The Chevy Bow Tie is about as iconic as it gets when it comes to automotive badging, with the design evolving relatively little over the more than 100 years since it was first introduced late in 1913. Now, however, some Chevy trucks are equipped with a new Chevrolet script across the front fascia. The question is – which do you prefer?
The traditional Chevy Bow Tie badge includes a flat bottom and top with angled sides, with a number of finishes offered, including gold and black. By contrast, the Chevrolet script declares the brand with large lettering that stretches across the grille, typically with a black finish.
While the Chevy Bow Tie can be seen across the Chevrolet lineup, the new Chevrolet lettering is found on WT, Custom, and Custom Trail Boss trim levels of the refreshed 2022 Chevy Silverado 1500, as well as the Chevy Colorado ZR2, and Chevy Silverado HD WT, Custom, LT, and LTZ trim levels. The design is also found on some models of the international market Chevy S10.
Back in May, GM Authority was the first to cover the revised exterior and fascia design of the refreshed 2022 Chevy Silverado 1500. As explained above, the fascia of certain 2022 Chevy Silverado trim levels incorporates a broad Chevrolet script across the nose, while a small Chevy Bow Tie or Z71 logo is added in the bottom driver’s side corner. The new grille design is complemented deletion of the previous design’s air curtains, as well as new headlight housings and a restyled lower bumper section.
From a purely aesthetic point of view, one could argue that that Chevy Bow Tie is the simpler, more-elegant solution, complementing the overall grille design without overcomplicating it. On the other hand, the large Chevrolet script may be more appropriate for the brand’s line of pickup trucks, which are meant to exude capability and a rough-and-ready attitude that fits in with the large lettering.
The question is, which do you prefer? Let us know by voting in the poll below, and make sure to subscribe to GM Authority for more Chevrolet news and around-the-clock GM news coverage.
Comments
Bowtie hands down.
Have a blacked out Custom Trail Boss so definitely black letters! IMO pricier black LT looks tacky with Big Yellow Chevy badge glued on to black background.
Agreed, that is why that bow tie should be black! Black Glow Tie would be even better.
The gold bowtie always looks out of place and antiquated. Reminds me of something like a grandfather’s car
Red bow tie.
Bow tie is smaller and is an international readable icon. Logos are better than words.
Amen.
The Bow Tie is to Chevrolet what the Golden Arches is to McDonald’s.
Trash?
Definitely the Bowtie.
Bowtie all the way
I’m not even a Chevy guy but…bowtie all the way.
Bow tie
Bow tie for sure, I’m sick of the Gaulle big lettering on the grills of many brands of trucks
Bowtie
Bow tie, but it could be glorified some. It could use complimentary contrasting colors to go with the truck color, I.e. as the black bow tie on some models but other colors could also be used.
I was thinking about the same thing, wonder what it look like if the bow tie match the color of the vehicle? Not too crazy about the gold color though.
The Bowtie is Chevrolet !.
Bowtie as it transcends all models and years.
I like CHEVROLET in scrip across the tailgate on a Silverado but on my Suburban I love the black bow tie.
Bow tie for sure. How about enlarging the bow tie so its edges boarder the whole grill and color code about 1.618 of an inch wide.
Bowtie forever!!!!!!!!!!!!!!!
Chevrolet is known for the gold bow tie. And fact, there was some discussion a few years ago as to what color the bow tie should be. I thought that the winner was gold. With that said, I have seen some modern day Chevrolets with the black colored bow tie.
In addition, I believe such tradititional and specialty cars such as the Corvette and Camaro should continue to have their own unique badges. The Corvette with the spread wings across the nose and the Camaro, the three colored red, white & blue vertical stripes with the script, “CAMARO” written acrose the top for either the nose or bottoms of the front fenders.
And I like the taste that you have offered such models within the Corvette/Camaro models. Such examples as SS, ZL1, ZO6, etc.
In closing don’t forget about being proud of the engine choices that you made known in the sixties with 317, 396, 409, 427 and so forth.
Keep up the good work.
BOW TIE!
