual sales volume of 94,620 units, up 13.6 percent year-over-year. The protagonist of the sales story was the Cadillac CT5, which achieved a notable increase in sales to 62,098 units, making it Cadillac’s best-selling model in the country for the first time.
The compact sedan (considered midsize in China) overtook the Cadillac XT5 and XT4, which traditionally led the marque’s sales in China, as both crossovers were more significantly impacted by local component shortages. The only Cadillac utility vehicle that managed to see an increase in sales volume in 2021 was the XT6, posting a notable increase of 43.1 percent to 37,998 units.
In 2022, Cadillac will accelerate its transformation as a top-tier luxury automobile brand in China with the introduction of the all-new Lyriq – the marque’s first-ever electric vehicle – plus a new brand image.