The Chevy Silverado E Will Be Unmatched, Says Mary Barra81
General Motors believes the public will be extremely impressed with the upcoming Chevy Silverado E once the battery-electric pickup truck debuts at CES 2022 next month, with company chair and CEO Mary Barra describing it as “unmatched,” in the industry.
Speaking during a recent Automotive Press Association conference, Barra said the upcoming Chevy Silverado E will defy the public’s expectations and redefine what a pickup truck can be in the age of electrification.
“When we get to CES, I think you’re going to see pretty significantly […] what people aren’t expecting,” she said. “I think the Silverado E is really going to educate people on what you can do with an electric truck when you have an electric truck platform.”
Barra was then asked if she thinks being a first-mover in the full-size electric pickup segment is important, as the Rivian R1T and Ford F-150 Lightning will both beat the Chevy Silverado E to market. She believes that consumers will be more impressed with the Silverado E, which will offset the first-mover advantage enjoyed by Rivian and, to a lesser extent, Ford.
“I think when you see the timing that the Silverado will be available, and what that vehicle offers, I think is unmatched. And I think that’s going to make a big difference,” Barra said.
GM has kept key details of the Chevy Silverado E under wraps, although it previously confirmed the truck would be available with four-wheel-steering and a large fixed-glass roof. It also released a teaser image of the truck in October, which provided a birds-eye view of the interior through the fixed glass roof, revealing the presence of a large widescreen infotainment display. The truck will ride on the automaker’s BT1 electric truck platform, utilizing its Ultium modular battery system and Ultium Drive electric motors.
Production of the Chevy Silverado E will take place at the GM Factory Zero plant in Michigan, where it will be built alongside the GMC Hummer EV Pickup, GMC Hummer EV SUV and Cruise Origin robotaxi. It’s expected to start rolling off the assembly line in early 2023.
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Might we see the return of the Avalanche’s Midgate?
A lot of people would lose their minds if that happened.
Will have to wait and see. The chassis will be strong enough.
But on the other hand while we see a ton of Avalanche’s around they really stopped building them due to poor sales.
I looked up production numbers and they were shocking low. Check them out. They did have a small but loyal following.
I think a midgate would be best used in a midsize or smaller truck with a already too small bed. But they never went after that.
Oh yeah, at the end they weren’t selling too many, but the people who had them loved them and didn’t want to get rid of them because there was nothing on the market like it.
I don’t think it will have the midgate, but you never know what GM is up to. If it has the midgate, will it have a rear soft top and ability to become an SUV? Haha! I doubt that too, but you never know.
I think the Silverado E will be longer and narrower then the Hummer, longer front overhang, for added frunk space and aerodynamics, longer bed (at least 6′ so it qualifies for full section 179 business deduction)
I think GM may surprise with a regular cab or extended cab configuration with an 8′ bed for business customers.
Towing capability will be on par with regular half ton trucks, at least… This I know for sure.
Range and Charging will be class leading, and I hope Gm invests into better electronics than they are using in the HummerEV, Hummer is really a thirsty beast with electrons, Silverado E needs to be more efficient.
I’m ordering mine in the special edition charred colorway
I ordered Inferno red
90k for SilvyErado, forget it!
It will be $80K loaded (max for tax subsidies), but likely monthly subscriptions to keep the features working, of $125 a month or so…
I don’t expect ro see the return of nothing soon
Sounds to me like someone saying something to cover tracks that they missed the mark or are late to the game. Both the R1T and F150 will be available first, so they are spinning things to cover it. Does it all really matter? Yes, Ram has converted quite a few Ford and Chevy buyers, but for the most part, a Ford guy is a Ford guy. Chevy guy a Chevy guy. Ram guy a Ram guy and everyone will stay in their perspective corners no matter if gas or electric. There’s not going to be anything about the Silverado E that will make it any more special than the others. Sticking an all glass roof doesn’t make it special, but if they make that standard then it makes it something I would never consider.
Dan if you have really been paying attention you would realize that the Chevy trucks is going to be much more advanced than anything out now.
GM for once is financially in a place they don’t have to rush things out half A$$ed.
This is not a game of being first but a game of getting it right. This is a marathon not a sprint race.
Ford did the lightning because they are behind. They just started on a dedicated EV platform that Chevy will start with soon.
The R1T is still struggling with costs and production as they are still in slow start up.
As for Ram they are still regrouping from their merger and will rely on their partner to catch up.
GM went a specific platform to get the better range over 400 miles, to keep the cost down and they will be packing new features that many have never been offered before.