Bow tie
Bowtie is what I prefer.
Bow tie for sure.
If they would have designed the grill with bow tie openings you could have both in one design. I prefer the flow tie design.
I prefer the lettering.
Me too!! Hate the yellow bow tie!! It was silver in the 1970s which is fine and the black also looks sleek but, for trucks, letters all the way!!
Bowtie. Blacked out or all gold, no silver trim is personal preference
Bow tie. I usually like black as the bow tie color. However, there are some instances were gold looks better with the exterior color.
Bow tie.like a rock. Drove chev’s since i was 16 and my parents too the bow tie is iconic leave it alone
Bow tie on the grill, lettering on tailgate.
This
Im still angry they got rid of the cadillac leafs on its emblem!!!! KEEP the Bowtie!!
and i also like the lettering 😬
Bow tie – no doubt in my mind!
The bow tie is an iconic and timeless logo for the Chevrolet name brand..!
The Bowtie says it all.
We prefer the bow tie.
We prefer the bow tie
Bo tie ( Black )
BOW TIE for sure…. Ron
I like the lettering on my colorado zr2 but would prefer the bowtie be gone.that being said the bow tie looks good on certain others
BOWTIE
I LOVED OUR 69 IMPALA WITH A BLUE FRONT BOWTIE
Plain and simple
The BOW TIE it balances the grill or back side of the vehicle much better
Bow tie. My first new car was a 65 Chevy Impala. Some things should stay the same. You can recognize that symbol 1/2 mile down the road.
Bow Tie for sure…. We are getting a new 2022 Z71 suburban and wish the bow tie was gold instead of black…. Did not have any choice…. Might have to get out the gold paint :)) Ron
I have a 2018 Colorado Centennial Edition with the “Heritage” bow ties front and rear. I’d like them unique to the Centennial Edition, but I still prefer the other bow tie versions with the color based on the owner’s preference.
The bow tie IMHO is just as iconic as the Ford ble oval.
Letters could be a delete option on trucks. Gold Bow Tie will live on!
One “solution” that I personally wouldn’t mind is putting the Chevrolet name inside the same symbol … as Ford is inside the blue oval.
The 1969 Camaro has a Blue Bow Tie front and rear of the car… My all time favorite
Yes. Way back in my street racing days, you could easily see a camaro bowtie who was coming up to race you in your rear view mirror, and the bowtie on the back waving bye when they beat you.
Started with the Bowtie. Stick with it.
The gold bowtie forver Chevy !!
Personal preference is the Gold bow tie and the other distinctions laid out by Gary Pippel. Down side the fact that GM wants to charge the purchaser to advertise there branding infuriates me. Also the fact that in past years some of the advertising is so cheap it falls off or fades in color. I can still go to auto re-cyclers and find 50’s, 60’s, 70’s emblems in decent to good condition not likely the same result with a 2009 Avalanche in 30 plus years..
Should be the bowtie that they used on the centennial truck. Bowtie with the CHEVROLET script on it. Bowtie for sure though.
This may seem like a strange question…. But has anyone ever covered the black bow tie with a gold covering? I saw how to cover the gold with a black matt vinyl…… I prefer the gold bowtie rather than the black. Ron
BOW TIE For Sure. In the center and NOT off to the side or in corner.
Illuminated bow tie like on my Silverado!
Bring back the blue bow tie. It never looked right in gold.
Bowtie is not only nicer, but makes detailing easier too.
Bowtie for sure.
Bowtie hands down
Lettering on the trucks. Saw the new ones the other day and they look “bad to the bone”.
Great truck designs!
Keep up the good work GM!
Gold Bowtie.
“Bowtie” logo says it all.
Bow tie for sure, I hate the Chevrolet on the grill of the work truck and custom!
GOLD BOWTIE ALL THE WAY !
Bow tie is a symbol for class, perfection. Dr Who fans will know that.
Lettering is str8 UGLY!! That’s all I have to say about that
I’d buy a dodge before I was forced to take the lettering.
