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Cadillac Escalade Sales Dominate Segment In Q4 2021

By Vince Brown

January 22, 2022 2:00 am

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Cadillac Escalade sales increased in the United States, Canada, and Mexico during the fourth quarter of 2021.

Cadillac Escalade Sales - Q4 2021 - United States

In the United States, Cadillac Escalade deliveries totaled 9,664 units in Q4 2021, an increase of about 2 percent compared to 9,454 units sold in Q4 2020.

During the complete 2021 calendar year, Escalade sales increased about 65 percent to 40,505 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCALADE +2.22% 9,664 9,454 +65.01% 40,505 24,547

Cadillac Escalade Sales - Q4 2021 - Canada

In Canada, Cadillac Escalade deliveries totaled 482 units in Q4 2021, an increase of about 15 percent compared to 420 units sold in Q4 2020.

During the complete 2021 calendar year, Escalade sales increased about 104 percent to 2,692 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCALADE +14.76% 482 420 +104.25% 2,692 1,318

Cadillac Escalade Sales - Q4 2021 - Mexico

In Mexico, Cadillac Escalade deliveries totaled 218 units in Q4 2021, an increase of about 4 percent compared to 210 units sold in Q4 2020.

During the complete 2021 calendar year, Escalade sales increased about 190 percent to 932 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCALADE +3.81% 218 210 +190.34% 932 321

Cadillac Escalade Sales - Q4 2021 - Russia

In Russia, Cadillac Escalade deliveries totaled 35 units in Q4 2021.

During the complete 2021 calendar year, Escalade sales were flat at 0 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ESCALADE * 35 0 * 0 0

Competitive Sales Comparison (USA)

The 2 percent bump in Cadillac Escalade sales during the fourth quarter of 2021 enabled the brand’s flagship model to continue as the reigning king of the full-size luxury SUV segment at 9,664 deliveries. Note that Escalade sales include those of the extended-length Cadillac Escalade ESV.

The Lincoln Navigator (see Lincoln Navigator sales) took second place with a 33 percent drop in sales to 3,384 units. It was followed by the Infiniti QX80 in third place with a segment-high 80 percent jump to 2,898 units. In fourth place was the all-new Jeep Grand Wagoneer, which launched during Q3 2021 and posted 2,585 sales in the fourth quarter of 2021. The Lexus LX brought up the bottom of the pack as sales dropped 54 percent to just 755 units.

Sales Numbers - Full-Size Luxury SUVs - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CADILLAC ESCALADE +2.22% 9,664 9,454 50% 53% +65.01% 40,505 24,547
LINCOLN NAVIGATOR -32.88% 3,384 5,042 18% 28% +2.48% 15,631 15,252
INFINITI QX80 +79.93% 2,898 1,611 15% 9% -22.03% 12,572 16,125
JEEP GRAND WAGONEER * 2,585 * 13% 0% * 2,675 0
LEXUS LX -53.85% 755 1,636 4% 9% -21.03% 3,563 4,512
TOTAL +8.70% 19,286 17,743 +24.01% 74,946 60,436

From a segment share standpoint, Cadillac Escalade sales accounted for half the segment with a 50 percent share, a decrease of 3 percentage points. The Navigator’s segment share dropped 10 percentage points to 18 percent while QX80 posted a 6 percentage point increase for a 15 percent segment share. In the span of less than half a year on sale, the Grand Wagoneer managed to attain a 13 percent share. The LX lost 5 percentage points, posting the segment’s only single-digit share at 4 percent.

Below, we’ve included sales figures of full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class and the new BMW X7, though Audi is rumored to be working on a future Q9.

Sales Numbers - Full-Size Luxury CUVs - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
GLS-CLASS +29.41% 6,786 5,244 +10.42% 24,482 22,172
X7 -6.66% 6,575 7,044 +11.99% 23,046 20,579
TOTAL +8.73% 13,361 12,288 +11.17% 47,528 42,751

The full-size luxury SUV segment expanded nearly 9 percent to 19,286 units in Q4 2021, meaning that Escalade sales slightly underperformed the segment average, though it was still in the green.

The GM Authority Take

The Cadillac Escalade sold as many units as all of its rivals combined during Q4 2021 thanks to ongoing healthy acceptance of and interest in the all-new Escalade that launched for the 2021 model year.

GM continues to give the full-size luxury SUV continues to be given production priority in order to maintain adequate inventory levels at dealer lots during the ongoing global semiconductor microchip shortage that is expected to remain well into 2022.

The first new competition to the full-size luxury SUV in some time is the all-new 2022 Jeep Grand Wagoneer from FCA Stellantis that debuted last year alongside the less luxurious 2022 Jeep Wagoneer, taking direct aim at Cadillac with the claim that “the original American premium SUV returns to push the boundaries of the class it created.” Its ongoing impact on Escalade sales remains to be seen.

2022 Grand Jeep Wagoneer

Meanwhile, Lexus has announced the revamped 2022 LX, although the new model has yet to launch for the fourth quarter.

2022 Lexus LX600

It’s worth noting that Cadillac is far from fasting still, having just announced the upcoming Escalade-V. The high-performance variant will launch for the 2023 model year and will be powered by GM’s supercharged 6.2L V8 LT4 engine used in the Cadillac CT5-V Blackwing, among other high-performance GM models like the Camaro ZL1, third-generation Cadillac CTS-V, and C7 Corvette Z06.

2023 Cadillac Escalade-V

About The Numbers

  • All percent change figures compared to Cadillac Escalade sales for Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
  • Escalade and Escalade ESV model line break-outs contingent on data availability by market
GM Q4 2021 sales reports:

Escalade News

All Escalade News

By Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comment

  1. This is awesome news, I predict the Escalade widening its lead with the introduction of the Escalade V. While the 6.4 sounds great in the Grand Wagoneer, I think the LT4 is about to take the cake for best sounding in the segment

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