Loyalty is still in play to a point but with younger buyers #1 they are not brand loyal as they once were. #2 younger buyers are the main players in this EV transition.
To say GM missed the mark is actually really missing the mark of what really is going on.
Success here is not going to be measured in dominating has vehicles immediately. It will be steady growth and expansion of growth.
While the EV trucks will not be for everyone at first the goals will be to try to meet all the needs. In time they will meet most to all.
This will be a competitive transition with all players. The key is to see just who has the cost, technology and range under control and ignore the media blitz that some try to use to mask where their programs really are.
C8.R: I agree with you on nearly everything but that the Silverado E will be so much more advanced. Working in this business, I see and read things all the time about advancements and how “tech-advanced” this or that brand is. However, I would challenge you or anyone to list what will make this truck so advanced over the other brands. Don’t you think Ford or Rivan is saying the same thing? Everyone thinks their vehicles (Truck) is the best and most advanced. Why should GM be any different.
Brings me back to my point. GM could have been working in this and had it coming out sooner, but I feel they fell behind and are now making up for lost time.
the specs are coming out next month. then we’ll see if gm pulled a rabbit out of its hat or this is another let down.
Advanced for EV’s is all about efficiency, silicon carbide inverters, squeeze every once of efficiency out of the motors (usually wire wound and not hairpin) , drive gears, bearings, the most efficient heat pumps for HVAC, then aerodynamics, rolling resistance, and mass reduction, then you look places like vehicle systems (efficient infotainment, window motors, lights, brakes and power steering) if you win in most of those segments your EV will be pretty good… To build EV’s to compete with Tesla or Lucid you have to compete in every one of those segments, because they are…
Hard to be totally specific at this point but the key factors will be more range and lower cost batteries than the Lightning. It will have a specific platform chassis that will work as the frame and battery containment.
GM has hinted at a full glass cockpit and electronics we do not have offered today.
We will see the 4 wheel steer and crab walk from the Hummer. I would not be surprised to see the adjustable suspension being an option to lift the truck.
Handling will be unlike any truck we have ever seen. With the use of the low centered balanced weight and the 24 inch wheels it combined with an active suspension the truck should ride and drive better than what we have now.
Ford is just modifying a F 150 which is pretty basic at this point. Rivan will struggle with price due to their limited scale and limited dealer network.
We have seen the first two cards played and now lets let GM show their cards before you cast them aside. Based on the Hummer I expect some things much different than the ICE trucks today. I also expect GM to meet goals in price range and charging that are better than most.
Lets face it if GM can start at 400 plus range with a price of a regular truck that is a very good start. Then if they get the charge times down most common complaints are covered. Things should just bet better from there.
Remember this is a lighter Hummer. No need for 1,000 HP and other tricks. The Hummer gets these to recover the investment faster at a lower scale. The Chevy truck will have much paid on the platform already and that will cut cost. Using one or two motors will cut cost the need to more battery is reduced so less cost.
I am tired of the My truck can go to 60 in two seconds deals. Do it in 5 seconds and give me 100 more miles in range. I expect some of this will be more in play as that is what will sell the vehicles.
I hope you are right on the Chevy truck being more advanced, but the HummerEV’s poor showing in Motortrend, and the efficiency dashed my hopes a bit. I am not sure if GM really realizes yet how important in EV design you must relentlessly pursue efficiency in every part of the vehicle. Tesla gets it, Lucid gets it, Hyundai gets it, VW and Ford are coming around, GM, I am not sure… Sometimes I feel GM is just trying to drive down battery cost so they can put more batteries in less efficient cars, and that is the opposite of what they should be doing. Cars with big batteries are heavy and don’t handle well, thats the magic of the handling in Tesla 3 and Y, relatively light weight, so you get more from less battery.
A modern EV must have great aerodynamics, and low rolling resistance, also mass reduction is critical, and then in the systems you have to use Silicon Carbide in the inverter/motor controller and a heat pump for HVAC. Ford I think has figured this out, and is working on it, GM does a lot of Lazy engineering, and tries to get by with cheap solutions which have sacrifices. In this day and age, people buying EV’s en masse notice…
Ford is behind? In the 2 hottest segments they have one covered and in 6 months will have entries in both. By the end of next year, GM will still be at zero.
GM started building its $2.3 billion battery plant and invested $2+ billion on factory zero while Trump was president. I don’t think at this point it matters who’s in office. As EVs start reaching cost polarity with ICE vehicles. It’s going to be a hard sell for ICE vehicles to people that just drive a vehicle for work and within the state.