Bow Tie in the Grill for me. Stands out through the Dirt and easier to clean 😉👍
Like the Bow Tie ! How about a compromise ? Make the Bow Tie maybe 4″ longer with the appropriate height, then add the word Chevrolet on it. As other wrote the Bow Tie is known world wide. Also … has anyone heard when the Chevy “build your own” will offer the reg cab, short box model. I’d like to own one of them.
Wow, guess i am the minority, i liked the Chevrolet script. I removed the Bowtie grill on my colly and added the script grill. I did however remove the gold bowtie from the rear bed and added the blacked out bowtie.
The bow tie
Bowtie all the time . I have an obs Tahoe I put led bow on keep it original.
I vote for the Bow Tie upfront in the grill and the old 80’s style raised embossed Chevrolet letters on the tailgate… Not tacky though the letters should match the color of the trucks paint unless it’s black then you can make them red or white. I also like a red bowtie on a black truck
Bow Tie. Very classy with a bow tie
BOWTIE
Got one word to say Dodge
Flow Tie!!!
I hope the Chevy design department is reading these comments.
Bowtie
Bow Tie
Bow tie for me
I prefer the black script. The gold bow tie looks antiquated and looks out of place. e.g. grandmas gold or beige car. I believe the Chevrolet script is more artistic and attracts a younger crowd. Note: In China, the bow tie is a close resemblance to the cross at the hospital. I spent 20+ weeks per year in China for many years in manufacturing. Several Chinese have told me that they don’t have a positive look at the bow tie because it looks like a hospital cross. All the hospitals have a big cross on the exterior of the building. That association might be hurting Chevrolet sales in China? Of course Buick is highly regarded in China due to the great marketing by GM as well as its reliability. e.g. Buick is well known as luxury high quality vehicle. Also, the business large vans used to shuttle executives are Buick due to their safety recognition.
Depends. Very tired of big gold bow tie. Like the lettering on trucks. Cars need a logo similar to 57 Chevy, so the bow tie doesn’t hit you in the face so much.
Why on earth would you replace an icon with a name . We all know the name but we love the Bowtie . The Bowtie Rocks
Bow tie, more suttle and befitting of a Chev.
I have always found the GMC logo on the Sierra a bit crude.
I will always remember the gold bow-tie on my parents ’50, ’51, and ’52 Chevrolets in the center of those dog dish hubcaps – old and ugly. I always thought the FoMoCo blue oval was more pleasing visually. But today I don’t mind the black and body colored bow-ties. Chevrolet is to many letters but its more than just the letters as I don’t find the work RAM attractive either. I wish someone could simply design a newer bow-tie however I also feel Cadillac cheapened their image with their modern crest emblem.
Bow tie. No question about it.
I prefer the Chevrolet lettering for the simple reason that most Chev trucks up here in Canada have the logo fall off. Not sure if it’s the cold or simply cheap material, but it’s embarrassing as heck for such a proud company to have their logo missing in action.
Merry Christmas to all
Bowtie logo looks sick and mean love it on my trucks gives a bold statement …
I’m on my third Silverado and I have never had any of the Bowties fall off or tarnish!
Lettering is welcome change of pace.
Everybody the world over knows that bowtie
What happened to the Blue Bow tie? Like the old saying ,screw the Blue Ovel!
Delete
Gold Bow Tie ONLY. The black one doesn’t show up on dark grills and the Chevrolet lettering shows up even LESS. The letters are not even lit up to highlight. Is GM trying to hide???
Hi Vicki…. I agree with you…. We are getting a suburban Z71 in dark blue…. The black bow tie which is standard on the Z71 is hard to see… I plan to change it back to gold…. To be honest about it, I don’t know what is so great about a blacked out bow tie….. Regards….. Ron
The Traverse came with a black bow tie but got it changed back to a gold one. The gold one stands out better (and looks richer) to identify the vehicle as a Chevy. I think a younger generation goes for the black bow tie. At least that’s even better than just letters!
Definitely the Bow Tie.
Now tie, no doubt about it. It’s classic and timeless.
Black letters on black truck (Custom Trail Boss)! Shows good taste!
