Which Chevy Logo Do You Prefer? Bow Tie Or Chevrolet Lettering?
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The Chevy Bow Tie is about as iconic as it gets when it comes to automotive badging, with the design evolving relatively little over the more than 100 years since it was first introduced late in 1913. Now, however, some Chevy trucks are equipped with a new Chevrolet script across the front fascia. The question is – which do you prefer?
The traditional Chevy Bow Tie badge includes a flat bottom and top with angled sides, with a number of finishes offered, including gold and black. By contrast, the Chevrolet script declares the brand with large lettering that stretches across the grille, typically with a black finish.
While the Chevy Bow Tie can be seen across the Chevrolet lineup, the new Chevrolet lettering is found on WT, Custom, and Custom Trail Boss trim levels of the refreshed 2022 Chevy Silverado 1500, as well as the Chevy Colorado ZR2, and Chevy Silverado HD WT, Custom, LT, and LTZ trim levels. The design is also found on some models of the international market Chevy S10.
Back in May, GM Authority was the first to cover the revised exterior and fascia design of the refreshed 2022 Chevy Silverado 1500. As explained above, the fascia of certain 2022 Chevy Silverado trim levels incorporates a broad Chevrolet script across the nose, while a small Chevy Bow Tie or Z71 logo is added in the bottom driver’s side corner. The new grille design is complemented deletion of the previous design’s air curtains, as well as new headlight housings and a restyled lower bumper section.
From a purely aesthetic point of view, one could argue that that Chevy Bow Tie is the simpler, more-elegant solution, complementing the overall grille design without overcomplicating it. On the other hand, the large Chevrolet script may be more appropriate for the brand’s line of pickup trucks, which are meant to exude capability and a rough-and-ready attitude that fits in with the large lettering.
The question is, which do you prefer? Let us know by voting in the poll below, and make sure to subscribe to GM Authority for more Chevrolet news and around-the-clock GM news coverage.
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Bowtie hands down.
Have a blacked out Custom Trail Boss so definitely black letters! IMO pricier black LT looks tacky with Big Yellow Chevy badge glued on to black background.
Agreed, that is why that bow tie should be black! Black Glow Tie would be even better.
The gold bowtie always looks out of place and antiquated. Reminds me of something like a grandfather’s car
Red bow tie.
Bow tie is smaller and is an international readable icon. Logos are better than words.
Amen.
The Bow Tie is to Chevrolet what the Golden Arches is to McDonald’s.
Trash?
Definitely the Bowtie.
Bowtie all the way
I’m not even a Chevy guy but…bowtie all the way.
Bow tie
Bow tie for sure, I’m sick of the Gaulle big lettering on the grills of many brands of trucks
Bowtie
Bow tie, but it could be glorified some. It could use complimentary contrasting colors to go with the truck color, I.e. as the black bow tie on some models but other colors could also be used.
I was thinking about the same thing, wonder what it look like if the bow tie match the color of the vehicle? Not too crazy about the gold color though.
The Bowtie is Chevrolet !.
Bowtie as it transcends all models and years.
I like CHEVROLET in scrip across the tailgate on a Silverado but on my Suburban I love the black bow tie.
Bow tie for sure. How about enlarging the bow tie so its edges boarder the whole grill and color code about 1.618 of an inch wide.
Bowtie forever!!!!!!!!!!!!!!!
Chevrolet is known for the gold bow tie. And fact, there was some discussion a few years ago as to what color the bow tie should be. I thought that the winner was gold. With that said, I have seen some modern day Chevrolets with the black colored bow tie.
In addition, I believe such tradititional and specialty cars such as the Corvette and Camaro should continue to have their own unique badges. The Corvette with the spread wings across the nose and the Camaro, the three colored red, white & blue vertical stripes with the script, “CAMARO” written acrose the top for either the nose or bottoms of the front fenders.
And I like the taste that you have offered such models within the Corvette/Camaro models. Such examples as SS, ZL1, ZO6, etc.
In closing don’t forget about being proud of the engine choices that you made known in the sixties with 317, 396, 409, 427 and so forth.
Keep up the good work.
BOW TIE!
Bow tie
Bowtie is what I prefer.
Bow tie for sure.
If they would have designed the grill with bow tie openings you could have both in one design. I prefer the flow tie design.
I prefer the lettering.
Me too!! Hate the yellow bow tie!! It was silver in the 1970s which is fine and the black also looks sleek but, for trucks, letters all the way!!
Bowtie. Blacked out or all gold, no silver trim is personal preference
Bow tie. I usually like black as the bow tie color. However, there are some instances were gold looks better with the exterior color.
Bow tie.like a rock. Drove chev’s since i was 16 and my parents too the bow tie is iconic leave it alone