Other than they didn’t invest it. They were given large grants to put into it…. so they “invested” taxpayer funds and can sell the property and facilities in 3 years when everyone knows EV’s suck and the taxpayer tap is tured off. They’ve gotten way more than 2 billion in grants for all this junk.
You failed to realize they would have lobbied for a president that fit their investment strategy. With investing that much in EVs already they would have been at a disadvantage with Trump since he didn’t really care for EVs to start with
GM plays both sides. Remember they signed on to Trump’s campaign against higher CAFE standards, which was largely aimed at kneecapping the motivation for going EV.
Good thing you’re not biased.
We are far past who is in office anymore. Automakers are finding they can get EV to be more profitable and they will be able to reduce cost with them vs the ever increasing ICE cost.
To build a simple 307 v8 Chevy back in the day was cheap but today to built a legal and efficient 3 cylinder Turbo and still meet regulations is off the chart and will only get more expensive.
Mary is not writing the narrative. She is just the one trying to make sure GM is at the front and leading this change vs playing catch up. The entire industry is all now moving in the same direction.
Today an automaker must have relevant product globally and that is where they all are going with EV as it is not just here anymore.
These models will not be fore everyone at first but over time things will improve and transition over. More needs will be met.
Ice will not vanish over night and EV is not going to take over in a year.
In place of spending all the money on the ICE driveline you meet regulations you will see that money out into features and new tech inside the vehicles.
You do realize Tesla has yet to actually turn a profit from its sales right? All their money is government and stock infusions. Even in 2019 and 2020 they were in the red if you only count sales. That’s selling a premium EV, at high volumes, at no incentives, with government incentives, with massive popularity and media coverage, and spending nothing on advertising. Tell me how EV’s are more profitable again?
Tesla purchases do not qualify for federal incentives. Tesla is not taking federal grants. Tesla has a better gross profit margin on their cars than legacy automakers. Tesla does not advertise and does not have a PR department. I am not a huge fan of Tesla, but you need to ease up on the rectally sourced information.
GM is leading seller of EV’s in China right now.
Any they buy will be used to drop on us.
Sure Mary….. Sure….
Nobody wants an EV, Yet every good EV that comes to market is massively oversubscribed and production constrained.
GM’s Bolt and Nissan Leaf are the only EV’s nobody wants, because they were compromised EV’s with slow charging and low performance, look at Mach E, tripling production as fast as they can, Tesla ramping as fast as they can, Rivian ramping as fast as they can, GM too much demand for the announced EV’s, and Hyundai Ioniq 5, has so much demand it may give Tesla a challenge… Ya Ram owner, nobody wants an EV… Bury your head deeper in the sand. As an owner of 2 EV’s, I am never going back to ICE, they are obsolete junk, and too expensive to operate for the crappy performance they generate. There is nothing funnier than what an Ice Mustang , Camaro, or even Corvette try to cut me off on freeway ramps, and my Tesla crossover just annihilates them, usually from the outside, just drive around those clunkers. My favorite though is the Ram diesels souped up with 6″ exhaust that think they will beat me to the merge from a stoplight, NOPE…
Off the line you could even do it in a Prius. I rented one and was surprised how quick it was off the line. I have owned Corvettes, Camaros and Mustangs, all had manual transmissions and V8’s. None of them were junk. They were good fun. I loved them all. I still have a C5 ZO6. However you are spot on as far as how fast EV’s are. It’s nuts. I rarely, if ever see a Tesla, but when I do, I just let em do their thing.
Ya, Prius is not bad, Bolt is pretty quick too compared to comparable ice cars, but Tesla is in a different class. When Elon said they do not build slow cars, he was not kidding. I say it over and over I rarely drive my Tesla anywhere and do not get out with a smile on my face. You go around on Social media and you see lots of Tesla owners love their cars more than their wife, and while I am not there, I do respect the engineering. Tesla changed the game, and now everybody is playing catch up, or trying to. Some are doing better than others. I think the new Ioniq5 is the best non Tesla EV crossover I have seen, in looks and performance. Hyundai is going to sell a lot of those, and the Kia EV6 is great too.
I do not really think ICE are junk, but I do think their days are numbered, and there is less and less reason to own one every year. EV’s give so much pleasure in the way they deliver power. And when you look at cost of ownership, its so much lower, waking up to a full tank every day, etc… Ice is still great if you tow a lot or heavy loads, or live in a really cold place and park outside, but for the rest of us, EV’s are just better.
Montavious, You obviously don’t live on the west coast where Teslas are EVERYWHERE, man.
