Cadillac is transitioning to an all-electric portfolio, and with that transition, the luxury marque is also adopting a new vehicle naming strategy featuring the “iq” suffix – for example, the first Cadillac EV out the gates will be the Cadillac Lyriq crossover. Coinciding with the new naming strategy is a variety of trademark applications, including for the term “Optiq.” However, as it turns out, General Motors isn’t the only company interested in trademarking Optiq.
Let’s start with a brief summary of GM and Cadillac’s involvement in trademarking the term Optiq. Back in 2019, GM Authority discovered that General Motors had filed an application to register Optiq with the United States Patent and Trademark Office (USPTO) in conjunction with tracking software capable of obtaining the location information of land, air, and sea vehicles, as well as cargo. Then in 2020, General Motors filed to trademark Optiq and Cadillac Optiq, with the filings made for “Motorized land vehicles, namely automobiles” in regard to the associated Goods and Services.
General Motors ended up dropping the trademark Cadillac Optiq filing, as GM Authority covered in May of 2021, only to once again file for the Cadillac Optiq trademark this past November, listing “Electric vehicles, namely, automobiles” under the Goods and Services category.
It should come as no surprise that General Motors is after the Optiq trademark – after all, GM has filed to trademark a variety of “iq” names intended for use with future Cadillac EVs, such as Acsendiq, Escalade IQ, Escalade IQL, Lumstiq, and Vistiq. The upcoming Cadillac Celestiq flagship sedan is another example of the luxury marque’s new naming convention.
However, as it turns out, General Motors isn’t the only company after the Optiq trademark – in fact several other companies have filed for that exact same term.
Some examples include Siemens Healthcare GmbH, which filed in 2020 to use the term for medical software, and Telestream, which filed in 2019 to use of the term for cloud-based video and audio monitoring software.
Check out the table below for a more complete look at the other companies interested in trademarking the term Optiq:
|Trademark||Owner||Filing Date / Registration Date||Purpose||Status|
|Optiq||General Motors||November 2021||Electric vehicles, namely, automobiles||Live|
|Cadillac Optiq||General Motors||November 2021||Electric vehicles, namely, automobiles||Live|
|Optiq||General Motors||July 2020||Motor land vehicles, namely, automobiles||Dead|
|Cadillac Optiq||General Motors||July 2020||Motor land vehicles, namely, automobiles||Dead|
|Optiq||Siemens Healthcare GmbH||August 2020||Medical software||Live|
|Optiq||General Motors||May 2019||Computer software||Live|
|Optiq||CAO Group, Inc||August 2021||Magnifying loupes for medical purposes||Live|
|Optiq||Alcoa Inc.||August 2011||Windows & Components||Live|
|Optiq||Telestream||December 2019||Software as a Service||Dead|
|Optiq||Euronext N.V. Naamloze Vennootschap||August 2017||Computer software||Live|
|Optiq||eLumindata||April 2015||Computer software||Live|
|AutoOptiq||DeKelaita, Penna Omega||January 2015||Software||Live|
|OptiqRoute||Fiber Logic Communications, Inc||June 2002||Network equipment||Live|
|OptiqS||Siegfried Peyer AG Corporation||August 1989||Filament and yarn inspection equipment||Dead|