A new advertisement for the 2022 Chevy Equinox compact crossover attempts to shine a light on the vehicle’s standard Automatic Emergency Braking system.
The ad, entitled ‘Taco Truck’, shows a couple driving in their 2022 Chevy Equinox RS as they discuss what to eat for dinner. As the husband rattles off options like sushi, Indian and seafood, the wife is looking down at her smartphone, rejecting the husband’s various restaurant proposals.
With both vehicle occupants distracted, the husband and wife don’t realize they are approaching the back of a taco truck that’s parked in the middle of the lane. The crossover’s Automatic Emergency Braking system then steps up, beeping before rapidly applying the brakes and preventing an inevitable rear-end crash between the Chevy and the food truck. The couple then looks up and sees the word ‘tacos’ scrawled across the back of the food truck, inspiring them to settle on Mexican food for dinner.
This humorous advertisement attempts to shine a light on the presence of standard Automatic Emergency Braking in the 2022 Chevy Equinox. This active safety feature was previously optional on the Chevy Equinox, but has become standard equipment since the 2022 model year, adding an extra layer of safety to this popular family vehicle. GM has lagged behind many of its rivals in offering Automatic Emergency Braking and other active safety features as standard equipment in its vehicles, but the Equinox is an exception in the automaker’s lineup.
The 2022 Chevy Equinox is powered exclusively by the turbocharged 1.5L I4 LYX gasoline engine, rated at 170 horsepower at 5,600 rpm and 203 pound-feet of torque at 2,000 rpm. A six-speed automatic transmission handles the transmission duties. Front-wheel-drive is standard, while all-wheel-drive is offered as an option. Production takes place at the GM CAMI plant in Canada and the GM San Luis Potosí plant in Mexico.
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Comments
[video]https://www.youtube.com/watch?v=KflCB4h_vWg[/video]
Please make a correction to this commercial ref sushi and not wanting seafood. Please. It’s makes her look bad by contradiction. Thank you
Sushi is the vinegar rice wrap around the ingredients.
Sashimi is raw fish.
You can have anything in sushi
I noticed the same. Even though Nebula 1701 is correct. I have never heard someone say how about Sashimi tonight. I have always said let’s go for Sushi?
Interesting that you said that because I just saw where they changed the commercial on that point.
She likes sushi but doesn’t like seafood? Last time I checked sushi is seafood, raw or cooked. Who is in charge of Chevy’s marketing? No one caught this?
Sushi isn’t sea food, it’s a type of rice wrap. It is commonly with raw fish but you can have any ingredients in sushi.
I agree with you David. Even though MEH is tech. correct, I haven’t heard people say Let’s go for Sashimi. If you google Sashimi Bar you will get a Sushi Bar listings! I did wonder if the AD people and Chevrolet did this on purpose so the ad would be noticed?
Yes, technically sushi can come with egg or vegetables, but my wife is Japanese and I’ve been eating sushi for 30+ years and I’d say 90% of the sushi items at any self-respecting sushi restaurant include some sort of “seafood”. At first I thought the comment just made her look stupid, Or maybe the creators were looking for a little cognitive dissonance to get us to notice the ad?
My braking on my GMC saves me from a shadow in my driveway.
You never know when the Shadow of Mordor will come creeping.
I just saw the commercial. She doesn’t like seafood but she had sushi the other day? Is that supposed to be a humorous joke or is sushi not considered seafood anymore?
Noticed the same thing. Someone dropped the ball on that one. As far as I know sushi has fish in them. 🙀🙀
Sushi was never “Just Sea food” it’s just the rice packaging around the ingredients that can be anything.
Sashimi is raw fish.
I just looked up the definition of sushi and every single source gives essentially the same thing:
There is raw fish involved and on lesser occasions just vegetables or egg. Everyone familiar with sushi wants the raw fish, though, and would complain if they got stuck with anything else.
“Sushi is a traditional Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood, often raw, and vegetables. Styles of sushi and its presentation vary widely, but the one key ingredient is “sushi rice”, also referred to as shari, or sumeshi.”
It depends on how it is prepared.
I agree with your explanation. Even though the common thinking is, it is always seafood. I have wondered if Chevrolet did this on purpose to see how well the ad was noticed?
What the ad is telling us is that men who drive a Chevy Equinox have stupid girlfriends who don’t know that when they ate sushi yesterday she was eating seafood, so he should dump her or simply end his misery by deliberately crashing into the back of a taco truck.
What this ad is telling me is not that this man has a stupid girlfriend/wife. This ad tells me that Chevrolet has an ignorant marketing team and/or are using an inept outside marketing firm. Easting sushi but not liking seafood? Not buying it.
Again not all sushi is seafood.