I lived in the dark gloomy Seattle area for over 50 years. It went from near paradise to an overcrowded, overtaxed, incompetent governance, traffic nightmare in my lifetime. What you tolerate you get more of, and they love, even celebrate, deviant behavior, lawlessness, drug use, etc…… Seattle is was what Detroit was in the 1950’s. Boeing will be gone in 10 years thanks to incompetent state govt. As soon as the big tech companies figure out they can pay programmers and engineers in India and elsewhere much less money, it will be over for the Puget Sound area. I got the heck out of there several years ago and wonder why I didn’t do it sooner. Now I’m kicking sand and soaking up the sun and pleasant Gulf breezes on the beautiful Florida Panhandle.
watch out those gulf breezes don’t turn into a hurricane.
Who cares? That’s what insurance is for. Been through several already. And you have prior warning. Didn’t get a warning when the Nisqually earthquake hit in 01. Lucky it wasn’t “the big one”. The people, cuisine, quality of life, sunny warm weather, and good governance make the PNW look even gloomier, governmentaly inept, and socially unhappy than I experienced. Almost everyone I know up there detests what the Puget Sound area has become. They are envious and would love to get out. Most feel tied down by family or financial obligations, but plan on leaving if the opportunity presents itself. Some will even be getting out of Dodge in a Tesla!
You are the only “nobody” that doesn’t believe in EVs. Almost every driver I know wants one.
You must not know many drivers with brains. Or you’re one of these many paid EV trolls.
Must be nice to be able to afford a crossover Tesla let alone 2. Just sayin.
Its the next industrial revaluation. I hope I live to see all the jobs this creates. 🇨🇦
It’s sure helping the Chinese Communists’ cash supply that dominate the World in Lithium mining and processing and also dominate the World in Li Battery production. You know, our good buddies the Chinese Communist Military and Government ?
Based on the success of the Bolt or should I say lack of success its hard to believe anything Mary Barra says when she starts using the term “EV” and “Leader” in the same sentence. Its embarrassing.
Agreed, considering Mary’s decision to doubles down on sedans in 2012, she’s terrible at market decisions. The only thing she’s good at is reducing incentives for higher ATP and not getting involved too much with design teams like Ford and Toyota, as I’m pretty sure Tim Cook is responsible for the “modern” and “techie” look of the fugly Bronco, and at Toyota it’s obvious that the engineers get fired if they leave their matrix pods.
That’s an easy claim Mary, cause I am not expecting much. Considering this will be based off the hummer platform, it will be the size of the Colorado, will be really tall, but the batteries will make the seating position similar to an equinox, less like a Silverado, and the really only expectation is that it doesn’t catch fire 😆 also, please don’t say it will do 0-60 in 3 seconds if that means you have to wait a minute and a half for it to cool down and prep up. I can do that in any Silverado if I’m allowed to chirp the tires first and add a bottle of NOS. What will it do when a camaro pulls up alongside at a stop light?
I think Mary Barra is doing great things with GM but at times, I wish she does not prehype vehicles making them the best in class like she did with the 5th. gen. Escalade. The Escalade is a fantastic vehicle for sure but there is room for improvement IMO and the fresher competition had caught up, perhaps surpass it in some areas. I’m sure the Silverado E will be impressive but somethings are best to keep quite until the reveal and brag about your products post reveal. But I do understand that this is in pride with Barra when it comes to her passion and I can appreciate that.
Fair points… The Escalade is great and doing great in the market, but its not perfect, and needs some improvements when they refresh it next year.
Mary Barra is a great peacetime general, but the war for EV marketshare might burn her out. I think GM has a problem in the engineering management, they seem to be too lazy, or too careful do do something really revolutionary, and they are not pushing EV tech hard enough. Tesla, Lucid, and Rivian have that startup, killer mentality, and will keep pushing hard on tech. Also the Chinese are coming, FoxCon is already in and preparing for production in Lordstown, and I expect to see Xpeng launch a hunt for a USA factory in 2022 or 2023, they will be hard for traditional OEM’s to compete against.
All good points here, but you bring up a topic that hasn’t received much attention yet, Donavan, and that’s Chinese competition with its plant on U.S. soil. I wonder if the EV American buying public will consider a Chinese EV. I, for one, will not, for so many reasons. If nothing else, there are so many strong American EV makers, why even bother buying a foreign one, especially a Chinese vehicle (read low-quality). This isn’t like the 1980s when we were truly making junk and the Japanese had the right product at the right time. With our EV manufacturers (Tesla, Rivian, Lucid, GM, Ford), we’re leaders and Xpeng is an also-ran trying to penetrate a competitive field. But, let’s not let complacency be our downfall like it was in the 80s.
