The Chevy Bow Tie is about as iconic as it gets when it comes to automotive badging, with the design evolving relatively little over the more than 100 years since it was first introduced late in 1913. Now, however, some Chevy trucks are equipped with a new Chevrolet script across the front fascia. The question is – which do you prefer?
The traditional Chevy Bow Tie badge includes a flat bottom and top with angled sides, with a number of finishes offered, including gold and black. By contrast, the Chevrolet script declares the brand with large lettering that stretches across the grille, typically with a black finish.
While the Chevy Bow Tie can be seen across the Chevrolet lineup, the new Chevrolet lettering is found on WT, Custom, and Custom Trail Boss trim levels of the refreshed 2022 Chevy Silverado 1500, as well as the Chevy Colorado ZR2, and Chevy Silverado HD WT, Custom, LT, and LTZ trim levels. The design is also found on some models of the international market Chevy S10.
Back in May, GM Authority was the first to cover the revised exterior and fascia design of the refreshed 2022 Chevy Silverado 1500. As explained above, the fascia of certain 2022 Chevy Silverado trim levels incorporates a broad Chevrolet script across the nose, while a small Chevy Bow Tie or Z71 logo is added in the bottom driver’s side corner. The new grille design is complemented deletion of the previous design’s air curtains, as well as new headlight housings and a restyled lower bumper section.
From a purely aesthetic point of view, one could argue that that Chevy Bow Tie is the simpler, more-elegant solution, complementing the overall grille design without overcomplicating it. On the other hand, the large Chevrolet script may be more appropriate for the brand’s line of pickup trucks, which are meant to exude capability and a rough-and-ready attitude that fits in with the large lettering.