Gold Chevy badge on black truck (LT Trail Boss): Just tacky!!!!
Not even close, Bow Tie hands down.
Chevrolet lettering
The Bowtie is iconic, whether on my 2500 Silverado truck or on my classic chevy in my garage. Enough said.
In Australia the BOWTIE for sure
The true Chevy emblem is the bowtie. Not lettering
Black have 2018 all black camaro took off gold bow tie front m back
David- Obviously I am a lot older than you, but Bowtie=Chevy. To each his own and I’m sure that your Camaro looks badass. Carry on.
Bowtie says Chevy from a long way away. Too much history to change.
I am a fan of the Bow Tie.
Yes the Letters look great on the grille… but still not a fan of them on the tailgate
Bowtie tie for sure but i loved how monte carlo had its own was my first car and still own one. Maybe the should do that for some new models.
Bow tie,,black, on the black grills
The bow tie is iconic, and supposed to be on the front.
Bow tie.like a rock. Drove chev’s since i was 16 and my parents too the bow tie is iconic leave it alone
BOTH NOT
It is Time to GM Review the Logos
As soon as for 2030 all Chevys Caddy & Buiqs be Electriq
And They killed beauty Logos, like the 1960 Oldsmobile Rocket, The Pontiac V and The Saturn Planet
And As The Called ‘Bow Tie’, is not really like a Bow Tie, seems more a Crux, it would change it for a Similar Butterfly One
If 2030 is EV Environmental friendly, the Hotel Wall Paper Of Room Got Old too
Do not know yet if would kill the Words ‘Chevrolet’, ‘Cadillac’ and ‘Buick’ and the Logos too, Probably Yes
Instead would do all electric GM BUTTERFLY, new Brand worldwide, rejointing the Brands in only 1, because Trend is so … and cars are too few in each, so about cost would reduce all, there is no sense in having in USA 6 SUVs that more or less are the same… so too similar SUVs in 3 Brands under same GM, would reduce this
Chevrolet reminds me Ancient, not futuristic, a French name of 1910 with Combustion Motors
Same as to Rolls Royce… a RR is something Precise Combustion Motor, Do not Know if RR Spectre fits…
So maybe would rebirth the most beautiful GM Logo, which was the 1960 Oldsmobile Rocket
Indeed the Lorem Ipsum seems interesting, two faces kissing in profile silhouette like a Butterfly… would go for something futuristic… have to design…
The New Trademarked Company is CHEBUICAD, ™ , ®, © The GM Chevrolet, Buick, Cadillac, GMC Integrated Co.
The Logo is Glow Butterfly Faces Kissing GM In Mind !
I do not know what I am driving. Oh that’s right C H E V R O L E T. Definitely the bowtie.
Bowtie on grill, script on tailgate for trucks. Bowtie front and back for everthing else.
100% Bowtie!
Bowtie, Rocket, Tri-shield, Wreath and Crest. All are memorable by themselves. Emblem instead of words says much more.
Pentastar and Blue Oval. They don’t need words either.
I don’t know why there isn’t an option for wanting both?
Illuminated Flow-tie bow tie on the grill in electric blue and a large CHEVROLET nameplate across the back tailgate.
Why be biased?🤔. I want BOTH !! 👍🏻
Bow tie!
Lifetime chevy owner, bowtie all the way. Not a lover of the full grill letters.
The BOW TIE for the most part, but the all color matched RST looks good with the letters
Bow tie 👍 Across the line…
I have to agree, the bowtie is the answer. Lettering is just an identity thing. An emblem shows off real class. Red, gold, or black all show depth in the brand. Ferrari would never think of replacing the horse.
I going back in time . I like them both, bowtie front of hood and Chevrolet in the grill.
I like the bow tie better but only 2021 truck available in my area at the time was the lettering in the grill.
Absolutely the Bow Tie. Not even a contest
Gold bow tie all the way especially lit up with leds!
Bow tie, but it needs to be the blue bow tie.
