A new advertisement from Continental uses the C8 Corvette Stingray to promote the German tire manufacturer’s products.
This ad features a C8 Corvette Stingray finished in the Long Beach Red Tintcoat exterior color, which was offered for the 2020 model year before it was replaced by Red Mist Tintcoat on the 2021 Corvette. The advertisement shows the vehicle driving on an empty countryside road before showing clips of the mid-engine sports car driving slowly in a town center.
The following voiceover plays as clips of the C8 Corvette Stingray are shown on the screen:
“Our journey at continental has taken us down many roads – and when we first started they weren’t even paved. For more than 150 years we worked hard to earn your trust, from the trail to the racetrack and beyond. The continental mark in all its forms stands for confidence. Confidence you trust.”
Strangely, the C8 Corvette Stingray does not come from the factory with Continental brand tires. The mid-engine sports car is equipped with Michelin tires exclusively, including the standard Michelin Pilot Sport All Season 4 all-season and the optional Michelin Pilot Sport 4S summer tire. Both of these tires were developed by Michelin specifically for the C8 Corvette Stingray.
The only Continental Tire product that currently fits the original wheel sizes of the C8 Corvette Stingray is the Continental SportContact 6. This set of rubber, which unlike the factory tires is not a run-flat, is described by Continental as an “ultra high-performance tire,” that is “designed to meet the demands of the most powerful and sportiest vehicles.”
While Continental is not the factory tire supplier for the C8 Corvette Stingray, the company partnered with American tuning company Lingenfelter to promote its tuning program for the sports car last fall. Lingenfelter released videos and photos of a tuned C8 Corvette Stingray finished in a Continental Tire livery (above) and wearing a set of the company’s ExtremeContact Sport rubber, which were installed on a set of aftermarket alloy wheels. These tires do not fit the factory wheel sizes for the mid-engine Corvette, so aftermarket wheels would be required to install them.
Check out the Corvette-themed Continental advertisement embedded below.