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Buick Encore GX Sales Lose Segment Share During Q4 2021

Buick Encore GX sales decreased in the United States and Canada during Q4 2021.

Buick Encore GX Sales - Q4 2021 - United States

In the United States, Buick Encore GX deliveries totaled 10,068 units in Q4 2021, a decrease of about 41 percent compared to 16,965 units sold in Q4 2020.

During the complete 2021 calendar year, Encore GX sales increased about 59 percent to 71,247 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ENCORE GX -40.65% 10,068 16,965 +58.89% 71,247 44,841

Buick Encore GX Sales - Q4 2021 - Canada

In Canada, Buick Encore GX deliveries totaled 1,152 units in Q4 2021, a decrease of about 33 percent compared to 1,713 units sold in Q4 2020.

During the complete 2021 calendar year, Encore GX sales increased about 33 percent to 6,959 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
ENCORE GX -32.75% 1,152 1,713 +33.47% 6,959 5,214

Competitive Sales Comparison (USA)

Buick Encore GX sales experienced a 41 percent drop to 10,068 units during the fourth quarter of 2021, placing the crossover in ninth place out of 21 entries in the mainstream subcompact crossover segment.

The Encore GX was outsold by the Honda HR-V in first with a 43 percent jump in sales, moving a segment-high 31,692 units – nearly 13K units over the next entry. That would be the Hyundai Kona in second, which posted an 18 percent drop in sales to 19,141 units. The Nissan Kicks was in third, posting the biggest sales increase among the group at a whopping 237 percent to 18,225 units. Next was the Jeep Compass in fourth with a 42 percent decrease in sales to 17,613 units.

The Encore GX’s corporate cousin and VSS-F platform mate, the Chevy Trailblazer (see running Chevrolet Trailblazer sales), took fifth place with a modest 6 percent decrease in sales to 16,263 units, outselling the Encore GX by 6,195 units. The Kia Soul placed sixth with an 11 percent increase to 14,781 units. The Volkswagen Taos – a new entry in the segment which launched last summer – placed seventh with 13,639 sales and the Mazda CX-30 took eighth with a 24 increase to 12,711 units. The Encore GX followed in ninth, outselling such key rivals as the Kia Seltos and Niro, Jeep Renegade, and Toyota CH-R.

Note that Buick fields two entries in this segment, the Encore GX and Encore. The two crossovers are mechanically not related despite carrying the same base name. In fact, the Buick Encore GX slots between the “regular” Buick Encore and Buick Envision in the brand’s vehicle lineup.

Sales Numbers - Mainstream Subcompact Crossovers - Q4 2021 - United States

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
HONDA HR-V +42.58% 31,692 22,228 16% 9% +63.15% 137,090 84,027
HYUNDAI KONA -18.34% 19,141 23,440 10% 9% +18.12% 90,069 76,253
NISSAN KICKS +237.13% 18,225 5,406 9% 2% +40.95% 82,960 58,858
JEEP COMPASS -41.60% 17,613 30,160 9% 12% -29.94% 75,642 107,969
CHEVROLET TRAILBLAZER -5.82% 16,263 17,268 8% 7% +162.92% 90,161 34,292
KIA SOUL -10.59% 14,781 16,531 7% 7% +4.54% 75,126 71,862
VOLKSWAGEN TAOS * 13,639 * 7% 0% * 31,682 0
MAZDA CX-30 +23.76% 12,711 10,271 6% 4% +58.12% 60,185 38,064
BUICK ENCORE GX -40.65% 10,068 16,965 5% 7% +58.89% 71,247 44,841
KIA SELTOS -46.24% 9,016 16,771 4% 7% +10.99% 51,368 46,280
KIA NIRO +69.47% 7,121 4,202 4% 2% +50.24% 26,192 17,434
FORD ECOSPORT -53.80% 6,165 13,345 3% 5% -32.84% 40,659 60,545
MITSUBISHI OUTLANDER SPORT +26.82% 5,494 4,332 3% 2% +18.66% 34,216 28,836
JEEP RENEGADE -69.58% 5,180 17,027 3% 7% -25.00% 47,137 62,847
HYUNDAI VENUE -12.09% 6,295 7,161 3% 3% +49.82% 28,653 19,125
TOYOTA C-HR -64.43% 3,319 9,332 2% 4% -16.84% 35,707 42,936
MITSUBISHI ECLIPSE CROSS +29.92% 2,006 1,544 1% 1% -13.30% 8,947 10,319
CHEVROLET TRAX -95.08% 1,284 26,106 1% 10% -59.93% 42,590 106,299
BUICK ENCORE -87.30% 805 6,338 0% 3% -51.93% 20,072 41,752
FIAT 500X -35.78% 201 313 0% 0% -18.16% 1,181 1,443
MAZDA CX-3 -99.92% 1 1,323 0% 1% -38.81% 5,100 8,335
TOTAL -19.61% 201,020 250,063 +9.73% 1,055,984 962,317

From a segment share standpoint, the Encore GX lost 2 percentage points for a 5 percent share. By comparison, the segment-leading HR-V held a 16 percent segment share, up a healthy 7 percentage points. It was followed by the Kona, which posted a 1 percent gain to 9 percent segment share. The Compass held the same 9 percent segment share, but lost 3 percentage points. The Trailblazer gained a percentage point for an 8 percent segment share.