The Gold Bow Tie is the classiest logo Chevrolet has ever used. The Black Bow Tie is also quite nice, but I personally prefer the gold over the black. The massive “Chevrolet” lettering that stretches across most of the entire width of the vehicle simply reeks of unwarranted shameful egotistical nonsense.
Bowtie ALWAYS! I hate the Chevrolet lettering at the front and/or at the back across the tailgate. PLEASE stick with the BOWTIE! Speaking of badges, I much rather prefer the Z71 badge on the side of the door (like my 2017 Midnight Edition Silverado has) than where they have it now on newer trucks (on the side of the hood).
Bowtie
I like some versions of the bowtie colors better than others and would like to see more varieties in the design and colors.
Hands down, the Bowtie! And love the light up emblems even more!
The Bowtie all the way.
Bow tie up front and Chevrolet on the tailgate.
Bring back grill LED bowtie . My 2017 came with it
Bowtie. How is this even a question?
Bow tie for sure
I’m a huge fan of the classic bowtie, however the new 4th gen design isn’t a classic design so for the 2019’s and on I think the lettering is more fitting.
The bow tie is perfect. And the letters are nice to. I rather have the Bow tie 🎀.
BOWTIE!
BOWTIE !
I prefer the bowtie. GM needs to back light it.
Bow tie all the way! Any color will do. How about stamping the Chevrolet script into the tailgate as a retro look?
Bow tie in front, Chevrolet on the tailgate.
Bow tie absolutely.
Must have the iconic bow tie. Different versions are most welcome. Blacked out, gold, red, blue…illuminated, all would be great.
Bowtie. Color can be varied. I think COPO 1969 Camaros were blue bowties. Sometimes Chevrolet has used Red. If they had an all-color coordinated special vehicle cool package with some muscle to back up the cool then Chevrolet could use any color. Chrysler used Panther Pink and Sassy Grass Green and both are very valuable today. It is all about well-coordinated execution! Step out of the doldrums but do it in a first class manner Kevin L
Lettering on the HD models, bow tie on the 1/2 ton and Colorado. Black is better than gold for bow tie.
Blue oval all the way!
Black bow tie
Gold bow tie only. I hate the black and they even charge $200 extra for it. Stupid!
I agree. Classic gold.
On my truck I like the letters but on everything else I like the bow tie no matter the colour.
Classic bow tie for me.
The 2019 Heritage model with the lettered bowtie was very tasteful.
The bow tie hands down.
Given this option I choose letters.
Bow tie for sure
BOW TIE
Bowtie
Bow tie! No doubt! Looks cleaner and sophisticated! Letters are too long. If it was 3 or 4 letters then maybe. Be different. Be Better.
BOW TIE or Bowtie in any configuration.
Bowtie
Give me that black BOWTIE. I love it on my blacked out 2021 Suburban High Country!!
Bowtie
Guess what?
WHO CARES!
Bowtie 100%
Growing up with the 1950, ’51, and ’52 Chevrolets I thought the gold bow-tie on the dog dish hubcaps close to ugly. Better than the Plymouth ship but not as nice as FoMoCo’s script. Chevrolet has the best in the business with the Impala (animal) and checkered flags of Corvette and Impala. Letters by themselves ie RAM do nothing visually and I thought Cadillac cheapened its image when it streamlined its crest a couple of years ago. I wish some designer could improve the bow-tie. Perhaps replacing the gold with the car’s actual body color would help. I’m not into the trend of everything “blacked out” (look like cheap cop cars) but black bow ties on black or silver Chevrolets look pretty good. I think the challenge remains with Chevrolet.
Gold Bowtie all the way.
Black bow tie looks best to myself
Bow tie all the way. Plus GM needs to get rid the female in charge. She is destroying the company.
BOWTIE TILL I DIE !
BOW TIE FOREVER !!
I prefer Chevrolet lettering, look better
I prefer black heritage bow tie.
I would just have both the bow tie under the lettering and it to be a light up bow tie
Mark
I like the bow tie with the lettering like the hundred year heritage model 2019.
what ever happend to chevys blue bowtie what the hells with black everything