Will the American EV public exist in 5 years? I keep quoting the California survey that 60% EV customers (ie mostly Tesla buyers) out in super global warming conscious California are moving to ICE in their next purchase. EV’s are disappointing their customers. All these projections are counting on massive increases in EV sales, not declines. This set up is worse than when GM invested heavily in its sedan lines just 5 years ago for sedans to just almost cease in sales. Now the impala is dead, sonic dead, Cruze dead, lacrose dead, and Ford has ceased sedan production entirely. Have we learned nothing???
Make it S-10 sized and under 30K or forget it.
No, its full size… longer then the HummerEV
Well if you believe the gm people that the 2023 equinox will have 300 miles and start at 30k.. that absolutely blows away the competition
Ya, it sure does, I cannot wait to see it, and how much it costs well equipped? How many subscription you have to buy to keep it going?
You guys thinking gm is advanced has me LOL over here. Someone talked about how great their range is? The hummer ev has twice the battery capacity of the model x and gets pretty much the same range. That’s horrendous since that is teslas least efficient car. Mary doesn’t know what she’s saying or talking about. They need an extra 4500 in union tax credits just to compete. I honestly wish they were going to be competitive soon but it will take 5 years just for them to match Tesla tech and then they will screw it all up with horrible dealerships anyway. They have too many suppliers to try and keep that can’t help them. Just big ships that cant move fast enough
She made it seem like the Hummer was going to be the best thing to happen and then you saw the range of the thing……not getting my hopes up
The range you see is the maxed out power version. You get the one with two motors it will do over 400 miles.
No one complained about the LS6 Chevelles getting 8 MPG while the 350 got 16 MPG.
I thought the whole ploy of EVs was range and performance? Then again I forget the target consumer for this is the ones who put a facade up not the ones who truly use this for what it’s designed for.
C8.R you are such a gm fanboy. They could put 4 tires on a log of $h*t and if Mary Barra called it class leading youd be on here arguing on her behalf.
Personally I think EVs are garbage that truly only appeal non car guys. True “car guys” want a car/truck with ICE. We want the visceral growl of ICE when we hit the loud pedal. So what if EVs are quicker…I honestly don’t care. Loud pipes = more girls in the passenger seat. Also they aren’t zero emissions vehicles because you burn fossil fuel to generate the electricity necessary to recharge them.
In all fairness let’s see what this Silverado EV really brings to the table when they unveil it next month before we decide ahead of time it’s class leading…also it’ll never be worth 80k IMO. Nothing lower case gm is bringing to the table other than Corvette is worth that right now.
when the EV is 10 years old and is worth $10K and the new battery is $15K what do you do ???.
None of them are capable of thinking that far ahead.
Replace it with a new more efficient motor using the money I saved not having to pay for fuel or oil changes over the last 10 years.
This reminds me of the good old days when GM was promoting the Junk(J2000) and all the GM name tags that followed. They said it was the answer to the gas guzzlers. All it did was how to hire more mechanics to fix them. I live in a northern state and with all the hype about 400 miles to a charge leads me to question, are these ratings like the gas ratings on ICE vehicles. Show me the data (not the hype) on how you compile what you say. I don’t care who’s in office, if it doesn’t compare(or exceed) to what we’re driving now, I won’t buy it. I’m just a consumer who somewhat doesn’t really care about torque(which I know electric is great at), I care more about what the pros will say about the vehicle after they take it through their tests.
This is just dumb. I need a truck, not 4 wheel steering, no panoramic glass roof, no wide screen, and gas/diesel works just fine.
She’s putting a lot of eggs in one basket. I don’t know anyone who wants an electric vehicle especially not a truck.
I wouldn’t mind having an electric truck, but there’s no way on earth that EV trucks are anywhere NEAR ready to take over for ICE trucks, in regards to towing capabilities! They would be status symbols right now, since they always put out the most expensive versions first, instead of less expensive. Maybe that’s how they’ll be able to say “See, nobody wants EVs” and give themselves/the world more time to switch to EVs. Environmentally Friendly is a relative term. Electricity to charge them isn’t pollution free/environmentally friendly, nor is component production, mining, battery disposal, etc. Wouldn’t it be interesting to see a legitimate comparison of “Apples to Apples” in reference to all things being considered equally as to determine which vehicle is truly more “environmentally friendly” today? Tailpipe emissions, EV wins hands down; however, if we consider all environmental factors, I’m not so sure that EVs are better for the environment.
I am buying diesels. Off road and heavy commercial vehicles will be the last to convert to electric so diesel fuel will be available for a long time.