Would love to hear your list of all of popular sushi that does not contain seafood. I can get sushi that contains avocado or asparagus. What else? I don’t find this a valid argument in the bigger scheme of sushi.
Here have just a small list, there are 100s of varieties.
https://www.gloriouslyvegan.com/best-vegan-sushi-ideas-without-seafood/It also doesn’t necessarily have to be vegan either, there are many dishes that use different meats.
Thank you for providing the list of non-seafood “sushi” items. Certainly, I would love to try several of these. I would be interested to know how many of these “sushi” items are on most sushi restaurants.
Again, the bigger scheme of the ad is that seafood is the biggest part of sushi culture right now. Not buying into an ad that doesn’t realize this.
Or you could accept that the girl is not the average person and values a different taste or is vegan.
There are many Sushi restaurants that have vegan dishes many actually specialize.
It’s not that hard to accept or do research on.
I agree. Anyone who eats sushi assumes seafood so this makes no sense to me!
The biggest joke is what’s under the hood!
Martin Smrek I agree with you about that tiny 1.5 liter engine! GM PLEASE BRING BACK THE 2.0 TURBO FOUR CYLINDER. I was thinking about looking at an new/used Equinox with the 2.0 turbo but they are hard to find… It seems like almost everyone bought the wimpy 1.5 liter turbo 4. And until GM brings back the 2.0 turbo I am not interested in this vehicle or it’s sister car the Terrain! I am now thinking about just looking at a used Chevy Blazer with 3.6 liter V6, my wife had this engine in her 2019 Buick Enclave and it’s a smooth, decent MPGs, and reliable.
You reasoned your own complaint. Everyone bought the 1.5. why bring back an engine if no one is buying it. I agree with you, I’d take the 2.0 if given the option, but there’s no business case
No one bought it because few dealers had it. gm only built the 1.5 and forcefully limited the 2.0. My chevy dealer told me no one wanted the 2.0 as I stood in front of him asking for a 2.0. He finally located one a state away.
The 2.0 along with the 9 speed (the 1.5 only has a 6 speed) is a fantastic combination. The acceleration is shocking for a grocery getter. Love the engine. Would not have bought the 2020 Equinox without it.
Yes can’t compare the 2.0 l engine so much better in my opinion the only way to go is a 2.0 in the equinox/terrain
Because Andrew I own a 2010 Chevy Equinox LTZ with the 3.0 V6 and I absolutely love the vehicle. I also think GM should have enough Chest Hair to offer two engines in the Current 2022 Equinox/Terrain… GM offers two engines in the Blazer, Traverse, Trail Blazer, Camaro, Tahoe/Suburban, heck I think even the frign Chevy Malibu offers two engine options… And the Malibu sells a lot less then the Equinox!
Definitely a 2.0 l engine only way to go in the equinox/terrain the pip squeak engine just not enough who wants to buy the highest trim level in the equinox/terrain and get a 1.5 engine with a 170 hp at least give us the 2.0 l LSY with 237 hp then and only then I would consider a equinox or a terrain. Was going to order a Terrain denali then heard no 2.0 l change my mind . We’re is the professional grade G MC
What I don’t get is that the woman had sushi the day before, but she doesn’t eat seafood.
Sushi does not always include raw fish, it comes in a verity of dishes and ingredients. Sushi itself is just the vinegar rice and Nori wrap(seaweed) encasing the food within.
Sashimi is raw fish.
The ad is disturbing. The female says she had sushi then says she doesn’t like seafood. Huh. And fish tacos are very popular today. There’s a veiled tacism here it seems, or just incompetent scripting.
Give me strengh Nebula
The usual assumption is that sushi has fish
whoever wrote the ad made a stupid mistake
Never assume anything.
Have to agree with previous comments..had sushi yesterday…doesn’t like seafood today…
Maybe in the US Sushi is more known for seafood, but it isn’t 100% always seafood, there are plenty of different types of sushi many in fact are vegan.
Any way to find out the filming location for this? I pay attention to commercial that are filmed….or at least appear to be filmed in authentic urban settings. I live in Michigan so was thinking Detroit area but I don’t recognize it
I don’t care what people say I am not eating RAW FISH! lol 🤣😆… I don’t even eat eggs raw DAMM IT! 🤌🤌
I noticed the dialogue and wondered if Chevy did this on purpose to see how well the ad was noticed. I do think that everyone who has called attention to this should be given a **FREE CHEVY EQUINOX with Automatic Emergency Braking!** LOL
She says something like that Thairish roll place? What is she saying? Anyone?
At last part of food places, does she say , tire shop! trying to figure out what she is saying, maybe Italian shop?
That Thai restaurant we went to a couple weeks ago.