In December 2021, GM Authority reported that the all-new Chevy S10 Max made its world debut in Mexico as Chevrolet’s new entry-level midsize pickup, created to expand the Chevrolet brand’s truck offering in emerging markets. Despite being focused on emerging markets and a strong emphasis on work, the new 2023 Chevy S10 Max has a long list of features that makes it a competitive pickup for those purposes.
The 2023 Chevy S10 Max represents a new nameplate in the Bow Tie brand’s portfolio, as it is in no way related to the Brazil-made Chevy S10 – itself a close relative of the GMT31XX-based Chevy Colorado and GMC Canyon sold in North America. The S10 Max is the result of GM’s joint venture in China with SAIC Motors and is nothing more than a rebadged Maxus T70 sold in China. The sole purpose of the S10 Max is to give Chevrolet a more competitive product in the established segment of inexpensive midsize pickups in Mexico, and potentially in other Latin American countries.
In fact, the new Chevy S10 Max stands out for offering the most complete and most well-rounded package in its class in terms of dimensions, interior space, technology, safety and mechanics. The Crew Cab body variant promises to be the most comfortable and spacious option in the midsize truck segment thanks to a healthy wheelbase that increases room in the second row.
From an equipment standpoint, the most well-equipped model of the 2023 Chevy S10 Max features a generous 10-inch multimedia screen compatible with Apple Car Play and Android Auto, automatic air conditioning with rear vents, keyless access and ignition, cruise control and semi-leather seats. The standard safety package includes six airbags, stability control, ABS brakes, plus parking sensors and a backup camera.
Mechanically, the 2023 Chevy S10 Max in Mexico will be powered by a naturally-aspirated 2.4L engine good for 158 horsepower and 170 pound-feet of torque. The atmospheric four will be mated to a five-speed manual transmission. More equipped versions will be powered by a turbocharged 2.0L engine rated at a segment-leading 210 horsepower and 258 pound-feet of torque, mated to a 6-speed manual transmission or an 8-speed automatic.
The all-new 2023 Chevy S10 Max will launch in Mexico during the second quarter of 2022 with Chassis Cab (no box), Regular Cab and Crew Cab configurations, which customers will be able to use for work thanks to their robustness and healthy levels of capacity. The truck will be available with 4×4 traction, spray-in bedliner, as well as steps to access the bed. GM Mexico guarantees a competitive price with an “excellent value proposition”.
It’s also worth noting that, aside from the badge, this S10 Max is in no way related to any GM vehicle, including the Chevy Colorado and GMC Canyon, along with their upcoming overhauled versions – the 2023 Chevy Colorado and 2023 GMC Canyon.