It’s also worth noting that the Buick Encore was outsold by its platform mate, the Chevy Trailblazer, by 9,031 units. In addition, the Encore GX outsold the “regular” Encore by 9,263 units, which only moved 805 units. This is explained by GM continuing to allocate more production capacity to the Encore GX over the regular Encore.

Sales Numbers - FCA Mainstream Subcompact Crossovers - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
JEEP COMPASS -41.60% 17,613 30,160 -29.94% 75,642 107,969
JEEP RENEGADE -69.58% 5,180 17,027 -25.00% 47,137 62,847
FIAT 500X -35.78% 201 313 -18.16% 1,181 1,443
TOTAL -51.59% 22,994 47,500 -28.04% 123,960 172,259

GM’s cross-town rival, Fiat Chrysler Automobiles, now Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 22,994 deliveries during the quarter for an 12 percent share.

Sales Numbers - GM Mainstream Subcompact Crossovers - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET TRAX -95.08% 1,284 26,106 -59.93% 42,590 106,299
CHEVROLET TRAILBLAZER -5.82% 16,263 17,268 +162.92% 90,161 34,292
BUICK ENCORE GX -40.65% 10,068 16,965 +58.89% 71,247 44,841
BUICK ENCORE -87.30% 805 6,338 -51.93% 20,072 41,752
TOTAL -57.38% 28,420 66,677 -1.37% 224,070 227,184

Meanwhile, GM’s four offerings in this segment – the Buick Encore GX and Chevy Trailblazer, as well as their older corporate cousins, the Chevrolet Trax and Buick Encore – accounted for a cumulative 28,420 deliveries. As such, GM outsold FCA/Stellantis by 5,426 units, marking the tenth time that The General sold more units than FCA/Stellantis in this segment since the introduction of the second-generation Jeep Compass. The Compass made significant gains in the sales charts at its launch, but has since lost sales volume and segment share. During Q4 2021, GM held a combined 14 percent segment, 2 percentage points higher than Stellantis.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
HYUNDAI KONA -18.34% 19,141 23,440 +18.12% 90,069 76,253
KIA SELTOS -46.24% 9,016 16,771 +10.99% 51,368 46,280
KIA SOUL -10.59% 14,781 16,531 +4.54% 75,126 71,862
HYUNDAI VENUE -12.09% 6,295 7,161 +49.82% 28,653 19,125
KIA NIRO +69.47% 7,121 4,202 +50.24% 26,192 17,434
TOTAL -17.25% 56,354 68,105 +17.52% 271,408 230,954

By comparison, Hyundai and Kia sold a combined 53,908 units of their five offerings in the segment, 25,488 units more than GM for a 27 percent segment share.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
HYUNDAI KONA -18.34% 19,141 23,440 +18.12% 90,069 76,253
KIA SELTOS -46.24% 9,016 16,771 +10.99% 51,368 46,280
HYUNDAI VENUE -12.09% 6,295 7,161 +49.82% 28,653 19,125
KIA NIRO +69.47% 7,121 4,202 +50.24% 26,192 17,434
TOTAL -19.39% 41,573 51,574 +23.38% 196,282 159,092

That said, the Kia Soul could be considered part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 39,127 units, still 10,707 units more than GM.

The mainstream subcompact crossover segment contracted nearly 20 percent to 198,574 units during Q4 2021.

The GM Authority Take

Encore GX sales had an unhealthy drop in sales and lost segment share during Q4 2021. Its corporate cousin and platform mate, the Chevy Trailblazer, fared better with a modest decrease in sales that enabled it to gain a percentage point in segment share. The duo compete  in a very contested and crowded field – one that added yet another model in the form of the VW Taos.

Nevertheless, the drop in Encore GX sales during Q4 2021 was the result of sub-optimal inventory caused by ongoing supply chain issues, headlined by the ongoing global semiconductor microchip shortage are expected to remain throughout the first half of 2022.

Going forward, we expect Buick Encore GX sales to improve as GM allocates more of the GM Bupyeong plant in South Korea to produce the model at the expense of the “regular” Encore, which is also produced at the same facility.

About The Numbers

  • All percent change figures compared to Buick Encore GX sales in Q4 2020, unless noted otherwise
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
GM Q4 2021 sales reports:

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. An American brand assembled in CHINA ((( NO WAY ))

    Reply
    1. I believe the source for all Encore GX models sold in the US is GM Korea.

      Reply
      1. Motor was designed primarily by SAIC-GM in Shanghai and built in Mexico. The Korean assembly is the least exploitative labor used in this subpar vehicle.

        Reply
  2. The higher end trim needs the new 2.0. And don’t get me wrong, I’ve driven the 1.3T in an AWD model and it has some get up go, and I like the way it sounds, but it left me wanting more in that price range. I ended up splurging on a 21 Envision and am happy, but it has more than I need.

    There also needs to be more differentiation between it and the Trail Blazer, outside a heads up display and better materials/quiet tuning, it’s not much different. And cerdinally not for the price when you can get a nearly identical trailblazer. I’ve saw people trying to install the heads up display through eBay purchases of the china trailblazer heads up display and dash as well.

    Reply
  3. I ordered a 2022 Buick Encore GX FWD on June 10, 2021. It has not been delivered to my local GM dealership. Why???

    Reply

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